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Beer Pong

Maybe

Returns run at only 0.7% of orders. But the top 5 products take 72% of clicks, so Beer Pong is a Maybe.

Flapen Score
54
54 / 100
Top 19% of 1,773 Toys & Games niches · +10 vs the category median of 44
Market size
£231K/yr169K searches / yr
90-day growth
+29.1%search demand this quarter
Competition
72%top-5 click share · 11 brands · 48 sellers

Flapen Score

Beer Pong against its category

The dotted line is the Toys & Games average. Past it, Beer Pong is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beer Pong market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beer Pong 169K times last year and spent an estimated £231K. The top 5 brands take 82% of clicks. Demand peaks in Dec. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

13.9% of searches ended in a purchase last week.

Shoppers searched for this 169K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.9% of those searches ended in a purchase. Searches in the last 90 days moved +29.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £231K a year.

Searches, last 12 months
169K
Growth, 90 days vs prior 90
+29.1%
Conversion, latest week
13.9%
Market size, estimated
£231Ka year
Peak month
December4.6× the quietest month
Top search term
beer pong111K searches a year

02 · Price

A sale here is worth £9.87.

Listings sell for £9.87 on average, from £4.91 to £20.65. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,500 to 2,000 of them. At £9.87 that is £15K to £20K a year per listing.

Average price
£9.87under the $15 to $100 sweet spot
Price range
£4.91–£20.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£20K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #28 within Novelty & Gag Toys. It carries 217 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#28in Novelty & Gag Toys
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
217per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top Beer Pong products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£69K£92K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

48

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

13%

  • Toyland32%
  • TOIS15%
  • HENBRANDT13%
  • Faburo13%
  • ZOPPER8%
  • Cieex5%
  • Open — no brand owns it (5 brands, 13%)

Demand

Beer Pong search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 4.6×

Search terms

Top Beer Pong search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beer pong111K/yr
  • beer pong set51K/yr
  • beer ping pong set3K/yr
  • ping pong game4K/yr

Reviews and returns

What reviews say buyers love and hate about Beer Pong

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality22%−0.12

Cheap materials

The materials arent super high-end

Functionality-Overall17%−0.13

Doesnt really work

Quality-Overall14%+0.17

Cheap silly fun not quality

I also expected slightly better overall quality

Durability8%+0.40

left holes so returned it unfortunately after 1 use

Instructions/User Manual/Troubleshooting8%−0.05

No instructions on rules

Love

Fun/Entertainment Experience47%+2.10

A fun game

Great fun for parties

Fun product

Quality-Overall11%+0.17

Good value & quality, arrived on time

Excellent quality

Good item

Value For Money7%+0.70

Good value for money

Good price

A really good value for the price

Advertised Vs Actual Product4%

As describe

For two players it's genuinely funny and surprisingly active

Solid bit of novelty entertainment for the right gathering

Durability4%+0.40

The whole set feels durable

held up well over a full afternoon of use

hold up well during energetic play

Return

0.7% Return rate 41% Fixable by listing

Size-Overall36%▆█▅▁▄▃
Defective Material/Parts10%▁▁▁▁█▆
Quality-Overall10%▁▁█▁▁▁

Cheap silly fun not quality

I also expected slightly better overall quality

Functionality-Overall7%▁▁▁▁█▆

Doesnt really work

Gifting Purpose7%▁▁█▁▁▅

FAQ

Common Beer Pong questions

Answered from the same tracked data.