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Bath Books

Fail

Prices span $3.84–$9.30, mostly outside the sweet spot, so Bath Books is a Fail.

Flapen Score
34
34 / 100
Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 44
Market size
£48K/yr114K searches / yr
90-day growth
-16.8%search demand this quarter
Competition
96%top-5 click share · 6 brands · 29 sellers

Flapen Score

Bath Books against its category

The dotted line is the Toys & Games average. Past it, Bath Books is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bath Books market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bath Books 114K times last year and spent an estimated £48K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-16.8%
Conversion, latest week
6.2%
Market size, estimated
£48Ka year
Peak month
December3.3× the quietest month
Top search term
bath books31K searches a year

02 · Price

A sale here is worth £6.82.

Listings sell for £6.82 on average, from £3.84 to £9.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £6.82 that is £5K to £7K a year per listing.

Average price
£6.82under the $15 to $100 sweet spot
Price range
£3.84–£9.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #274 within Baby & Toddler Toys. It carries 925 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
83%
Out of stock, average day
10.3%
Average rank
#274in Baby & Toddler Toys
Average rating
4.27 starsAmazon United Kingdom average 4.36 stars
Average reviews
925per listing
Listings tracked
6

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Bath Books products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£22K£29K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

29

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • First Steps52%
  • Widdle Gifts15%
  • YöL11%
  • A to Z9%
  • Karrma Ltd.8%
  • OKOOKO4%

Demand

Bath Books search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Bath Books search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bath books31K/yr
  • bath book29K/yr
  • bath books for babies16K/yr
  • bath books for toddlers11K/yr
  • baby bath book11K/yr
  • baby bath books8K/yr
  • bath books for 1 + year olds4K/yr
  • bath books for 2 year olds4K/yr

Reviews and returns

What reviews say buyers love and hate about Bath Books

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness50%−0.24

EDGES ARE SHARP

Quite sharp on the edges

These are razor sharp

Thickness7%−0.03

look really thin so I returned them

Natural Resource Wastage7%−0.03

Waste of money

Size-Overall7%−0.03

The books were smaller than I thought

Small books

Durability7%−0.03

none of them lasted long

Love

Quality-Overall24%+1.74

great quality to make bath time fun time

Books are very well made

Good quality

Fun/Entertainment Experience20%+1.39

Entertaining, child friendly

great quality to make bath time fun time

Bright & fun to read

Gifting Purpose13%+0.81

Great gift

Great present for 1st birthday

Great gift idea

Color12%−0.03

Colourful

The actual books/pages/colours are lovely

The front cover is pink - which is ok

Value For Money8%+0.11

Great value

Great value for money

Return

0.3% Return rate 44% Fixable by listing

Advertised Vs Actual Product38%▁█▁▁▆▆
Sharpness15%▁▁█▁▄▃

EDGES ARE SHARP

Quite sharp on the edges

These are razor sharp

Quality-Overall13%▁▆█▁▂▁
Gifting Purpose8%▁▁▁▁█▁
Print Quality8%▁▁▁▁▁█

FAQ

Common Bath Books questions

Answered from the same tracked data.