Barbie Wardrobe
FailDemand is soft, at -47.0% this quarter, so Barbie Wardrobe is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £15K/yr58K searches / yr
- 90-day growth
- -47.0%search demand this quarter
- Competition
- 64%top-5 click share · 9 brands · 84 sellers
Flapen Score
Barbie Wardrobe against its category
The dotted line is the Toys & Games average. Past it, Barbie Wardrobe is stronger. Inside it, weaker.
Market
The Barbie Wardrobe market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Wardrobe 58K times last year and spent an estimated £15K. The top 5 brands take 93% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
1.1% of searches ended in a purchase last week.
Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -47.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.
- Searches, last 12 months
- 58K
- Growth, 90 days vs prior 90
- -47.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £15Ka year
- Peak month
- December5.8× the quietest month
- Top search term
- barbie wardrobe34K searches a year
02 · Price
A sale here is worth £21.62.
Listings sell for £21.62 on average, from £10.81 to £32.96. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £21.62 that is £0 to £2K a year per listing.
- Average price
- £21.62inside the $15 to $100 sweet spot
- Price range
- £10.81–£32.96
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
71% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #164 within Dolls & Accessories. It carries 3,063 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 94%
- Out of stock, average day
- 6.0%
- Average rank
- #164in Dolls & Accessories
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,063per listing
- Listings tracked
- 17
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Barbie Wardrobe products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Fashionistas Closet & 6 Hangers Purple
- Price
- £15.31
- Rating
- 4.5/5
- Reviews
- 18,530
- Age
- 4y ago

Barbie Fashionistas Ultimate Closet Portable Fashion Playset
- Price
- £26.16
- Rating
- 4.6/5
- Reviews
- 20,956
- Age
- 4y ago

Theo Klein 5801 Barbie wardrobe trunk clothes rails and shelves toys for children aged 3 and over incl. accessories multicolour
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 1,090
- Age
- 7y ago

ZITA ELEMENT 83 Pcs 11.5 Inch Doll Purple Closet Wardrobe Accessories
- Price
- £20.64
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

ERINGOGO Doll Wardrobe with Hangers for Boys and Girls Multifunctional Dollhouse Storage Furniture for Organizing Toy Clothes Includes for Playtime and Room Decoration
- Price
- £16.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Trending
90-day click momentum
Theo Klein 5801 Barbie wardrobe trunk clothes rails and shelves toys for children aged 3 and over incl. accessories multicolour
- Price
- £10.81
- Rating
- 4.5/5
- Reviews
- 1,090
- Age
- 7y ago

Barbie Metal Toy Storage Case Store it All - Compatible with other Dolls for Kids Girls Ages 3 and Up
- Price
- £18.54
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago

ZITA ELEMENT 83 Pcs 11.5 Inch Doll Purple Closet Wardrobe Accessories
- Price
- £20.64
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

ERINGOGO Doll Wardrobe with Hangers for Boys and Girls Multifunctional Dollhouse Storage Furniture for Organizing Toy Clothes Includes for Playtime and Room Decoration
- Price
- £16.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

92Pcs Doll Clothes and Accessories with Doll Closet for 11.5 Inch Doll Fashion Design Kit Girl Dress Up Including Fashion Dress Outfits Tops and Pants Shoes Hangers Bags Necklaces Girls Toy Gifts
- Price
- £19.32
- Rating
- 4.5/5
- Reviews
- 263
- Age
- 2y ago
Newest
by launch date
ZITA ELEMENT 83 Pcs 11.5 Inch Doll Purple Closet Wardrobe Accessories
- Price
- £20.64
- Rating
- 4.3/5
- Reviews
- 15
- Age
- 1y ago

ERINGOGO Doll Wardrobe with Hangers for Boys and Girls Multifunctional Dollhouse Storage Furniture for Organizing Toy Clothes Includes for Playtime and Room Decoration
- Price
- £16.34
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Barbie Dream Closet Doll Playset and Accessories
- Price
- £31.14
- Rating
- 4.5/5
- Reviews
- 440
- Age
- 1y ago

Miunana 101 Doll Clothes Wardrobe Closet Set for 11.5 Inch Dolls Girl Gift
- Price
- £17.81
- Rating
- 4.3/5
- Reviews
- 2,286
- Age
- 1y ago

Barbie Metal Toy Storage Case Store it All - Compatible with other Dolls for Kids Girls Ages 3 and Up
- Price
- £18.54
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
84
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
64%
Top 20: 100%
Open market
4%
- Barbie54%
- VLUSSO12%
- Theo Klein11%
- ZITA ELEMENT9%
- ERINGOGO6%
- Miunana3%
- Open — no brand owns it (3 brands, 4%)
Demand
Barbie Wardrobe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.8×
Search terms
Top Barbie Wardrobe search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barbie wardrobe34K/yr
- barbie wardrobe for barbie clothes8K/yr
- barbie closet11K/yr
- barbie dream closet5K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Wardrobe
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bad quality
honestly not worth it as the items are so poorly made
The overall quality is bad
wardrobe itself brittle plastic
Not at all worth the money
Awful quality, all the items have frayed and fallen to bits only after a couple of plays
tear off during wearing
None of the shoes fits any of the Barbie dolls
they are tight fit
Love
Gift
Great gift
Birthday present for my granddaughter
Excellent value for money
definitely worth the price
Reasonable price
Good quality and great price
It was a really high quality product
Overall, I am happy with the purchase
sturdy storage case that fits four Barbies plus accessories
This is a lovely dolls wardrobe the clothes not only fits the doll suppled
Return
1.1% Return rate 35% Fixable by listing
Not at all worth the money
Bad quality
honestly not worth it as the items are so poorly made
The overall quality is bad
None of the shoes fits any of the Barbie dolls
they are tight fit
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Wardrobe questions
Answered from the same tracked data.









