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Battleships Board Game

brand-locked demand (top 5 brands take 94% of clicks) — Battleships Board Game doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 46Growth 17Conversion 57Competition 17Returns 95Price range 73Avg price 79Brand share 14Review moat 37Quality gap 96
This niche Category average

Is Battleships Board Game profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Battleships Board Game is a £247K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Battleships Board Game: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -16.3% over the last 90 days and 4.9% of searches end in a purchase.

£247K

revenue / yr

Units sold / yr20K
Search volume / yr-16.3%307K
Conversion rate4.9%
Avg price£16.45

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 72
Top-5 product click share80%
Open market6%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.9★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement67%
New entrants (1y)5· 0 succeeded
Avg rating3.9★
Avg reviews2,758

Top Battleships Board Game products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

£0£25K£49K£74K£99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

72

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Hasbro Gaming67%
  • Yooyan13%
  • Guilty Gadgets6%
  • LEXIBOOK5%
  • Spotzyllic4%
  • Zhixifan3%
  • Open — no brand owns it (1 brand, 2%)

Battleships Board Game demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume307KCVR4.9%Products12Brands7Top 5 Brands94%OOS Rate2.1%Rating3.9★Reviews2,758Avg BSR#534
25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Top Battleships Board Game search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • battleships board game108K/yr
  • battleship59K/yr
  • battleships75K/yr
  • battleships game22K/yr
  • battle ships14K/yr
  • battle ships games13K/yr
  • battleship game8K/yr
  • battle ship5K/yr
  • battle ships game for kids4K/yr

What reviews say buyers love and hate about Battleships Board Game

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Fun/Entertainment Experience33%

Grate fun to play

Portability22%

Good travel game

Quality-Overall17%

it's well made

Strength6%

fairly solid

Advertised Vs Actual Product6%

As described

What buyers complain about

95% of reviews
Value For Money23%

cheap, returned

Quality-Overall18%

Cheap and horrid

Size-Overall13%

Small

Ease Of Use13%

hard to pick up

Print Quality10%

just hard to see the numbers and letters cuz it painted the same colour

Battleships Board Game return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

38%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
33%
2Quality-Overall
21%
3Defective Material/Parts
12%
4Gifting Purpose
7%
5Functionality-Overall
7%

Common Battleships Board Game questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Battleships Board Game 48/100 on Amazon United Kingdom — Skip it. The niche generates £247K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -16.3% over the last 90 days.
Search demand for Battleships Board Game on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 7.1× the quietest.