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39

bat wings

Skip it

Soft demand (-88.1% this quarter) — this niche doesn't clear our bar today.

Market size 7Growth 0Conversion 38Competition 48Returns 41Price range 14Avg price 23Brand share 70Review moat 84Quality gap 95

Quality gap

Incredible4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great311

avg incumbent reviews — the moat a new listing must climb

Brand share

Good63%

top-5 brand share — brands hold most of the demand

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Returns

Okay3.7%

return rate — above 5% kills the launch gate

Conversion

Okay3.1%

search→purchase rate — share of searches ending in a sale

Avg price

Bad£8.21

avg listing price — sweet spot $15–$100

Price range

Bad£4.99–£16.59

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad£27K

£27K/yr · 107K searches

Growth

Bad-88.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, bat wings is a £27K/yr Amazon United Kingdom market (107K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 39/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bat wings market data

Units sold / yr
4K–5K
avg 100–250/product
Revenue / yr
£33K–£41K
units × avg price
Conversion rate
3.1%
Avg BSR
#672
Page quality
0%
Prime
90%
Sponsored
65%
Out of stock
5.8%
Avg brand age
39 months
Avg seller age
209 days

Competition & brand share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 rising

Sellers

50

Top-5 brand share

63%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

28%

  • dinghaole15%
  • KORURACLUB13%
  • SDXCJY12%
  • Smiffys12%
  • HENBRANDT11%
  • Wicked Costumes9%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — -88.1% search growth over the last 90 days.
20K15KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Mar, Oct, Nov · busiest ÷ quietest = 53.7×

Top bat wings search terms

  • bat wings53K/yr
  • bat wings adult20K/yr
  • bat wings for kids19K/yr
  • bat wings costume4K/yr
  • kids bat wings6K/yr
  • adult bat wings5K/yr
All search terms

Top bat wings products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1K8%£2K12%£3K16%£4K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 20 tracked products in this niche — three views at once, no toggling.

What buyers say about bat wings

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money58%

“Not super expensive”

Shape/Style13%

“Holds its shape”

Size-Overall13%

“great size for my 3 year old”

Durability8%

“The lasted the whole day”

Quality-Overall8%

“So must be good quality”

Top return reasons

Size-Overall66%
Quality-Overall7%
Strap/String Quality4%
Accuracy-Overall4%
Strength4%
Value For Money4%
Material Quality4%
Thin2%
Adhesion/Stickiness2%
Neck Fit2%

Common questions

Is bat wings profitable to sell on Amazon United Kingdom?
The niche generates £27K/yr across 20 tracked products. 0 of 5 products launched in the last 360 days are still selling. 90-day search growth is -88.1%. Flapen's verdict: Skip it (39/100).
How competitive is the bat wings niche?
14 brands and 50 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 63% of demand.
When does demand for bat wings peak?
Demand peaks in Mar–Oct–Nov; the busiest month runs 53.7× the quietest.
What does it cost to enter the bat wings niche?
Listings span £4.99–£16.59; the average listing price is £8.21 (sweet spot $15–$100). The average incumbent carries 311 reviews — the moat a new listing must climb.