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Barbie Wardrobe

Fail

Demand is soft, at -47.0% this quarter, so Barbie Wardrobe is a Fail.

Flapen Score
33
33 / 100
Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 44
Market size
£15K/yr58K searches / yr
90-day growth
-47.0%search demand this quarter
Competition
64%top-5 click share · 9 brands · 84 sellers

Flapen Score

Barbie Wardrobe against its category

The dotted line is the Toys & Games average. Past it, Barbie Wardrobe is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Wardrobe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbie Wardrobe 58K times last year and spent an estimated £15K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-47.0%
Conversion, latest week
1.1%
Market size, estimated
£15Ka year
Peak month
December5.8× the quietest month
Top search term
barbie wardrobe34K searches a year

02 · Price

A sale here is worth £21.62.

Listings sell for £21.62 on average, from £10.81 to £32.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.62 that is £0 to £2K a year per listing.

Average price
£21.62inside the $15 to $100 sweet spot
Price range
£10.81–£32.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #164 within Dolls & Accessories. It carries 3,063 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
94%
Out of stock, average day
6.0%
Average rank
#164in Dolls & Accessories
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,063per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Barbie Wardrobe products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 64% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

84

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

64%

Top 20: 100%

Open market

4%

  • Barbie54%
  • VLUSSO12%
  • Theo Klein11%
  • ZITA ELEMENT9%
  • ERINGOGO6%
  • Miunana3%
  • Open — no brand owns it (3 brands, 4%)

Demand

Barbie Wardrobe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×

Search terms

Top Barbie Wardrobe search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbie wardrobe34K/yr
  • barbie wardrobe for barbie clothes8K/yr
  • barbie closet11K/yr
  • barbie dream closet5K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Wardrobe

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gifting Purpose”
45%of negative reviews mention “Quality-Overall”
1.1%of orders come back
“Bad quality”
A buyer, on “Quality-Overall”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Barbie Wardrobe questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data