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54

beer pong

Worth a look

Shows low returns (0.7%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Market size 44Growth 56Conversion 96Competition 24Returns 97Price range 36Avg price 32Brand share 38Review moat 89Quality gap 43

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Conversion

Incredible13.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great217.36

avg incumbent reviews — the moat a new listing must climb

Growth

Good+29.1%

90-day search growth — must beat 0% to launch

Market size

Okay£231K

£231K/yr · 169K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Price range

Okay£4.91–£20.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.87

avg listing price — sweet spot $15–$100

Competition

Bad72%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, beer pong is a £231K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Data updated Jul 30, 2026 · scored weekly · How we score niches

beer pong market data

Units sold / yr
20K–25K
avg 1,500–2,000/product
Revenue / yr
£197K–£247K
units × avg price
Conversion rate
13.9%
Avg BSR
#28
Page quality
0%
Prime
100%
Sponsored
36%
Out of stock
1.1%
Avg brand age
38 months
Avg seller age
186 days

Competition & brand share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 rising

Sellers

48

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Toyland32%
  • TOIS15%
  • HENBRANDT13%
  • Faburo13%
  • ZOPPER8%
  • Cieex5%
  • Open — no brand owns it (5 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +29.1% search growth over the last 90 days.
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.6×

Top beer pong search terms

  • beer pong111K/yr
  • beer pong set51K/yr
  • beer ping pong set3K/yr
  • ping pong game4K/yr
All search terms

Top beer pong products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£23K20%£46K30%£69K40%£92K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

What buyers say about beer pong

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience47%

“A fun game”

Quality-Overall11%

“Good value & quality, arrived on time”

Value For Money7%

“Good value for money”

Advertised Vs Actual Product4%

“As describe”

Durability4%

“The whole set feels durable”

Ease Of Use3%

“easy for everyone”

Size-Overall3%

“fit for purpose”

Material Quality2%

“The materials feel decent for repeated use”

Weight Light2%

“the lightweight materials make it easy to bring along for parties, picnics, or backyard games”

Stretchability/Expandability/Elasticity2%

“The braces have good elasticity”

What buyers complain about

Material Quality22%

“Cheap materials”

Functionality-Overall17%

“Doesnt really work”

Quality-Overall14%

“Cheap silly fun not quality”

Durability8%

“left holes so returned it unfortunately after 1 use”

Instructions/User Manual/Troubleshooting8%

“No instructions on rules”

Balance/Stability6%

“One thing to note is that the stability could be better”

Top return reasons

Size-Overall36%
Defective Material/Parts10%
Quality-Overall10%
Functionality-Overall7%
Gifting Purpose7%
Instructions/User Manual/Troubleshooting5%
Strength5%
Value For Money5%
Strap/String Quality2%
Product Condition2%

Common questions

Is beer pong profitable to sell on Amazon United Kingdom?
The niche generates £231K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +29.1%. Flapen's verdict: Worth a look (54/100).
How competitive is the beer pong niche?
11 brands and 48 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in beer pong?
Top complaints mined from reviews: Material Quality, Functionality-Overall, Quality-Overall. The return rate is 0.7%.
When does demand for beer pong peak?
Demand peaks in Dec; the busiest month runs 4.6× the quietest.
What does it cost to enter the beer pong niche?
Listings span £4.91–£20.65; the average listing price is £9.87 (sweet spot $15–$100). The average incumbent carries 217 reviews — the moat a new listing must climb.