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Bat Costume

a small market ($13K/yr) — Bat Costume doesn't clear our bar today.

Flapen Score

29
Skip it
Market size 3Growth 12Conversion 15Competition 11Returns 24Price range 49Avg price 54Brand share 31Review moat 76Quality gap 87
This niche Category average

Is Bat Costume profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Bat Costume is a £13K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.

Bat Costume: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -26.3% over the last 90 days and 1.2% of searches end in a purchase.

£13K

revenue / yr

Units sold / yr2K
Search volume / yr-26.3%91K
Conversion rate1.2%
Avg price£12.46

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers9 · 58
Top-5 product click share87%
Open market13%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 9 products

Sponsored placement44%
New entrants (1y)2· 0 succeeded
Avg rating4.1★
Avg reviews476

Top Bat Costume products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

£0£2K£4K£6K£8K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

58

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

8%

  • ADKBO52%
  • HENBRANDT16%
  • Smiffys7%
  • DiULi6%
  • Veroda5%
  • Ueyben5%
  • Open — no brand owns it (3 brands, 8%)

Bat Costume demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR1.2%Products9Brands9Top 5 Brands87%OOS Rate13.7%Rating4.1★Reviews476Avg BSR#1,477
25K15KSpike '25Prime Day '25Spike '26Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 138.0×

Top Bat Costume search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • bat costume38K/yr
  • bat costume adult14K/yr
  • bat costume women15K/yr
  • bat cape6K/yr
  • bat halloween costume6K/yr
  • adult bat costume6K/yr
  • womens bat costume7K/yr

What reviews say buyers love and hate about Bat Costume

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Value For Money50%

Great value

Durability17%

doesn't break easily

Pockets/Compartments17%

The pockets can hald really well

Soft Feel17%

I love bats and this is amazing its super soft and comfortable

Bat Costume return rate & reasons

Why buyers send it back, as a share of all return requests.

5.3%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
68%
2Quality-Overall
23%
3Neck Fit
9%

Common Bat Costume questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Bat Costume 29/100 on Amazon United Kingdom — Skip it. The niche generates £13K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -26.3% over the last 90 days.
Search demand for Bat Costume on Amazon United Kingdom peaks in Sep–Oct–Nov, where the busiest month runs 138.0× the quietest.