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Battleships Board Game

Fail

The top 5 brands take 94% of clicks, so Battleships Board Game is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£247K/yr307K searches / yr
90-day growth
-16.3%search demand this quarter
Competition
80%top-5 click share · 7 brands · 72 sellers

Flapen Score

Battleships Board Game against its category

The dotted line is the Toys & Games average. Past it, Battleships Board Game is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Battleships Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Battleships Board Game 307K times last year and spent an estimated £247K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -16.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £247K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
-16.3%
Conversion, latest week
4.9%
Market size, estimated
£247Ka year
Peak month
December7.1× the quietest month
Top search term
battleships board game108K searches a year

02 · Price

A sale here is worth £16.45.

Listings sell for £16.45 on average, from £5.00 to £41.70. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,250 to 1,500 of them. At £16.45 that is £21K to £25K a year per listing.

Average price
£16.45inside the $15 to $100 sweet spot
Price range
£5.00–£41.70
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,250–1,500
Revenue per listing a year
£21K–£25K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #534 within Games & Accessories. It carries 2,758 reviews at 3.87 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
92%
Out of stock, average day
2.1%
Average rank
#534in Games & Accessories
Average rating
3.87 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,758per listing
Listings tracked
12

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Battleships Board Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£25K£49K£74K£99K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

7 rising

Sellers

72

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

2%

  • Hasbro Gaming67%
  • Yooyan13%
  • Guilty Gadgets6%
  • LEXIBOOK5%
  • Spotzyllic4%
  • Zhixifan3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Battleships Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 7.1×

Search terms

Top Battleships Board Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • battleships board game108K/yr
  • battleship59K/yr
  • battleships75K/yr
  • battleships game22K/yr
  • battle ships14K/yr
  • battle ships games13K/yr
  • battleship game8K/yr
  • battle ship5K/yr
  • battle ships game for kids4K/yr

Reviews and returns

What reviews say buyers love and hate about Battleships Board Game

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Fun/Entertainment Experience”
23%of negative reviews mention “Value For Money”
1.0%of orders come back
“cheap, returned”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Battleships Board Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data