Bath Crayons
FailPrices span $2.72–$13.22, mostly outside the sweet spot, so Bath Crayons is a Fail.
- Flapen Score
- 42 / 100Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 4442
- Market size
- £107K/yr126K searches / yr
- 90-day growth
- -24.3%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 19 sellers
Flapen Score
Bath Crayons against its category
The dotted line is the Toys & Games average. Past it, Bath Crayons is stronger. Inside it, weaker.
Market
The Bath Crayons market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Crayons 126K times last year and spent an estimated £107K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 13.1% of those searches ended in a purchase.
Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.
- Searches, last 12 months
- 126K
- Growth, 90 days vs prior 90
- -24.3%
- Conversion, latest week
- 13.1%
- Market size, estimated
- £107Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- bath crayons76K searches a year
02 · Price
A sale here is worth £6.43.
Listings sell for £6.43 on average, from £2.72 to £13.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £6.43 that is £10K to £13K a year per listing.
- Average price
- £6.43under the $15 to $100 sweet spot
- Price range
- £2.72–£13.22
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £10K–£13K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #94 within Arts & Crafts. It carries 3,029 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 92%
- Out of stock, average day
- 1.5%
- Average rank
- #94in Arts & Crafts
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,029per listing
- Listings tracked
- 12
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Bath Crayons products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Munchkin 12 Pack ColourMix Lab Baby STEM Bath Toy | Educational Toddler Toy
- Price
- £3.83
- Rating
- 4.4/5
- Reviews
- 13,332
- Age
- 12y ago

kidoola Baby Bath Crayons 6 Pack of Washable Non-Toxic Crayon Pens for Bathtime Fun Easy to Clean Vibrant Colors Perfect for Toddlers Ages 3+
- Price
- £3.71
- Rating
- 4.1/5
- Reviews
- 424
- Age
- 4y ago

Little Brian - Bath Paint Sticks 6 Pack Bath Crayons Kids Paint Pens Twist Up & Down Mess-Free Painting Easy-to-Use Easy Clean Up
- Price
- £4.17
- Rating
- 4.5/5
- Reviews
- 3,323
- Age
- 5y ago

Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 2,638
- Age
- 2y ago

Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 3,323
- Age
- 1y ago
Trending
estimated 90-day click momentum
Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
- Price
- £9.90
- Rating
- 4.5/5
- Reviews
- 2,638
- Age
- 2y ago

Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
- Price
- £9.62
- Rating
- 4.5/5
- Reviews
- 5,260
- Age
- 2y ago

Aomig Bath Crayons 6 Colors Bathtub Toys for Painting in Bathtub Bath Toys for Kids Washable Paint Easy Clean Markers Entertain Kids
- Price
- £2.72
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

ZIMPLI 10 x Large Baff Paint Sticks Bath Crayons Pens for Kids Vibrant Colours Mess-Free Easy Clean Fast Dry Action Non-Toxic
- Price
- £6.28
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 10mo ago

Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 3,323
- Age
- 1y ago
Newest
by launch date
ZIMPLI 10 x Large Baff Paint Sticks Bath Crayons Pens for Kids Vibrant Colours Mess-Free Easy Clean Fast Dry Action Non-Toxic
- Price
- £6.28
- Rating
- 4.3/5
- Reviews
- 110
- Age
- 10mo ago

Paint Pop Bath Sticks - Kids Washable Tub Wall Crayon Set
- Price
- £7.70
- Rating
- 4.2/5
- Reviews
- 40
- Age
- 1y ago

Aomig Bath Crayons 6 Colors Bathtub Toys for Painting in Bathtub Bath Toys for Kids Washable Paint Easy Clean Markers Entertain Kids
- Price
- £2.72
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 1y ago

Aomig Non Toxic Bath Crayons Crayon for Kids Easy Clean Colored Pencils Washable Shower Toy
- Price
- £3.63
- Rating
- 4.0/5
- Reviews
- 60
- Age
- 1y ago

Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 3,323
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 rising
Sellers
19
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
7%
- Little Brian22%
- Munchkin20%
- kidoola17%
- Tub Works15%
- ZIMPLI12%
- Paint Pop8%
- Open — no brand owns it (2 brands, 7%)
Demand
Bath Crayons search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Bath Crayons search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- bath crayons76K/yr
- bath crayons for 2 year old14K/yr
- bath pens12K/yr
- bath paints for kids8K/yr
- bath pens for kids washable7K/yr
- bath crayons for 3 year old4K/yr
- bath crayons for 5 year olds6K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Crayons
We read the reviews and the return reasons for every product selling here.
“They break almost instantly”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Crayons questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









