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Bath Letters

Fail

Shoppers spend only $40K a year here, so Bath Letters is a Fail.

Flapen Score
44
44 / 100
Ranks 850 of 1,773 Toys & Games niches · on the category median
Market size
£40K/yr54K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
80%top-5 click share · 11 brands · 20 sellers

Flapen Score

Bath Letters against its category

The dotted line is the Toys & Games average. Past it, Bath Letters is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Letters market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Letters 54K times last year and spent an estimated £40K. The top 5 brands take 80% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

8.7% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
8.7%
Market size, estimated
£40Ka year
Peak month
December3.5× the quietest month
Top search term
bath letters and numbers16K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £4.51 to £16.40. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,250 to 1,500 of them. At £8.67 that is £11K to £13K a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£4.51–£16.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,250–1,500
Revenue per listing a year
£11K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 38.5% of listings are out of stock. The average listing ranks #340 within Baby & Toddler Toys. It carries 435 reviews at 3.83 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
38.5%
Average rank
#340in Baby & Toddler Toys
Average rating
3.83 starsAmazon United Kingdom average 4.36 stars
Average reviews
435per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bath Letters products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 rising

Sellers

20

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

16%

  • Munchkin44%
  • TZMFHD11%
  • Jaques of London10%
  • CYMYGS9%
  • SGETHCH6%
  • THE TWIDDLERS5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Bath Letters search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Bath Letters search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath letters and numbers16K/yr
  • bath letters16K/yr
  • foam bath letters7K/yr
  • foam letters bath5K/yr
  • bath alphabet letters and numbers5K/yr
  • alphabet bath letters4K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Letters

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength25%−0.07

Very flimsy and cheap looking unfortunately, didnt come with presentation box and it got sent back as it was meant to be a gift, was disappointed with purchase

Shape/Style13%−0.03

Serif font not 'basic letter/number shapes' so not the best for beginners

Durability13%−0.03

bag broke on first use

Quality-Overall13%+1.81

Poor quality

the quality are so poor

Adhesion/Stickiness13%−0.03

Suckers are not sticky at all

Love

Quality-Overall29%+1.81

The quality is brilliant

Good product

Product was great

Water Resistance14%+1.07

Great for water trays

Size-Overall7%+0.50

They're a nice size for little hands

Value For Money7%−0.03

Low price,

Developmental Needs7%+0.50

Perfect for a toddler

Return

0.2% Return rate 18% Fixable by listing

Thin18%▁▁▁▁█▁
Size-Overall18%▁▁▁█▂▁
Magnetic Strength/Adsorption12%▁▁▁▁█▁
Quality-Overall12%▁▁▁▁▁█

Poor quality

the quality are so poor

Adhesion/Stickiness12%▁▁▁▁▁█

Suckers are not sticky at all

FAQ

Common Bath Letters questions

Answered from the same tracked data.