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Bingo Cards

Fail

Prices span $2.76–$11.87, mostly outside the sweet spot, so Bingo Cards is a Fail.

Flapen Score
38
38 / 100
Ranks 1,216 of 1,773 Toys & Games niches · −6 vs the category median of 44
Market size
£39K/yr62K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
67%top-5 click share · 11 brands · 26 sellers

Flapen Score

Bingo Cards against its category

The dotted line is the Toys & Games average. Past it, Bingo Cards is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bingo Cards market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bingo Cards 62K times last year and spent an estimated £39K. The top 5 brands take 74% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

9.9% of searches ended in a purchase last week.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.9% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
9.9%
Market size, estimated
£39Ka year
Peak month
December5.5× the quietest month
Top search term
bingo cards49K searches a year

02 · Price

A sale here is worth £6.32.

Listings sell for £6.32 on average, from £2.76 to £11.87. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.32 that is £2K to £3K a year per listing.

Average price
£6.32under the $15 to $100 sweet spot
Price range
£2.76–£11.87
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #46 within Games & Accessories. It carries 587 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
6.7%
Average rank
#46in Games & Accessories
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
587per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Bingo Cards products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

26

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

19%

  • 1ABOVE28%
  • Bingosupermarket18%
  • Ieron10%
  • Generic9%
  • Navoys8%
  • Thomas & Anca Club Supplies Ltd7%

Demand

Bingo Cards search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.5×

Search terms

Top Bingo Cards search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bingo cards49K/yr
  • bingo cards 1-756K/yr
  • bingo cards 1-907K/yr

Reviews and returns

What reviews say buyers love and hate about Bingo Cards

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%−0.14

Cheap

Poor quality

Size-Overall25%−0.10

Items not large as described

Needs large for visually impaired play

Value For Money13%+0.70

expensive for 1 pad

very pricey for 1 pad

Thickness8%−0.02

Thin

Love

Value For Money22%+0.70

Great for the price ideal for our family night bingo

Good value for money

Great price

Advertised Vs Actual Product16%+0.79

will do the job

As expected

Just what my club needed

Quality-Overall15%−0.14

Good quality

very good product

Item as described, good quality and meets expectations

Collectibles10%+0.99

Good bingo flyers

Brilliant can't wait for a family gathering to use them

Great quality big numbers

Fun/Entertainment Experience8%+0.81

Easy to use bingo cards

Great fun

Brings fun to our little group

Return

0.3% Return rate 68% Fixable by listing

Size-Overall42%█▃▅▅▃▁

Items not large as described

Needs large for visually impaired play

Color16%▁█▁█▁▁
Advertised Vs Actual Product11%▁█▁▁▁▁
Quality-Overall11%▁▁▁▆█▁

Cheap

Poor quality

Defective Material/Parts5%▁█▁▁▁▁

FAQ

Common Bingo Cards questions

Answered from the same tracked data.