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Bath Crayons

prices mostly outside the sweet spot ($2.72–$13.22) — Bath Crayons doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 26Growth 13Conversion 96Competition 24Returns 99Price range 0Avg price 18Brand share 33Review moat 35Quality gap 77
This niche Category average

Is Bath Crayons profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bath Crayons is a £107K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.

Bath Crayons: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.3% over the last 90 days and 13.1% of searches end in a purchase.

£107K

revenue / yr

Units sold / yr20K
Search volume / yr-24.3%126K
Conversion rate13.1%
Avg price£6.43

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers8 · 19
Top-5 product click share72%
Open market15%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 12 products

Sponsored placement75%
New entrants (1y)1· 1 succeeded
Avg rating4.3★
Avg reviews3,029

Top Bath Crayons products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Little Brian22%
  • Munchkin20%
  • kidoola17%
  • Tub Works15%
  • ZIMPLI12%
  • Paint Pop8%
  • Open — no brand owns it (2 brands, 7%)

Bath Crayons demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR13.1%Products12Brands8Top 5 Brands85%OOS Rate1.5%Rating4.3★Reviews3,029Avg BSR#94
8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Top Bath Crayons search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bath crayons76K/yr
  • bath crayons for 2 year old14K/yr
  • bath pens12K/yr
  • bath paints for kids8K/yr
  • bath pens for kids washable7K/yr
  • bath crayons for 3 year old4K/yr
  • bath crayons for 5 year olds6K/yr

What reviews say buyers love and hate about Bath Crayons

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Color21%

The colours are really bright

Fun/Entertainment Experience19%

Hours of fun

Quality-Overall9%

Not too bad, cheap

Ease Of Use8%

Easy to use

Value For Money7%

Great value for money

What buyers complain about

79% of reviews
Durability16%

They break almost instantly

Color16%

The Yellow crayon is a bit faint

Ease Of Cleaning11%

definitely doesnt wash out easily

Quality-Overall10%

Not good quality

Ease Of Use6%

Hard to push out

Bath Crayons return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

8%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Durability
13%
2Functionality-Overall
13%
3Ease Of Cleaning
11%
4Product Condition
9%
5Age Suitability
9%

Common Bath Crayons questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bath Crayons 42/100 on Amazon United Kingdom — Skip it. The niche generates £107K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -24.3% over the last 90 days.
Search demand for Bath Crayons on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 5.1× the quietest.