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Bingo Books

Fail

Demand is soft, at -24.5% this quarter, so Bingo Books is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£241K/yr217K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
68%top-5 click share · 12 brands · 36 sellers

Flapen Score

Bingo Books against its category

The dotted line is the Toys & Games average. Past it, Bingo Books is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bingo Books market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bingo Books 217K times last year and spent an estimated £241K. The top 5 brands take 83% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

14.6% of searches ended in a purchase last week.

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.6% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £241K a year.

Searches, last 12 months
217K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
14.6%
Market size, estimated
£241Ka year
Peak month
December2.9× the quietest month
Top search term
bingo books143K searches a year

02 · Price

A sale here is worth £7.57.

Listings sell for £7.57 on average, from £2.76 to £18.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £7.57 that is £11K to £15K a year per listing.

Average price
£7.57under the $15 to $100 sweet spot
Price range
£2.76–£18.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£11K–£15K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #28 within Games & Accessories. It carries 496 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#28in Games & Accessories
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
496per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Bingo Books products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£48K£72K£96K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • 1ABOVE23%
  • Bingosupermarket23%
  • Jumbo Bingo21%
  • ZEBTON10%
  • Tallon5%
  • JKG4%
  • Open — no brand owns it (6 brands, 13%)

Demand

Bingo Books search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Search terms

Top Bingo Books search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bingo books143K/yr
  • bingo tickets44K/yr
  • bingo books 6 game10K/yr
  • bingo tickets books9K/yr
  • bingo sheets7K/yr
  • bingo book6K/yr

Reviews and returns

What reviews say buyers love and hate about Bingo Books

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Print Quality18%−0.08

deffinatly not large print

These are not large print bingo boards they are literally just regular print bingo boards that you get everywhere

The printed numbers are not any bigger than normal numbers

Advertised Vs Actual Product18%−0.05

Misleading info

Totally misleading information

Thickness17%−0.08

Thin

books are very thin will not order the same again

Thin paper

Quality-Overall12%+0.77

Cheap

Poor quality

Size-Overall9%−0.05

Items not large as described

Needs large for visually impaired play

Love

Value For Money27%+2.32

Good value

price are reasonable

Good value for money

Quality-Overall23%+0.77

Good quality

Overall, a great, reliable set of bingo tickets that are practical, good value, and easy for everyone to use

they are always of superb quality

Advertised Vs Actual Product10%−0.05

Just as advertised

will do the job

As expected

Fun/Entertainment Experience9%+0.26

Brings fun to our little group

Worth its money hours of fun x

Fun to play

Collectibles6%+0.58

Great books big numbers

Brilliant can't wait for a family gathering to use them

Great quality big numbers

Return

0.3% Return rate 71% Fixable by listing

Color29%▁▃▁▃▁█
Size-Overall24%▁▅█▃█▁

Items not large as described

Needs large for visually impaired play

Advertised Vs Actual Product18%▁▆▁█▁▁

Misleading info

Totally misleading information

Quality-Overall12%▁▁▁█▁▁

Cheap

Poor quality

Functionality-Overall6%▁▁█▁▁▁

FAQ

Common Bingo Books questions

Answered from the same tracked data.