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Black Angel Costume

Fail

Shoppers spend an estimated $7K a year here, so Black Angel Costume is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£7K/yr93K searches / yr
90-day growth
-22.5%search demand this quarter
Competition
67%top-5 click share · 8 brands · 11 sellers

Flapen Score

Black Angel Costume against its category

The dotted line is the Toys & Games average. Past it, Black Angel Costume is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Black Angel Costume market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Black Angel Costume 93K times last year and spent an estimated £7K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -22.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £7K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
-22.5%
Conversion, latest week
0.6%
Market size, estimated
£7Ka year
Peak month
October199.6× the quietest month
Top search term
fallen angel costume women19K searches a year

02 · Price

A sale here is worth £12.28.

Listings sell for £12.28 on average, from £7.49 to £23.84. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £12.28 that is £0 to £1K a year per listing.

Average price
£12.28under the $15 to $100 sweet spot
Price range
£7.49–£23.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
6.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 31.1% of listings are out of stock. The average listing ranks #1,602 within Dress-Up Accessories. It carries 452 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
82%
Out of stock, average day
31.1%
Average rank
#1,602in Dress-Up Accessories
Average rating
4.02 starsAmazon United Kingdom average 4.36 stars
Average reviews
452per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Black Angel Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£689£1K£2K£3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

11

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

10%

  • Josamogre30%
  • REDSTAR21%
  • LIUWAZJ13%
  • GWAWG11%
  • Goenb10%
  • Lizzy6%
  • Open — no brand owns it (2 brands, 10%)

Demand

Black Angel Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 199.6×

Search terms

Top Black Angel Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • fallen angel costume women19K/yr
  • black angel10K/yr
  • fallen angel costume5K/yr
  • black angel costume18K/yr
  • dark angel costume17K/yr
  • black devil costume6K/yr
  • dark angel costume women5K/yr
  • bad angel costume4K/yr
  • black angel costume women5K/yr
  • black angel costume kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Black Angel Costume

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
67%of negative reviews mention “Size-Overall”
6.1%of orders come back
“Wrong size”
A buyer, on “Size-Overall”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Black Angel Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data