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Bingo Books

Fail

Demand is soft, at -24.5% this quarter, so Bingo Books is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£241K/yr217K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
68%top-5 click share · 12 brands · 36 sellers

Flapen Score

Bingo Books against its category

The dotted line is the Toys & Games average. Past it, Bingo Books is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bingo Books market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bingo Books 217K times last year and spent an estimated £241K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 14.6% of those searches ended in a purchase.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
14.6%
Market size, estimated
£241Ka year
Peak month
December2.9× the quietest month
Top search term
bingo books143K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £2.76 to £18.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.57 that is £11K to £15K a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£2.76–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #28 within Games & Accessories. It carries 496 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#28in Games & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
15

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bingo Books products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

13%

  • 1ABOVE23%
  • Bingosupermarket23%
  • Jumbo Bingo21%
  • ZEBTON10%
  • Tallon5%
  • JKG4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Bingo Books search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bingo Books search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bingo books143K/yr
  • bingo tickets44K/yr
  • bingo books 6 game10K/yr
  • bingo tickets books9K/yr
  • bingo sheets7K/yr
  • bingo book6K/yr

Reviews and returns

What reviews say buyers love and hate about Bingo Books

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Value For Money”
18%of negative reviews mention “Print Quality”
0.3%of orders come back
“deffinatly not large print”
A buyer, on “Print Quality”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Bingo Books questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data