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Barbie Wardrobe

Fail

Demand is soft, at -47.0% this quarter, so Barbie Wardrobe is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£15K/yr58K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
64%top-5 click share · 9 brands · 84 sellers

Flapen Score

Barbie Wardrobe against its category

The dotted line is the Toys & Games average. Past it, Barbie Wardrobe is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Wardrobe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbie Wardrobe 58K times last year and spent an estimated £15K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

1.1% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
1.1%
Market size, estimated
£15Ka year
Peak month
December5.8× the quietest month
Top search term
barbie wardrobe34K searches a year

02 · Price

A sale here is worth £21.62.

Listings sell for £21.62 on average, from £10.81 to £32.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.62 that is £0 to £2K a year per listing.

Average price
£21.62inside the $15 to $100 sweet spot
Price range
£10.81–£32.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #164 within Dolls & Accessories. It carries 3,063 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
6.0%
Average rank
#164in Dolls & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,063per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Barbie Wardrobe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

84

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

64%

Top 20: 100%

Open market

4%

  • Barbie54%
  • VLUSSO12%
  • Theo Klein11%
  • ZITA ELEMENT9%
  • ERINGOGO6%
  • Miunana3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Barbie Wardrobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Barbie Wardrobe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie wardrobe34K/yr
  • barbie wardrobe for barbie clothes8K/yr
  • barbie closet11K/yr
  • barbie dream closet5K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Wardrobe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall45%−0.22

Bad quality

honestly not worth it as the items are so poorly made

The overall quality is bad

Strength17%−0.10

wardrobe itself brittle plastic

Value For Money17%+0.54

Not at all worth the money

Durability12%−0.07

Awful quality, all the items have frayed and fallen to bits only after a couple of plays

tear off during wearing

Size-Overall3%+0.46

None of the shoes fits any of the Barbie dolls

they are tight fit

Love

Gifting Purpose35%+3.22

Gift

Great gift

Birthday present for my granddaughter

Value For Money21%+0.54

Excellent value for money

definitely worth the price

Reasonable price

Quality-Overall17%−0.22

Good quality and great price

It was a really high quality product

Overall, I am happy with the purchase

Storage Capacity9%+0.68

sturdy storage case that fits four Barbies plus accessories

Size-Overall9%+0.46

This is a lovely dolls wardrobe the clothes not only fits the doll suppled

Return

1.1% Return rate 35% Fixable by listing

Advertised Vs Actual Product18%▁▁▁█▄▄
Value For Money18%▁█▄▁▅▂

Not at all worth the money

Quality-Overall16%▁▁▆▁█▄

Bad quality

honestly not worth it as the items are so poorly made

The overall quality is bad

Size-Overall15%▁▁▇▁▁█

None of the shoes fits any of the Barbie dolls

they are tight fit

Gifting Purpose6%▁▁▁█▁▁

FAQ

Common Barbie Wardrobe questions

Answered from the same tracked data.