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Bat Costume for Kids

Fail

Demand is soft, at -56.6% this quarter, so Bat Costume for Kids is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£11K/yr152K searches / yr
90-day growth
-56.6%search demand this quarter
Competition
68%top-5 click share · 12 brands · 67 sellers

Flapen Score

Bat Costume for Kids against its category

The dotted line is the Toys & Games average. Past it, Bat Costume for Kids is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bat Costume for Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bat Costume for Kids 152K times last year and spent an estimated £11K. The top 5 brands take 84% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £11K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
-56.6%
Conversion, latest week
0.8%
Market size, estimated
£11Ka year
Peak month
October213.8× the quietest month
Top search term
bat costume38K searches a year

02 · Price

A sale here is worth £9.50.

Listings sell for £9.50 on average, from £4.99 to £24.36. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £9.50 that is £0 to £950 a year per listing.

Average price
£9.50under the $15 to $100 sweet spot
Price range
£4.99–£24.36
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£950
Returns
4.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

53% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,819 within Dress-Up Accessories. It carries 447 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
53%
Prime listings
94%
Out of stock, average day
21.1%
Average rank
#1,819in Dress-Up Accessories
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
447per listing
Listings tracked
17

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Bat Costume for Kids products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

12 rising

Sellers

67

Est. top-5 brand share

84%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

12%

  • ADKBO26%
  • DiULi25%
  • Smiffys22%
  • HENBRANDT7%
  • SDXCJY4%
  • RMMD3%
  • Open — no brand owns it (6 brands, 12%)

Demand

Bat Costume for Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 213.8×

Search terms

Top Bat Costume for Kids search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • bat costume38K/yr
  • bat costume for kids56K/yr
  • kids bat costume13K/yr
  • bat costume kids8K/yr
  • bat halloween costume6K/yr
  • girls bat costume8K/yr
  • halloween bat costume4K/yr
  • boys bat costume4K/yr
  • toddler bat costume6K/yr
  • bat halloween costume kids9K/yr

Reviews and returns

What reviews say buyers love and hate about Bat Costume for Kids

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Value For Money”
33%of negative reviews mention “Material Quality”
4.4%of orders come back
“Cheap material and looks awful on my child, he wont wear it waste of money”
A buyer, on “Material Quality”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Bat Costume for Kids questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data