Is bat costume profitable to sell on Amazon United Kingdom?

The niche generates £13K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (29/100).

How competitive is the bat costume niche?

9 brands and 58 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.

When does demand for bat costume peak?

Demand peaks in Sep–Oct–Nov; the busiest month runs 138.0× the quietest.

What does it cost to enter the bat costume niche?

Listings span £5.15–£24.36; the average listing price is £12.46 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.

bat costume

Skip it

A small market ($13K/yr) — this niche doesn't clear our bar today.

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great475.89

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£12.46

avg listing price — sweet spot $15–$100

Price range

Okay£5.15–£24.36

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Returns

Bad5.3%

return rate — above 5% kills the launch gate

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-26.3%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Market size

Bad£13K

£13K/yr · 91K searches

Signals Low Review Barrier High Returns

According to Flapen's Amazon United Kingdom niche tracking, bat costume is a £13K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 29/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

bat costume market data

Units sold / yr: 2K–2K; avg 0–100/product
Revenue / yr: £19K–£25K; units × avg price
Conversion rate: 1.2%
Avg BSR: #1,477
Page quality: 0%
Prime: 89%
Sponsored: 44%
Out of stock: 13.7%
Avg brand age: 38 months
Avg seller age: 203 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

ADKBO52%
HENBRANDT16%
Smiffys7%
DiULi6%
Veroda5%
Ueyben5%
Open — no brand owns it (3 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 82 weeks — -26.3% search growth over the last 90 days.

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 138.0×

Open Trend

Top bat costume search terms

bat costume38K/yr -26.7%1.5% conv.
bat costume adult14K/yr -51.8%2.0% conv.
bat costume women15K/yr +32.4%1.3% conv.
bat cape6K/yr -30.2%2.7% conv.
bat halloween costume6K/yr +70.2%0.0% conv.
adult bat costume6K/yr -29.1%1.2% conv.
womens bat costume7K/yr -38.6%0.0% conv.

All search terms

Top bat costume products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size

ADKBO£14.734.6★109 rev

Henbrandt Adult Bat Cape - Black Vampire Wings Fancy Dress

HENBRANDT£5.154.0★724 rev

Vampire Bat Wings

Smiffys£8.524.2★1,579 rev

DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM

DiULi£5.454.0★48 rev

Veroda Bat Costumes Black Bat Wings Cape Hairband Eye Mask for Halloween Fancy Dress Costume (Adult Size)

Veroda£11.323.7★130 rev

Newest

by launch date

Ueyben Bat Costume Bat Wings Cloak Cape Bats Onesie with Bats Ears Headband Mask Vampire Dragon Costume for Women Men for Halloween

Ueyben£15.3978 rev

11mo ago

DiULi Kids Bat Costume Set with Cape Mask and Hair Clips - 4-Piece Hypoallergenic Outfit for Children Bat Wings Costume for Ages 4-12 Halloween Fancy Dress for Boys and Girl Size 120 CM

DiULi£5.4548 rev

11mo ago

Aomig Adults Black Vampire Bat Cape - Fancy Up Dress Costume with Black Bat Mask for Adults - Witch Cape Costume Accessory for Halloween Carnival Cosplay

Aomig£6.1569 rev

1y ago

Cute Bat Blanket Hoodie Wearable Bat Blanket Adult for Halloween Cosplay Soft Hooded Bat Cape for Women Bat One Size

ADKBO£14.73109 rev

2y ago

Veroda Bat Costumes Black Bat Wings Cape Hairband Eye Mask for Halloween Fancy Dress Costume (Adult Size)

Veroda£11.32130 rev

3y ago

What buyers say about bat costume

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money50%

“Great value”

Durability17%

“doesn't break easily”

Pockets/Compartments17%

“The pockets can hald really well”

Soft Feel17%

“I love bats and this is amazing its super soft and comfortable”

Top return reasons

Size-Overall68%

Quality-Overall23%

Neck Fit9%

Common questions

Is bat costume profitable to sell on Amazon United Kingdom?: The niche generates £13K/yr across 9 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -26.3%. Flapen's verdict: Skip it (29/100).
How competitive is the bat costume niche?: 9 brands and 58 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 87% of demand.
When does demand for bat costume peak?: Demand peaks in Sep–Oct–Nov; the busiest month runs 138.0× the quietest.
What does it cost to enter the bat costume niche?: Listings span £5.15–£24.36; the average listing price is £12.46 (sweet spot $15–$100). The average incumbent carries 476 reviews — the moat a new listing must climb.