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Bingo Books

soft demand (-24.5% this quarter) — Bingo Books doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 45Growth 13Conversion 97Competition 28Returns 99Price range 21Avg price 21Brand share 36Review moat 75Quality gap 35
This niche Category average

Is Bingo Books profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bingo Books is a £241K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Bingo Books: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.5% over the last 90 days and 14.6% of searches end in a purchase.

£241K

revenue / yr

Units sold / yr40K
Search volume / yr-24.5%217K
Conversion rate14.6%
Avg price£7.57

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers12 · 36
Top-5 product click share68%
Open market17%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement87%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews496

Top Bingo Books products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • 1ABOVE23%
  • Bingosupermarket23%
  • Jumbo Bingo21%
  • ZEBTON10%
  • Tallon5%
  • JKG4%
  • Open — no brand owns it (6 brands, 13%)

Bingo Books demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume217KCVR14.6%Products15Brands12Top 5 Brands83%OOS Rate4.5%Rating4.5★Reviews496Avg BSR#28
15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Top Bingo Books search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bingo books143K/yr
  • bingo tickets44K/yr
  • bingo books 6 game10K/yr
  • bingo tickets books9K/yr
  • bingo sheets7K/yr
  • bingo book6K/yr

What reviews say buyers love and hate about Bingo Books

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Value For Money27%

Good value

Quality-Overall23%

Good quality

Advertised Vs Actual Product10%

Just as advertised

Fun/Entertainment Experience9%

Brings fun to our little group

Collectibles6%

Great books big numbers

What buyers complain about

81% of reviews
Print Quality18%

deffinatly not large print

Advertised Vs Actual Product18%

Misleading info

Thickness17%

Thin

Quality-Overall12%

Cheap

Size-Overall9%

Items not large as described

Bingo Books return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

71%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
29%
2Size-Overall
24%
3Advertised Vs Actual Product
18%
4Quality-Overall
12%
5Functionality-Overall
6%

Common Bingo Books questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bingo Books 45/100 on Amazon United Kingdom — Skip it. The niche generates £241K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -24.5% over the last 90 days.
Search demand for Bingo Books on Amazon United Kingdom peaks in Dec, where the busiest month runs 2.9× the quietest.