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Bat Wings

Fail

Demand is soft, at -88.1% this quarter, so Bat Wings is a Fail.

Flapen Score
39
39 / 100
Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 44
Market size
£27K/yr107K searches / yr
90-day growth
-88.1%search demand this quarter
Competition
56%top-5 click share · 14 brands · 50 sellers

Flapen Score

Bat Wings against its category

The dotted line is the Toys & Games average. Past it, Bat Wings is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bat Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bat Wings 107K times last year and spent an estimated £27K. The top 5 brands take 63% of clicks. Demand peaks in Mar–Oct–Nov. Flapen scores it 39 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -88.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-88.1%
Conversion, latest week
3.1%
Market size, estimated
£27Ka year
Peak month
October53.7× the quietest month
Top search term
bat wings53K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £4.99 to £16.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.21 that is £821 to £2K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£4.99–£16.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£821–£2K
Returns
3.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #672 within Dress-Up Accessories. It carries 311 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
90%
Out of stock, average day
5.8%
Average rank
#672in Dress-Up Accessories
Average rating
4.00 starsAmazon United Kingdom average 4.36 stars
Average reviews
311per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Bat Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

50

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

28%

  • dinghaole15%
  • KORURACLUB13%
  • SDXCJY12%
  • Smiffys12%
  • HENBRANDT11%
  • Wicked Costumes9%

Demand

Bat Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 53.7×

Search terms

Top Bat Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bat wings53K/yr
  • bat wings adult20K/yr
  • bat wings for kids19K/yr
  • bat wings costume4K/yr
  • kids bat wings6K/yr
  • adult bat wings5K/yr

Reviews and returns

What reviews say buyers love and hate about Bat Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Value For Money58%

Not super expensive

Great value

Shape/Style13%

Holds its shape

Size-Overall13%

great size for my 3 year old

Durability8%

The lasted the whole day

Quality-Overall8%

So must be good quality

Return

3.7% Return rate 70% Fixable by listing

Size-Overall66%█▆▅▅▇▅
Quality-Overall7%▁▆▄▁█▆
Strap/String Quality4%▁▅▁█▁▁
Accuracy-Overall4%▁▁█▁▁▁
Strength4%▁▁▅▁▁█

FAQ

Common Bat Wings questions

Answered from the same tracked data.