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bingo books

Skip it

Soft demand (-24.5% this quarter) — this niche doesn't clear our bar today.

Market size 45Growth 13Conversion 97Competition 28Returns 99Price range 21Avg price 21Brand share 36Review moat 75Quality gap 35

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible14.6%

search→purchase rate — share of searches ending in a sale

Review moat

Great495.87

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£241K

£241K/yr · 217K searches

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Avg price

Bad£7.57

avg listing price — sweet spot $15–$100

Price range

Bad£2.76–£18.20

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bingo books is a £241K/yr Amazon United Kingdom market (217K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Dec. Verdict: Skip it — 45/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bingo books market data

Units sold / yr
30K–40K
avg 1,500–2,000/product
Revenue / yr
£227K–£303K
units × avg price
Conversion rate
14.6%
Avg BSR
#28
Page quality
0%
Prime
100%
Sponsored
87%
Out of stock
4.5%
Avg brand age
59 months
Avg seller age
188 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

12 falling

Sellers

36

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

13%

  • 1ABOVE23%
  • Bingosupermarket23%
  • Jumbo Bingo21%
  • ZEBTON10%
  • Tallon5%
  • JKG4%
  • Open — no brand owns it (6 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — -24.5% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.9×

Top bingo books search terms

  • bingo books143K/yr
  • bingo tickets44K/yr
  • bingo books 6 game10K/yr
  • bingo tickets books9K/yr
  • bingo sheets7K/yr
  • bingo book6K/yr
All search terms

Top bingo books products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£24K20%£48K30%£72K40%£96K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

What buyers say about bingo books

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money27%

“Good value”

Quality-Overall23%

“Good quality”

Advertised Vs Actual Product10%

“Just as advertised”

Fun/Entertainment Experience9%

“Brings fun to our little group”

Collectibles6%

“Great books big numbers”

Ease Of Use4%

“It is easy to use”

Color4%

“The colours are bright”

Size-Overall4%

“size”

Durability2%

“Great product look good and very durable”

Display Size2%

“Does the job easy to read numbers”

What buyers complain about

Print Quality18%

“deffinatly not large print”

Advertised Vs Actual Product18%

“Misleading info”

Thickness17%

“Thin”

Quality-Overall12%

“Cheap”

Size-Overall9%

“Items not large as described”

Value For Money5%

“expensive for 1 pad”

Durability2%

“though I wouldnt expect them to hold up well if reused multiple times”

Top return reasons

Color29%
Size-Overall24%
Advertised Vs Actual Product18%
Quality-Overall12%
Functionality-Overall6%
Defective Material/Parts6%
Portability3%
Durability3%

Common questions

Is bingo books profitable to sell on Amazon United Kingdom?
The niche generates £241K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (45/100).
How competitive is the bingo books niche?
12 brands and 36 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in bingo books?
Top complaints mined from reviews: Print Quality, Advertised Vs Actual Product, Thickness. The return rate is 0.3%.
When does demand for bingo books peak?
Demand peaks in Dec; the busiest month runs 2.9× the quietest.
What does it cost to enter the bingo books niche?
Listings span £2.76–£18.20; the average listing price is £7.57 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.