- Flapen Score
- 48 / 100Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 4448
- Market size
- £126K/yr288K searches / yr
- 90-day growth
- +171.6%search demand this quarter
- Competition
- 93%top-5 click share · 5 brands · 65 sellers
Flapen Score
Beach Ball against its category
The dotted line is the Toys & Games average. Past it, Beach Ball is stronger. Inside it, weaker.
Market
The Beach Ball market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Beach Ball 288K times last year and spent an estimated £126K. All 5 brands take every click. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 48 out of 100, a Fail.
01 · Demand
10.2% of searches ended in a purchase last week.
Shoppers searched for this 288K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.2% of those searches ended in a purchase. Searches in the last 90 days moved +171.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £126K a year.
- Searches, last 12 months
- 288K
- Growth, 90 days vs prior 90
- +171.6%
- Conversion, latest week
- 10.2%
- Market size, estimated
- £126Ka year
- Peak month
- July4.8× the quietest month
- Top search term
- beach ball131K searches a year
02 · Price
A sale here is worth £4.30.
Listings sell for £4.30 on average, from £1.62 to £7.88. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,500 to 3,000 of them. At £4.30 that is £11K to £13K a year per listing.
- Average price
- £4.30under the $15 to $100 sweet spot
- Price range
- £1.62–£7.88
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £11K–£13K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #15 within Sports Toys & Outdoor. It carries 3,448 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 8.3%
- Average rank
- #15in Sports Toys & Outdoor
- Average rating
- 4.28 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,448per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 31 months
Products
Top Beach Ball products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Intex Glossy Panel Beach Ball 61cm Inflatable Multicolour Pool Ball PVC Water Toy for Kids Garden Beach and Summer Outdoor Play
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 7,271
- Age
- 24y ago

Bestway Panel Beach Ball - 24 inch White
- Price
- £2.09
- Rating
- 4.3/5
- Reviews
- 2,381
- Age
- 16y ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

Bestway 31021 Inflatable Panel Beach Ball Ideal for Beach/Pool Use Multiple Sizes White 20 Inch
- Price
- £1.62
- Rating
- 4.3/5
- Reviews
- 3,952
- Age
- 16y ago

Intex 20 Beach Ball Multicolor
- Price
- £2.26
- Rating
- 4.4/5
- Reviews
- 7,257
- Age
- 24y ago
Trending
90-day click momentum
Bestway Panel Beach Ball - 24 inch White
- Price
- £2.09
- Rating
- 4.3/5
- Reviews
- 2,381
- Age
- 16y ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

Intex Glossy Panel Beach Ball 61cm Inflatable Multicolour Pool Ball PVC Water Toy for Kids Garden Beach and Summer Outdoor Play
- Price
- £2.51
- Rating
- 4.4/5
- Reviews
- 7,271
- Age
- 24y ago

SHATCHI 2 Pcs 16 Inch Inflatable Rainbow Beach Ball Multicolour Blow Up Pool Toy for Swimming Pool Parties Summer Outdoor Water Games Holiday Beach Play Garden Fun and Pool Party Decoration
- Price
- £3.18
- Rating
- 3.9/5
- Reviews
- 711
- Age
- 8y ago

JNGTKL Beach Ball 2 Pcs Beach Balls Inflatable Inflatable Ball Suitable For Beach Play Enhance The Sense Of Interaction Promote Friendship Increase The Fun Of Beach Activities
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago
Newest
by launch date
JNGTKL Beach Ball 2 Pcs Beach Balls Inflatable Inflatable Ball Suitable For Beach Play Enhance The Sense Of Interaction Promote Friendship Increase The Fun Of Beach Activities
- Price
- £7.03
- Rating
- 4.2/5
- Reviews
- 12
- Age
- 1y ago

JOYIN 4 Packs 20/50.8cm Inflatable Beach Balls Large Rainbow Beach Balls for Pool Parties Kids and Adults Summer Pool Party Toys Beach Toys Party Favors
- Price
- £7.88
- Rating
- 4.4/5
- Reviews
- 2,381
- Age
- 3y ago

JOYIN Rainbow Beach Balls(12 Pack) 12/30 cm Inflatable Swimming Pool Toys for Summer Water Games Kids Birthday Party Supplies Combo Set Include Inflatable Beach Balls
- Price
- £7.85
- Rating
- 4.3/5
- Reviews
- 3,619
- Age
- 7y ago

SHATCHI 2 Pcs 16 Inch Inflatable Rainbow Beach Ball Multicolour Blow Up Pool Toy for Swimming Pool Parties Summer Outdoor Water Games Holiday Beach Play Garden Fun and Pool Party Decoration
- Price
- £3.18
- Rating
- 3.9/5
- Reviews
- 711
- Age
- 8y ago

Bestway 31021 Inflatable Panel Beach Ball Ideal for Beach/Pool Use Multiple Sizes White 20 Inch
- Price
- £1.62
- Rating
- 4.3/5
- Reviews
- 3,952
- Age
- 16y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 93% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
65
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
93%
Top 20: 100%
Open market
0%
- Intex36%
- Bestway33%
- JOYIN26%
- SHATCHI3%
- JNGTKL2%
- Open — no brand owns it (0%)
Demand
Beach Ball search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.8×
Search terms
Top Beach Ball search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- beach ball131K/yr
- inflatable ball32K/yr
- beach balls25K/yr
- beach balls inflatable24K/yr
- inflatable beach ball20K/yr
- inflatable balls8K/yr
- blow up ball7K/yr
- small beach ball7K/yr
- inflatable pool ball6K/yr
- blow up beach ball5K/yr
Reviews and returns
What reviews say buyers love and hate about Beach Ball
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap product not fit for purpose tho
Cheap as chips
Poor quality
16inch is not true size
Its huge
Much smaller than claimed
Slightly flimsy
Very flimsy and they pop very easily
Description is misleading
16inch is not true size
cost was bit expensive
Love
Reasonably priced
Excellent value for money
Great price
a good size
the size is just right for the swimming pool
Once inflated, the balls were the perfect size for little hands
good description
Item just as shown
Just what I wanted
Great Quality
Very good product
Quality feels good not cheap that will pop straight away
Fun for the kids pool
Fantastic Value and Endless Summer Fun
ok for kids to play with
Return
0.3% Return rate 54% Fixable by listing
16inch is not true size
Its huge
Much smaller than claimed
Kept slowly deflating and on the 3rd time of use it split along a seam which was surprising as only being used by a 7 and 2 year old
Not good, did not stay inflated...never used
cost was bit expensive
Cheap product not fit for purpose tho
Cheap as chips
Poor quality
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Beach Ball questions
Answered from the same tracked data.









