bat costume for kids
Skip itSoft demand (-56.6% this quarter) — this niche doesn't clear our bar today.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great447avg incumbent reviews — the moat a new listing must climb
Price range
Okay£4.99–£24.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.50avg listing price — sweet spot $15–$100
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Market size
Bad£11K£11K/yr · 152K searches
Growth
Bad-56.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, bat costume for kids is a £11K/yr Amazon United Kingdom market (152K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bat costume for kids market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £24K–£29K
- units × avg price
- Conversion rate
- 0.8%
- Avg BSR
- #1,819
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 53%
- Out of stock
- 21.1%
- Avg brand age
- 36 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
67
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
12%
- ADKBO26%
- DiULi25%
- Smiffys22%
- HENBRANDT7%
- SDXCJY4%
- RMMD3%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 92 weeks — -56.6% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 213.8×
Top bat costume for kids search terms
- bat costume38K/yr
- bat costume for kids56K/yr
- kids bat costume13K/yr
- bat costume kids8K/yr
- bat halloween costume6K/yr
- girls bat costume8K/yr
- halloween bat costume4K/yr
- boys bat costume4K/yr
- toddler bat costume6K/yr
- bat halloween costume kids9K/yr
Top bat costume for kids products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size
ADKBO£14.734.6★109 rev
DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM
DiULi£5.454.0★48 rev
Smiffys Bat Cape Black Halloween Child Fancy Dress Halloween Dress Up Accessories
Smiffys£8.004.4★536 rev
Henbrandt Adult Bat Cape - Black Vampire Wings Fancy Dress
HENBRANDT£5.154.0★724 rev
Smiffys Kids Vampire Bat Wings Black Halloween Child Fancy Dress Child Dress Up Accessories
Smiffys£4.994.4★3,127 rev
Newest
by launch date
Pnoyws Bat Costume for Kids with Black Wings Tutu Skirt Headband Wand Bat Fancy Dress Up for Girls Halloween Party Cosplay World Book Day Costume
Pnoyws£6.390 rev
SDXCJY Kids Halloween Bat Cape Wing Black Bat Wings with Adjustable Strap Devil Wings Accessories for Vampire Costume Kids & Cosplay Parties(48 * 20cm) (black)
SDXCJY£5.309 rev
DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM
DiULi£5.4548 rev
DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 140 CM
DiULi£5.4348 rev
DiULi Bat Costume Set Bat Girl Costume Childrens Halloween Spider Costumes with Hair Hoop Tutu Skirt Wings Wand for Fancy Dress Halloween Carnival Costumes Cosplay Party Black
DiULi£7.1115 rev
Trending
90-day click momentumPnoyws Bat Costume for Kids with Black Wings Tutu Skirt Headband Wand Bat Fancy Dress Up for Girls Halloween Party Cosplay World Book Day Costume
Pnoyws£6.390.0★
Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size
ADKBO£14.734.6★
DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM
DiULi£5.454.0★
SDXCJY Kids Halloween Bat Cape Wing Black Bat Wings with Adjustable Strap Devil Wings Accessories for Vampire Costume Kids & Cosplay Parties(48 * 20cm) (black)
SDXCJY£5.303.6★
FIESTAS GUIRCA Flying Bat Jumpsuit Fancy Dress Costume Halloween Children 7-9- Years
FIESTAS GUIRCA£15.964.4★
What buyers say about bat costume for kids
What buyers praise and complain about, mined from review topics.What buyers love
“Not super expensive”
“size about right”
“doesn't break easily”
“Holds its shape”
“I love bats and this is amazing its super soft and comfortable”
“So must be good quality”
“The pockets can hald really well”
What buyers complain about
“Cheap material and looks awful on my child, he wont wear it waste of money”
“Bit bigger”
“Thin felt material”
Top return reasons
Common questions
- Is bat costume for kids profitable to sell on Amazon United Kingdom?
- The niche generates £11K/yr across 17 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -56.6%. Flapen's verdict: Skip it (29/100).
- How competitive is the bat costume for kids niche?
- 12 brands and 67 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in bat costume for kids?
- Top complaints mined from reviews: Material Quality, Size-Overall, Thickness. The return rate is 4.4%.
- When does demand for bat costume for kids peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 213.8× the quietest.
- What does it cost to enter the bat costume for kids niche?
- Listings span £4.99–£24.36; the average listing price is £9.50 (sweet spot $15–$100). The average incumbent carries 447 reviews — the moat a new listing must climb.