Bath Books
FailPrices span $3.84–$9.30, mostly outside the sweet spot, so Bath Books is a Fail.
- Flapen Score
- 34 / 100Ranks 1,428 of 1,773 Toys & Games niches · −10 vs the category median of 4434
- Market size
- £48K/yr114K searches / yr
- 90-day growth
- -16.8%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 29 sellers
Flapen Score
Bath Books against its category
The dotted line is the Toys & Games average. Past it, Bath Books is stronger. Inside it, weaker.
Market
The Bath Books market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Bath Books 114K times last year and spent an estimated £48K. The top 5 brands take 96% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £48K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -16.8%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £48Ka year
- Peak month
- December3.3× the quietest month
- Top search term
- bath books31K searches a year
02 · Price
A sale here is worth £6.82.
Listings sell for £6.82 on average, from £3.84 to £9.30. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £6.82 that is £5K to £7K a year per listing.
- Average price
- £6.82under the $15 to $100 sweet spot
- Price range
- £3.84–£9.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #274 within Baby & Toddler Toys. It carries 925 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 83%
- Out of stock, average day
- 10.3%
- Average rank
- #274in Baby & Toddler Toys
- Average rating
- 4.27 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 925per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Bath Books products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 4,409
- Age
- 9y ago

Baby Bath Books Set of 2 - Plastic Coated Fun Educational Learning Toys for Toddlers & Kids Bath Time Picture Book for Babies (Alphabet/Whos in the Sea 2326)
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago

YöL Pack Of 4 Baby Bath Books Educational Number Letters Stimulating Sensory Interactive Jungle Colours Animals
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

My 1st First Bath Book Baby Toddler Bathtime Play Floating Educational Toy
- Price
- £3.84
- Rating
- 3.9/5
- Reviews
- 86
- Age
- 13y ago

Colour Changing Baby Bath Books for Bath time Fun for Toddlers & Kids | Baby Bath Book Set Plastic Coated & Padded Educational Learning Toys - Set of 2 Books
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 3y ago
Trending
90-day click momentum
Baby Bath Books Set of 2 - Plastic Coated Fun Educational Learning Toys for Toddlers & Kids Bath Time Picture Book for Babies (Alphabet/Whos in the Sea 2326)
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago

Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 4,409
- Age
- 9y ago

My 1st First Bath Book Baby Toddler Bathtime Play Floating Educational Toy
- Price
- £3.84
- Rating
- 3.9/5
- Reviews
- 86
- Age
- 13y ago

Colour Changing Baby Bath Books for Bath time Fun for Toddlers & Kids | Baby Bath Book Set Plastic Coated & Padded Educational Learning Toys - Set of 2 Books
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 3y ago

YöL Pack Of 4 Baby Bath Books Educational Number Letters Stimulating Sensory Interactive Jungle Colours Animals
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago
Newest
by launch date
YöL Pack Of 4 Baby Bath Books Educational Number Letters Stimulating Sensory Interactive Jungle Colours Animals
- Price
- £8.95
- Rating
- 4.3/5
- Reviews
- 29
- Age
- 1y ago

Baby Bath Books Set of 2 - Plastic Coated Fun Educational Learning Toys for Toddlers & Kids Bath Time Picture Book for Babies (Alphabet/Whos in the Sea 2326)
- Price
- £4.93
- Rating
- 4.3/5
- Reviews
- 28
- Age
- 2y ago

OKOOKO 6 Pack Soft Baby Book Bath Book Sennsory Toy Crinkle Baby Bath Toys Black and White High Contrast Washable Nontoxic Educational Learning Toy
- Price
- £9.30
- Rating
- 4.5/5
- Reviews
- 962
- Age
- 3y ago

Colour Changing Baby Bath Books for Bath time Fun for Toddlers & Kids | Baby Bath Book Set Plastic Coated & Padded Educational Learning Toys - Set of 2 Books
- Price
- £7.62
- Rating
- 4.1/5
- Reviews
- 34
- Age
- 3y ago

Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
- Price
- £6.31
- Rating
- 4.5/5
- Reviews
- 4,409
- Age
- 9y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- First Steps52%
- Widdle Gifts15%
- YöL11%
- A to Z9%
- Karrma Ltd.8%
- OKOOKO4%
Demand
Bath Books search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Search terms
Top Bath Books search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- bath books31K/yr
- bath book29K/yr
- bath books for babies16K/yr
- bath books for toddlers11K/yr
- baby bath book11K/yr
- baby bath books8K/yr
- bath books for 1 + year olds4K/yr
- bath books for 2 year olds4K/yr
Reviews and returns
What reviews say buyers love and hate about Bath Books
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
EDGES ARE SHARP
Quite sharp on the edges
These are razor sharp
look really thin so I returned them
Waste of money
The books were smaller than I thought
Small books
none of them lasted long
Love
great quality to make bath time fun time
Books are very well made
Good quality
Entertaining, child friendly
great quality to make bath time fun time
Bright & fun to read
Great gift
Great present for 1st birthday
Great gift idea
Colourful
The actual books/pages/colours are lovely
The front cover is pink - which is ok
Great value
Great value for money
Return
0.3% Return rate 44% Fixable by listing
EDGES ARE SHARP
Quite sharp on the edges
These are razor sharp
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Bath Books questions
Answered from the same tracked data.









