Skip to content

Bath Crayons

Fail

Prices span $2.72–$13.22, mostly outside the sweet spot, so Bath Crayons is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£107K/yr126K searches / yr
90-day growth
-24.3%search demand this quarter
Competition
72%top-5 click share · 8 brands · 19 sellers

Flapen Score

Bath Crayons against its category

The dotted line is the Toys & Games average. Past it, Bath Crayons is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Crayons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Crayons 126K times last year and spent an estimated £107K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

13.1% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.1% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £107K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-24.3%
Conversion, latest week
13.1%
Market size, estimated
£107Ka year
Peak month
December5.1× the quietest month
Top search term
bath crayons76K searches a year

02 · Price

A sale here is worth £6.43.

Listings sell for £6.43 on average, from £2.72 to £13.22. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £6.43 that is £10K to £13K a year per listing.

Average price
£6.43under the $15 to $100 sweet spot
Price range
£2.72–£13.22
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #94 within Arts & Crafts. It carries 3,029 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
1.5%
Average rank
#94in Arts & Crafts
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,029per listing
Listings tracked
12

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
45 months

Products

Top Bath Crayons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£43K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

19

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

7%

  • Little Brian22%
  • Munchkin20%
  • kidoola17%
  • Tub Works15%
  • ZIMPLI12%
  • Paint Pop8%
  • Open — no brand owns it (2 brands, 7%)

Demand

Bath Crayons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Bath Crayons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath crayons76K/yr
  • bath crayons for 2 year old14K/yr
  • bath pens12K/yr
  • bath paints for kids8K/yr
  • bath pens for kids washable7K/yr
  • bath crayons for 3 year old4K/yr
  • bath crayons for 5 year olds6K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Crayons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability16%−0.23

They break almost instantly

Break immediately

These fall apart when using them

Color16%+0.20

The Yellow crayon is a bit faint

Crayon bit can fall out, and purple and green colour can stain

Colours arent great

Ease Of Cleaning11%−0.03

definitely doesnt wash out easily

difficult to clean off the bath surface unless you immediately clean it

Daughter loves them just needs a bit of effort to scrub of the bath

Quality-Overall10%−0.07

Not good quality

Rubbish

Absolute rubbish

Ease Of Use6%−0.06

Hard to push out

effort to remove it

Love

Color21%+0.20

The colours are really bright

great colours

colours are vibrant

Fun/Entertainment Experience19%+1.44

Hours of fun

Makes bath time fun and exciting

Lots of fun for all ages

Quality-Overall9%−0.07

Not too bad, cheap

the quality of the crayon is good

The quality looks good

Ease Of Use8%−0.06

Easy to use

easy to hold for little hands

Easy to use for ages 2+

Value For Money7%+1.05

Great value for money

GREAT ITEM AND PRICE

reasonable price

Return

0.2% Return rate 8% Fixable by listing

Durability13%▁█▁█▁▁

They break almost instantly

Break immediately

These fall apart when using them

Functionality-Overall13%▁▁█▁▅▁

Don't work

Ease Of Cleaning11%▁▁▁▁█▁

definitely doesnt wash out easily

difficult to clean off the bath surface unless you immediately clean it

Daughter loves them just needs a bit of effort to scrub of the bath

Product Condition9%▁▁█▁▁█
Age Suitability9%▁▁▁█▄▁

FAQ

Common Bath Crayons questions

Answered from the same tracked data.