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Battleships Board Game

Fail

The top 5 brands take 94% of clicks, so Battleships Board Game is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£247K/yr307K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
80%top-5 click share · 7 brands · 72 sellers

Flapen Score

Battleships Board Game against its category

The dotted line is the Toys & Games average. Past it, Battleships Board Game is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battleships Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battleships Board Game 307K times last year and spent an estimated £247K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.9%
Market size, estimated
£247Ka year
Peak month
December7.1× the quietest month
Top search term
battleships board game108K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £5.00 to £41.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £16.45 that is £21K to £25K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£5.00–£41.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #534 within Games & Accessories. It carries 2,758 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
2.1%
Average rank
#534in Games & Accessories
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,758per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Battleships Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£25K£49K£74K£99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

72

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

2%

  • Hasbro Gaming67%
  • Yooyan13%
  • Guilty Gadgets6%
  • LEXIBOOK5%
  • Spotzyllic4%
  • Zhixifan3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Battleships Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Battleships Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • battleships board game108K/yr
  • battleship59K/yr
  • battleships75K/yr
  • battleships game22K/yr
  • battle ships14K/yr
  • battle ships games13K/yr
  • battleship game8K/yr
  • battle ship5K/yr
  • battle ships game for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Battleships Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money23%−0.11

cheap, returned

Expensive

not worth the cost

Quality-Overall18%−0.10

Cheap and horrid

The quality is so low that the boats can't even be attached to the board

Not very good quality

Size-Overall13%−0.06

Small

Pins are too small to grasp

Everything is very small

Ease Of Use13%−0.06

hard to pick up

very hard to put the pegs in

Impossible to play like this

Print Quality10%+0.22

just hard to see the numbers and letters cuz it painted the same colour

Love

Fun/Entertainment Experience33%+2.54

Grate fun to play

Great fun, good memories

Brilliant game, my 7 year old daughter picked it up super quick and we enjoy playing it with her

Portability22%+1.31

Good travel game

Portable and fun for the family

Quality-Overall17%−0.10

it's well made

Initially product looked really good

Strength6%+0.11

fairly solid

Advertised Vs Actual Product6%+0.11

As described

product as described

Return

1.0% Return rate 38% Fixable by listing

Size-Overall33%▆▄▄█▇▃

Small

Pins are too small to grasp

Everything is very small

Quality-Overall21%▁▂▃▇▁█

Cheap and horrid

The quality is so low that the boats can't even be attached to the board

Not very good quality

Defective Material/Parts12%█▆▃▁▁▂
Gifting Purpose7%▁▂█▁▁▃
Functionality-Overall7%▇▂▃▁█▁

FAQ

Common Battleships Board Game questions

Answered from the same tracked data.