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Bath Crayons

Fail

Prices span $2.72–$13.22, mostly outside the sweet spot, so Bath Crayons is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£107K/yr126K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
72%top-5 click share · 8 brands · 19 sellers

Flapen Score

Bath Crayons against its category

The dotted line is the Toys & Games average. Past it, Bath Crayons is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Crayons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Crayons 126K times last year and spent an estimated £107K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 13.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
13.1%
Market size, estimated
£107Ka year
Peak month
December5.1× the quietest month
Top search term
bath crayons76K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £2.72 to £13.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £6.43 that is £10K to £13K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£2.72–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #94 within Arts & Crafts. It carries 3,029 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#94in Arts & Crafts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,029per listing
Listings tracked
12

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bath Crayons products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

72%

Top 20: 100%

Open market

7%

  • Little Brian22%
  • Munchkin20%
  • kidoola17%
  • Tub Works15%
  • ZIMPLI12%
  • Paint Pop8%
  • Open — no brand owns it (2 brands, 7%)

Demand

Bath Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Bath Crayons search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bath crayons76K/yr
  • bath crayons for 2 year old14K/yr
  • bath pens12K/yr
  • bath paints for kids8K/yr
  • bath pens for kids washable7K/yr
  • bath crayons for 3 year old4K/yr
  • bath crayons for 5 year olds6K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Crayons

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Color”
16%of negative reviews mention “Durability”
0.2%of orders come back
“They break almost instantly”
A buyer, on “Durability”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Bath Crayons questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data