bath crayons
Skip itPrices mostly outside the sweet spot ($2.72–$13.22) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible13.1%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Okay3,029.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Market size
Okay£107K£107K/yr · 126K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£6.43avg listing price — sweet spot $15–$100
Growth
Bad-24.3%90-day search growth — must beat 0% to launch
Price range
Bad£2.72–£13.22cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bath crayons is a £107K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bath crayons market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £96K–£129K
- units × avg price
- Conversion rate
- 13.1%
- Avg BSR
- #94
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 1.5%
- Avg brand age
- 45 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
8 rising
Sellers
19
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
7%
- Little Brian22%
- Munchkin20%
- kidoola17%
- Tub Works15%
- ZIMPLI12%
- Paint Pop8%
- Open — no brand owns it (2 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 5.1×
Top bath crayons search terms
- bath crayons76K/yr
- bath crayons for 2 year old14K/yr
- bath pens12K/yr
- bath paints for kids8K/yr
- bath pens for kids washable7K/yr
- bath crayons for 3 year old4K/yr
- bath crayons for 5 year olds6K/yr
Top bath crayons products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Munchkin 12 Pack ColourMix Lab Baby STEM Bath Toy | Educational Toddler Toy
Munchkin£3.834.4★13,332 rev
kidoola Baby Bath Crayons 6 Pack of Washable Non-Toxic Crayon Pens for Bathtime Fun Easy to Clean Vibrant Colors Perfect for Toddlers Ages 3+
kidoola£3.714.1★424 rev
Little Brian - Bath Paint Sticks 6 Pack Bath Crayons Kids Paint Pens Twist Up & Down Mess-Free Painting Easy-to-Use Easy Clean Up
Little Brian£4.174.5★3,323 rev
Tub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
Tub Works£9.904.5★2,638 rev
Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
Little Brian£8.324.5★3,323 rev
Newest
by launch date
ZIMPLI 10 x Large Baff Paint Sticks Bath Crayons Pens for Kids Vibrant Colours Mess-Free Easy Clean Fast Dry Action Non-Toxic
ZIMPLI£6.28110 rev
Paint Pop Bath Sticks - Kids Washable Tub Wall Crayon Set
Paint Pop£7.7040 rev
Aomig Bath Crayons 6 Colors Bathtub Toys for Painting in Bathtub Bath Toys for Kids Washable Paint Easy Clean Markers Entertain Kids
Aomig£2.7231 rev
Aomig Non Toxic Bath Crayons Crayon for Kids Easy Clean Colored Pencils Washable Shower Toy
Aomig£3.6360 rev
Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
Little Brian£8.323,323 rev
Trending
90-day click momentumTub Works Smooth Bath Crayons Bath Toy 12 Pack | Nontoxic Washable Bath Crayons for Toddlers & Kids | Unique Formula Draws Smoothly & Vividly on Wet & Dry Tub Walls | Hexagon Grip Bathtub Crayons
Tub Works£9.904.5★
Tub Works Bath Color Fizzies 150 Count | Nontoxic & Fragrance-Free | Fizzy Bath Color Tablets for Kids | Create Colorful Water | Water Tablets in 7 Colors for Variety | Bath Bombs for Kids Bathtub
Tub Works£9.624.5★
Aomig Bath Crayons 6 Colors Bathtub Toys for Painting in Bathtub Bath Toys for Kids Washable Paint Easy Clean Markers Entertain Kids
Aomig£2.724.0★
ZIMPLI 10 x Large Baff Paint Sticks Bath Crayons Pens for Kids Vibrant Colours Mess-Free Easy Clean Fast Dry Action Non-Toxic
ZIMPLI£6.284.3★
Little Brian Bath Paint Sticks For Kids - 12 Pack Assorted Colours - Bath Crayons Mess-Free Easy Clean Up Fast Drying Action Vibrant Colours Multi-Surface Twist & Paint
Little Brian£8.324.5★
What buyers say about bath crayons
What buyers praise and complain about, mined from review topics.What buyers love
“The colours are really bright”
“Hours of fun”
“Not too bad, cheap”
“Easy to use”
“Great value for money”
“Cleanup is easy”
“Easy to wash off no staining”
“a good size”
“they leave a right mess”
“Just what we wanted”
What buyers complain about
“They break almost instantly”
“The Yellow crayon is a bit faint”
“definitely doesnt wash out easily”
“Not good quality”
“Hard to push out”
“Theyre expensive”
“Woke up with a rash all over him”
“permanently stained both bathtub”
“As well once they got wet they started to crumble”
“Don't work”
Top return reasons
Common questions
- Is bath crayons profitable to sell on Amazon United Kingdom?
- The niche generates £107K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (42/100).
- How competitive is the bath crayons niche?
- 8 brands and 19 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
- What do buyers complain about in bath crayons?
- Top complaints mined from reviews: Durability, Color, Ease Of Cleaning. The return rate is 0.2%.
- When does demand for bath crayons peak?
- Demand peaks in Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the bath crayons niche?
- Listings span £2.72–£13.22; the average listing price is £6.43 (sweet spot $15–$100). The average incumbent carries 3,029 reviews — the moat a new listing must climb.