bath books
Skip itPrices mostly outside the sweet spot ($3.84–$9.30) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Good6.2%search→purchase rate — share of searches ending in a sale
Review moat
Good924.67avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.82avg listing price — sweet spot $15–$100
Growth
Bad-16.8%90-day search growth — must beat 0% to launch
Market size
Bad£48K£48K/yr · 114K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Competition
Bad96%top-5 click share — a locked-up shelf
Price range
Bad£3.84–£9.30cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, bath books is a £48K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 34/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bath books market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £41K–£55K
- units × avg price
- Conversion rate
- 6.2%
- Avg BSR
- #274
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 67%
- Out of stock
- 10.3%
- Avg brand age
- 42 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
29
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- First Steps52%
- Widdle Gifts15%
- YöL11%
- A to Z9%
- Karrma Ltd.8%
- OKOOKO4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -16.8% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.3×
Top bath books search terms
- bath books31K/yr
- bath book29K/yr
- bath books for babies16K/yr
- bath books for toddlers11K/yr
- baby bath book11K/yr
- baby bath books8K/yr
- bath books for 1 + year olds4K/yr
- bath books for 2 year olds4K/yr
Top bath books products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 6 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
First Steps£6.314.5★4,409 rev
Baby Bath Books Set of 2 - Plastic Coated Fun Educational Learning Toys for Toddlers & Kids Bath Time Picture Book for Babies (Alphabet/Whos in the Sea 2326)
Widdle Gifts£4.934.3★28 rev
YöL Pack Of 4 Baby Bath Books Educational Number Letters Stimulating Sensory Interactive Jungle Colours Animals
YöL£8.954.3★29 rev
My 1st First Bath Book Baby Toddler Bathtime Play Floating Educational Toy
A to Z£3.843.9★86 rev
Colour Changing Baby Bath Books for Bath time Fun for Toddlers & Kids | Baby Bath Book Set Plastic Coated & Padded Educational Learning Toys - Set of 2 Books
Karrma Ltd.£7.624.1★34 rev
Newest
by launch dateYöL Pack Of 4 Baby Bath Books Educational Number Letters Stimulating Sensory Interactive Jungle Colours Animals
YöL£8.9529 rev
Baby Bath Books Set of 2 - Plastic Coated Fun Educational Learning Toys for Toddlers & Kids Bath Time Picture Book for Babies (Alphabet/Whos in the Sea 2326)
Widdle Gifts£4.9328 rev
OKOOKO 6 Pack Soft Baby Book Bath Book Sennsory Toy Crinkle Baby Bath Toys Black and White High Contrast Washable Nontoxic Educational Learning Toy
OKOOKO£9.30962 rev
Colour Changing Baby Bath Books for Bath time Fun for Toddlers & Kids | Baby Bath Book Set Plastic Coated & Padded Educational Learning Toys - Set of 2 Books
Karrma Ltd.£7.6234 rev
Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
First Steps£6.314,409 rev
Trending
90-day click momentumBaby Bath Books Set of 2 - Plastic Coated Fun Educational Learning Toys for Toddlers & Kids Bath Time Picture Book for Babies (Alphabet/Whos in the Sea 2326)
Widdle Gifts£4.934.3★
Set of 4 Baby Bath Books | First Words ABC Letters & Numbers | Plastic Coated & Padded | Floating Fun Educational Learning Toys for Toddlers & Kids
First Steps£6.314.5★
My 1st First Bath Book Baby Toddler Bathtime Play Floating Educational Toy
A to Z£3.843.9★
Colour Changing Baby Bath Books for Bath time Fun for Toddlers & Kids | Baby Bath Book Set Plastic Coated & Padded Educational Learning Toys - Set of 2 Books
Karrma Ltd.£7.624.1★
YöL Pack Of 4 Baby Bath Books Educational Number Letters Stimulating Sensory Interactive Jungle Colours Animals
YöL£8.954.3★
What buyers say about bath books
What buyers praise and complain about, mined from review topics.What buyers love
“great quality to make bath time fun time”
“Entertaining, child friendly”
“Great gift”
“Colourful”
“Great value”
“Cute little waterproof books”
“Lovely clear picture in side”
“Bright & fun to read”
“Good quality, i washed and the colour stayed the same, definitely recommend”
“Product as described”
What buyers complain about
“EDGES ARE SHARP”
“look really thin so I returned them”
“Waste of money”
“The books were smaller than I thought”
“none of them lasted long”
“But its not worth £3.99 ---- £1.99 would have been more appropriate for what it is”
Top return reasons
Common questions
- Is bath books profitable to sell on Amazon United Kingdom?
- The niche generates £48K/yr across 6 tracked products. 90-day search growth is -16.8%. Flapen's verdict: Skip it (34/100).
- How competitive is the bath books niche?
- 6 brands and 29 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in bath books?
- Top complaints mined from reviews: Sharpness, Thickness, Natural Resource Wastage. The return rate is 0.3%.
- When does demand for bath books peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.3× the quietest.
- What does it cost to enter the bath books niche?
- Listings span £3.84–£9.30; the average listing price is £6.82 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.