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Bat Wings

soft demand (-88.1% this quarter) — Bat Wings doesn't clear our bar today.

Flapen Score

39
Skip it
Market size 7Growth 0Conversion 38Competition 48Returns 41Price range 14Avg price 23Brand share 70Review moat 84Quality gap 95
This niche Category average

Is Bat Wings profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bat Wings is a £27K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 39/100.

Bat Wings: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -88.1% over the last 90 days and 3.1% of searches end in a purchase.

£27K

revenue / yr

Units sold / yr5K
Search volume / yr-88.1%107K
Conversion rate3.1%
Avg price£8.21

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers14 · 50
Top-5 product click share56%
Open market37%
Avg brand age39 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement65%
New entrants (1y)5· 0 succeeded
Avg rating4.0★
Avg reviews311

Top Bat Wings products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

14 rising

Sellers

50

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

28%

  • dinghaole15%
  • KORURACLUB13%
  • SDXCJY12%
  • Smiffys12%
  • HENBRANDT11%
  • Wicked Costumes9%

Bat Wings demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume107KCVR3.1%Products20Brands14Top 5 Brands63%OOS Rate5.8%Rating4.0★Reviews311Avg BSR#672
20K15KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 53.7×

Top Bat Wings search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bat wings53K/yr
  • bat wings adult20K/yr
  • bat wings for kids19K/yr
  • bat wings costume4K/yr
  • kids bat wings6K/yr
  • adult bat wings5K/yr

What reviews say buyers love and hate about Bat Wings

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money58%

Not super expensive

Shape/Style13%

Holds its shape

Size-Overall13%

great size for my 3 year old

Durability8%

The lasted the whole day

Quality-Overall8%

So must be good quality

Bat Wings return rate & reasons

Why buyers send it back, as a share of all return requests.

3.7%

Return rate

70%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
66%
2Quality-Overall
7%
3Strap/String Quality
4%
4Accuracy-Overall
4%
5Strength
4%

Common Bat Wings questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bat Wings 39/100 on Amazon United Kingdom — Skip it. The niche generates £27K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -88.1% over the last 90 days.
Search demand for Bat Wings on Amazon United Kingdom peaks in Mar–Oct–Nov, where the busiest month runs 53.7× the quietest.