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Beyblade X Launcher

Fail

The top 5 brands take 94% of clicks, so Beyblade X Launcher is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£121K/yr205K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
56%top-5 click share · 8 brands · 88 sellers

Flapen Score

Beyblade X Launcher against its category

The dotted line is the Toys & Games average. Past it, Beyblade X Launcher is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beyblade X Launcher market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beyblade X Launcher 205K times last year and spent an estimated £121K. The top 5 brands take 94% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 205K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
205K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
4.5%
Market size, estimated
£121Ka year
Top search term
beyblade x launcher93K searches a year

02 · Price

A sale here is worth £13.07.

Listings sell for £13.07 on average, from £6.77 to £30.40. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £13.07 that is £3K to £7K a year per listing.

Average price
£13.07under the $15 to $100 sweet spot
Price range
£6.77–£30.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 25.2% of listings are out of stock. The average listing ranks #43 within Games & Accessories. It carries 682 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
25.2%
Average rank
#43in Games & Accessories
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
682per listing
Listings tracked
25

04 · Newcomers

Amazon counts 6 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
6Amazon's first-year sales bar
Average brand age
29 months

Products

Top Beyblade X Launcher products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

88

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

56%

Top 20: 95%

Open market

4%

  • Beyblade50%
  • Hasbro15%
  • AIWXEEU10%
  • DEZAWRTY10%
  • AIBREAY9%
  • タカラトミー(TAKARA TOMY)2%
  • Open — no brand owns it (2 brands, 4%)

Demand

Beyblade X Launcher search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KFebMarAprMayJunJul

No pronounced peak months · busiest ÷ quietest = 1.4× · 6 of 12 months tracked

Search terms

Top Beyblade X Launcher search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beyblade x launcher93K/yr
  • beyblade launcher50K/yr
  • beyblade x launcher grip11K/yr
  • bayblade x launcher12K/yr
  • beyblade x grip7K/yr
  • beyblade launcher grip6K/yr
  • beyblade x string launcher11K/yr
  • beyblade string launcher7K/yr
  • bey blade x launcher4K/yr
  • beyblade launchers4K/yr

Reviews and returns

What reviews say buyers love and hate about Beyblade X Launcher

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability43%−0.16

Break easily

Broken within a hour

Not durable

Quality-Overall21%−0.01

The quality was poor - both items broke within a day

Very bad quality, only after a few days lots of broken parts and launcher

Bad Quality

Value For Money12%−0.01

This cost over £30

Just expensive for what it is

pricey

Functionality-Overall3%−0.02

Does not work

Material Quality3%−0.01

HAZARDOUS ILLEGAL MATERIAL

Love

Fun/Entertainment Experience25%+1.84

Great toy

Good fun

As a gift for kids provided amazing fun

Quality-Overall22%−0.01

Excellent launcher with very nice, tight tolerances

Techy very very good

Good quality

Gifting Purpose7%+0.69

Great gift

Perfect birthday gift

Gift for my grandson

Strength7%+0.31

It's strong

Excellent sturdy product

and it was strong so I suggest for you to get this

Advertised Vs Actual Product7%+0.64

As advertised

Was as expected

Exactly what I need

Return

1.0% Return rate 4% Fixable by listing

Defective Material/Parts22%▇▅█▆▅▆
Durability22%▄▇█▆▆█

Break easily

Broken within a hour

Not durable

Functionality-Overall12%█▆▇▅▅▄

Does not work

Quality-Overall10%▅█▂█▆▆

The quality was poor - both items broke within a day

Very bad quality, only after a few days lots of broken parts and launcher

Bad Quality

Gifting Purpose6%▃▂▄▁█▅

FAQ

Common Beyblade X Launcher questions

Answered from the same tracked data.