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Beer Pong

Beer Pong shows low returns (0.7%), but a concentrated shelf (top 5 take 72% of clicks) keeps it on the watch list.

Flapen Score

54
Worth a look
Market size 44Growth 56Conversion 96Competition 24Returns 97Price range 36Avg price 32Brand share 38Review moat 89Quality gap 43
This niche Category average

Is Beer Pong profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Beer Pong is a £231K/yr Amazon United Kingdom market (169K searches/yr). The top 5 brands hold 82% of demand. Demand peaks in Dec. Verdict: Worth a look — 54/100.

Beer Pong: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +29.1% over the last 90 days and 13.9% of searches end in a purchase.

£231K

revenue / yr

Units sold / yr25K
Search volume / yr+29.1%169K
Conversion rate13.9%
Avg price£9.87

Who owns the niche?

The top 5 brands hold 82% of demand, so 18% of the market is open.

18%

open market share

Brands · sellers11 · 48
Top-5 product click share72%
Open market18%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement36%
New entrants (1y)3· 1 succeeded
Avg rating4.5★
Avg reviews217

Top Beer Pong products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£23K£46K£69K£92K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Toyland32%
  • TOIS15%
  • HENBRANDT13%
  • Faburo13%
  • ZOPPER8%
  • Cieex5%
  • Open — no brand owns it (5 brands, 13%)

Beer Pong demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume169KCVR13.9%Products14Brands11Top 5 Brands82%OOS Rate1.1%Rating4.5★Reviews217Avg BSR#28
13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.6×

Top Beer Pong search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • beer pong111K/yr
  • beer pong set51K/yr
  • beer ping pong set3K/yr
  • ping pong game4K/yr

What reviews say buyers love and hate about Beer Pong

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Fun/Entertainment Experience47%

A fun game

Quality-Overall11%

Good value & quality, arrived on time

Value For Money7%

Good value for money

Advertised Vs Actual Product4%

As describe

Durability4%

The whole set feels durable

What buyers complain about

75% of reviews
Material Quality22%

Cheap materials

Functionality-Overall17%

Doesnt really work

Quality-Overall14%

Cheap silly fun not quality

Durability8%

left holes so returned it unfortunately after 1 use

Instructions/User Manual/Troubleshooting8%

No instructions on rules

Beer Pong return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

41%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
36%
2Defective Material/Parts
10%
3Quality-Overall
10%
4Functionality-Overall
7%
5Gifting Purpose
7%

Common Beer Pong questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Beer Pong 54/100 on Amazon United Kingdom — Worth a look. The niche generates £231K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +29.1% over the last 90 days.
Search demand for Beer Pong on Amazon United Kingdom peaks in Dec, where the busiest month runs 4.6× the quietest.