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Bat Costume for Kids

Fail

Demand is soft, at -56.6% this quarter, so Bat Costume for Kids is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£11K/yr152K searches / yr
90-day growth
-56.6%search demand this quarter
Competition
68%top-5 click share · 12 brands · 67 sellers

Flapen Score

Bat Costume for Kids against its category

The dotted line is the Toys & Games average. Past it, Bat Costume for Kids is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bat Costume for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bat Costume for Kids 152K times last year and spent an estimated £11K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-56.6%
Conversion, latest week
0.8%
Market size, estimated
£11Ka year
Peak month
October213.8× the quietest month
Top search term
bat costume38K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £4.99 to £24.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£4.99–£24.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,819 within Dress-Up Accessories. It carries 447 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
21.1%
Average rank
#1,819in Dress-Up Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bat Costume for Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

67

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

12%

  • ADKBO26%
  • DiULi25%
  • Smiffys22%
  • HENBRANDT7%
  • SDXCJY4%
  • RMMD3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Bat Costume for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 213.8×

Search terms

Top Bat Costume for Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bat costume38K/yr
  • bat costume for kids56K/yr
  • kids bat costume13K/yr
  • bat costume kids8K/yr
  • bat halloween costume6K/yr
  • girls bat costume8K/yr
  • halloween bat costume4K/yr
  • boys bat costume4K/yr
  • toddler bat costume6K/yr
  • bat halloween costume kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Bat Costume for Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Material Quality33%−0.75

Cheap material and looks awful on my child, he wont wear it waste of money

Size-Overall33%+1.49

Bit bigger

Just comes a bit bigger

Thickness17%+0.30

Thin felt material

Love

Value For Money39%+1.83

Not super expensive

Great value

Size-Overall17%+1.49

size about right

great size for my 3 year old

Durability11%+0.41

doesn't break easily

The lasted the whole day

Shape/Style8%+0.30

Holds its shape

Soft Feel6%

I love bats and this is amazing its super soft and comfortable

Return

4.4% Return rate 77% Fixable by listing

Size-Overall77%█▇▇▅█▅

Bit bigger

Just comes a bit bigger

Strap/String Quality7%▁▅▁█▁▁
Quality-Overall5%▁▁▁▁▁█
Material Quality4%▁▁▁█▁▁

Cheap material and looks awful on my child, he wont wear it waste of money

Stitch/Finish/Polish4%▁▁█▁▁▁

FAQ

Common Bat Costume for Kids questions

Answered from the same tracked data.