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Beach Ball

Fail

The top 5 brands take 100% of clicks, so Beach Ball is a Fail.

Filters Trending
Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£126K/yr288K searches / yr
90-day growth
+171.6%search demand this quarter
Competition
93%top-5 click share · 5 brands · 65 sellers

Flapen Score

Beach Ball against its category

The dotted line is the Toys & Games average. Past it, Beach Ball is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Beach Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Beach Ball 288K times last year and spent an estimated £126K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

10.2% of searches ended in a purchase last week.

Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +171.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.

Searches, last 12 months
288K
Growth, 90 days vs prior 90
+171.6%
Conversion, latest week
10.2%
Market size, estimated
£126Ka year
Peak month
July4.8× the quietest month
Top search term
beach ball131K searches a year

02 · Price

A sale here is worth £4.30.

Listings sell for £4.30 on average, from £1.62 to £7.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.30 that is £11K to £13K a year per listing.

Average price
£4.30under the $15 to $100 sweet spot
Price range
£1.62–£7.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,500–3,000
Revenue per listing a year
£11K–£13K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #15 within Sports Toys & Outdoor. It carries 3,448 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
8.3%
Average rank
#15in Sports Toys & Outdoor
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,448per listing
Listings tracked
8

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Beach Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.

£0£13K£25K£38K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

65

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

93%

Top 20: 100%

Open market

0%

  • Intex36%
  • Bestway33%
  • JOYIN26%
  • SHATCHI3%
  • JNGTKL2%
  • Open — no brand owns it (0%)

Demand

Beach Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×

Search terms

Top Beach Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • beach ball131K/yr
  • inflatable ball32K/yr
  • beach balls25K/yr
  • beach balls inflatable24K/yr
  • inflatable beach ball20K/yr
  • inflatable balls8K/yr
  • blow up ball7K/yr
  • small beach ball7K/yr
  • inflatable pool ball6K/yr
  • blow up beach ball5K/yr

Reviews and returns

What reviews say buyers love and hate about Beach Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall19%−0.14

Cheap product not fit for purpose tho

Cheap as chips

Poor quality

Size-Overall17%+1.59

16inch is not true size

Its huge

Much smaller than claimed

Strength8%−0.11

Slightly flimsy

Very flimsy and they pop very easily

Advertised Vs Actual Product8%+0.73

Description is misleading

16inch is not true size

Value For Money6%+2.20

cost was bit expensive

Love

Value For Money26%+2.20

Reasonably priced

Excellent value for money

Great price

Size-Overall15%+1.59

a good size

the size is just right for the swimming pool

Once inflated, the balls were the perfect size for little hands

Advertised Vs Actual Product13%+0.73

good description

Item just as shown

Just what I wanted

Quality-Overall9%−0.14

Great Quality

Very good product

Quality feels good not cheap that will pop straight away

Fun/Entertainment Experience6%−0.01

Fun for the kids pool

Fantastic Value and Endless Summer Fun

ok for kids to play with

Return

0.3% Return rate 54% Fixable by listing

Size-Overall54%██▃▇▆▆

16inch is not true size

Its huge

Much smaller than claimed

Inflation/Deflation26%▆▃▃▆█▆

Kept slowly deflating and on the 3rd time of use it split along a seam which was surprising as only being used by a 7 and 2 year old

Not good, did not stay inflated...never used

Functionality-Overall9%▁▄█▁▁▃
Value For Money4%▁█▁▁▁▅

cost was bit expensive

Quality-Overall3%▁▁█▁▁▁

Cheap product not fit for purpose tho

Cheap as chips

Poor quality

FAQ

Common Beach Ball questions

Answered from the same tracked data.