Is battleships board game profitable to sell on Amazon United Kingdom?

The niche generates £247K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (48/100).

How competitive is the battleships board game niche?

7 brands and 72 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in battleships board game?

Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.0%.

When does demand for battleships board game peak?

Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.

What does it cost to enter the battleships board game niche?

Listings span £5.00–£41.70; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 2,758 reviews — the moat a new listing must climb.

battleships board game

Skip it

Brand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Returns

Incredible1.0%

return rate — above 5% kills the launch gate

Avg price

Great£16.45

avg listing price — sweet spot $15–$100

Price range

Good£5.00–£41.70

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good4.9%

search→purchase rate — share of searches ending in a sale

Market size

Okay£247K

£247K/yr · 307K searches

Review moat

Okay2,757.83

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-16.3%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Brand share

Bad94%

top-5 brand share — brand-locked demand

Signals Quality Gap Out of Stock

According to Flapen's Amazon United Kingdom niche tracking, battleships board game is a £247K/yr Amazon United Kingdom market (307K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

battleships board game market data

Units sold / yr: 15K–20K; avg 1,250–1,500/product
Revenue / yr: £247K–£329K; units × avg price
Conversion rate: 4.9%
Avg BSR: #534
Page quality: 0%
Prime: 92%
Sponsored: 67%
Out of stock: 2.1%
Avg brand age: 44 months
Avg seller age: 191 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Hasbro Gaming67%
Yooyan13%
Guilty Gadgets6%
LEXIBOOK5%
Spotzyllic4%
Zhixifan3%
Open — no brand owns it (1 brand, 2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -16.3% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Open Trend

Top battleships board game search terms

battleships board game108K/yr -18.7%7.6% conv.
battleship59K/yr -3.3%0.9% conv.
battleships75K/yr -15.4%6.3% conv.
battleships game22K/yr -40.2%5.7% conv.
battle ships14K/yr -23.2%5.7% conv.
battle ships games13K/yr -28.1%6.2% conv.
battleship game8K/yr -25.3%3.9% conv.
battle ship5K/yr -15.7%3.6% conv.
battle ships game for kids4K/yr -32.9%5.3% conv.

All search terms

Top battleships board game products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hasbro Gaming Battleship Classic Board Game Strategy Game For Kids Ages 7 and Up Fun Kids Game For 2 Players Multicolor

Hasbro Gaming£11.774.7★4,424 rev

Hasbro Gaming Battleship Strategy Game Travel Toys for Kids 2 Player Portable Fun Grab and Go Ages 7+

Hasbro Gaming£5.004.4★126 rev

Yooyan Sea Battle Ship Board Game Battleship Classic Sink the Ships Board Game 2 Player Strategy Board Game Strategy Board Game Sea Battle Toy for Children Aged 4 and up (Blue)

Yooyan£12.263.1★14 rev

Guilty Gadgets Battleships Sea Battle Traditional Family Fun Combat Strategy Board Game

Guilty Gadgets£10.383.7★274 rev

LEXIBOOK Talking Sea Battle GT2800i1LXB

LEXIBOOK£28.924.1★3,407 rev

Newest

by launch date

Spotzyllic Battleship Classic Board Game Strategy Game for Kids Ages 7 and Up Compact & Portable Travel Game for 2 Players Fun Family Game Night for Parent-Child Interaction

Spotzyllic£13.130 rev

3mo ago

Two Player Strategy Board Game Combat Strategy Board Game Sea Battle Ship Board Game Battleship Classic with Battleships Submarine Aircraft Carrier for Families Pubs Entertainment Rooms Etc

Zhixifan£12.251 rev

4mo ago

Yooyan Sea Battle Ship Board Game Battleship Classic Sink the Ships Board Game 2 Player Strategy Board Game Strategy Board Game Sea Battle Toy for Children Aged 4 and up (Blue)

Yooyan£12.2614 rev

6mo ago

Battleship Classic Board Game Strategy Game for Kids Ages 7 and Up Compact & Portable Travel Game for 2 Players Fun Family Game Night for Parent-Child Interaction

Spotzyllic£13.110 rev

7mo ago

LEXIBOOK Talking Sea Battle GT2800i1LXB

LEXIBOOK£28.923,407 rev

9mo ago

What buyers say about battleships board game

What buyers praise and complain about, mined from review topics.

What buyers love

Fun/Entertainment Experience33%

“Grate fun to play”

Portability22%

“Good travel game”

Quality-Overall17%

“it's well made”

Strength6%

“fairly solid”

Advertised Vs Actual Product6%

“As described”

Value For Money6%

“Good value”

Audio Quality6%

“Good sound effects”

What buyers complain about

Value For Money23%

“cheap, returned”

Quality-Overall18%

“Cheap and horrid”

Size-Overall13%

“Small”

Ease Of Use13%

“hard to pick up”

Print Quality10%

“just hard to see the numbers and letters cuz it painted the same colour”

Hard Feel10%

“Very fiddly”

Audio Quality5%

“Didn't fancy the noisy electronic version”

Durability5%

“Looks like it will break easily as you have to remove”

Top return reasons

Size-Overall33%

Quality-Overall21%

Defective Material/Parts12%

Gifting Purpose7%

Functionality-Overall7%

Value For Money5%

Advertised Vs Actual Product3%

Compatibility-Overall2%

Product Condition2%

Battery Inclusion2%

Common questions

Is battleships board game profitable to sell on Amazon United Kingdom?: The niche generates £247K/yr across 12 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -16.3%. Flapen's verdict: Skip it (48/100).
How competitive is the battleships board game niche?: 7 brands and 72 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in battleships board game?: Top complaints mined from reviews: Value For Money, Quality-Overall, Size-Overall. The return rate is 1.0%.
When does demand for battleships board game peak?: Demand peaks in Nov–Dec; the busiest month runs 7.1× the quietest.
What does it cost to enter the battleships board game niche?: Listings span £5.00–£41.70; the average listing price is £16.45 (sweet spot $15–$100). The average incumbent carries 2,758 reviews — the moat a new listing must climb.