Barbie Styling Head
FailThe top 5 products take 88% of clicks, so Barbie Styling Head is a Fail.
- Flapen Score
- 44 / 100Ranks 850 of 1,773 Toys & Games niches · on the category median44
- Market size
- £82K/yr62K searches / yr
- 90-day growth
- +7.0%search demand this quarter
- Competition
- 88%top-5 click share · 7 brands · 90 sellers
Flapen Score
Barbie Styling Head against its category
The dotted line is the Toys & Games average. Past it, Barbie Styling Head is stronger. Inside it, weaker.
Market
The Barbie Styling Head market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Styling Head 62K times last year and spent an estimated £82K. The top 5 brands take 95% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
6.9% of searches ended in a purchase last week.
Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved +7.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.
- Searches, last 12 months
- 62K
- Growth, 90 days vs prior 90
- +7.0%
- Conversion, latest week
- 6.9%
- Market size, estimated
- £82Ka year
- Peak month
- December7.8× the quietest month
- Top search term
- girls world14K searches a year
02 · Price
A sale here is worth £19.18.
Listings sell for £19.18 on average, from £8.33 to £27.64. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £19.18 that is £5K to £10K a year per listing.
- Average price
- £19.18inside the $15 to $100 sweet spot
- Price range
- £8.33–£27.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #5 within Dress-Up Accessories. It carries 2,629 reviews at 4.32 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 89%
- Out of stock, average day
- 0.0%
- Average rank
- #5in Dress-Up Accessories
- Average rating
- 4.32 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,629per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 2 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Barbie Styling Head products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Doll Styling Head with 20+ Hair Styling Accessories Including Star & Butterfly Color Change Hair Clips JFG81 Blonde
- Price
- £23.76
- Rating
- 4.3/5
- Reviews
- 2,098
- Age
- 11mo ago

Barbie Doll Styling Head Blond Hair with 20 Colorful Accessories Doll Head for Hair Styling
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 1,058
- Age
- 3y ago

Disney - Frozen 2 Basic Elsa Styling Head (77-32805)
- Price
- £14.05
- Rating
- 4.3/5
- Reviews
- 5,434
- Age
- 6y ago

Disney Princess Rapunzel Basic Styling Head
- Price
- £15.98
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 2y ago

Bayer Charlene Super Model Doll Head for Hair Styling & Accessories 27cm
- Price
- £27.64
- Rating
- 4.4/5
- Reviews
- 6,025
- Age
- 8y ago
Trending
90-day click momentum
Disney Princess Rapunzel Basic Styling Head
- Price
- £15.98
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 2y ago

Bayer Charlene Super Model Doll Head for Hair Styling & Accessories 27cm
- Price
- £27.64
- Rating
- 4.4/5
- Reviews
- 6,025
- Age
- 8y ago

Theo Klein 5240 Princess Coralie Make-Up and Hairdressing Head Sophia I With hair clips make-up and lots of further accessories I For children aged 3 years and up
- Price
- £17.47
- Rating
- 4.3/5
- Reviews
- 5,552
- Age
- 13y ago

G.C Styling Head Doll for Kids Hairdressing Set with Toy Hairdryer Girls Make up Peelable Nail Polish Mirror Girls Gifts Birthday Role Play Toys for Girl 4 5 6 Year Old
- Price
- £23.70
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 11mo ago

Barbie Doll Styling Head with 20+ Hair Styling Accessories Including Star & Butterfly Color Change Hair Clips JFG81 Blonde
- Price
- £23.76
- Rating
- 4.3/5
- Reviews
- 2,098
- Age
- 11mo ago
Newest
by launch date
G.C Styling Head Doll for Kids Hairdressing Set with Toy Hairdryer Girls Make up Peelable Nail Polish Mirror Girls Gifts Birthday Role Play Toys for Girl 4 5 6 Year Old
- Price
- £23.70
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 11mo ago

Barbie Doll Styling Head with 20+ Hair Styling Accessories Including Star & Butterfly Color Change Hair Clips JFG81 Blonde
- Price
- £23.76
- Rating
- 4.3/5
- Reviews
- 2,098
- Age
- 11mo ago

Barbie Doll Styling Head Dark Brown Hair with 20+ Hair Styling Accessories Including Star & Butterfly Color Change Hair Clips JFG82
- Price
- £24.46
- Rating
- 4.3/5
- Reviews
- 2,098
- Age
- 1y ago

Disney Princess Rapunzel Basic Styling Head
- Price
- £15.98
- Rating
- 4.3/5
- Reviews
- 665
- Age
- 2y ago

Barbie Doll Styling Head Blond Hair with 20 Colorful Accessories Doll Head for Hair Styling
- Price
- £17.20
- Rating
- 4.4/5
- Reviews
- 1,058
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
7 flat
Sellers
90
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
2%
- Barbie79%
- Disney5%
- Just Play4%
- Bayer Design4%
- Sparkle Girlz4%
- G.C3%
- Open — no brand owns it (1 brand, 2%)
Demand
Barbie Styling Head search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.8×
Search terms
Top Barbie Styling Head search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- girls world14K/yr
- barbie styling head17K/yr
- barbie head styling doll11K/yr
- barbie hair styling doll8K/yr
- barbie head6K/yr
- barbie doll styling head4K/yr
- kids play makeup & hair dressing heads3K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Styling Head
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
it is quite small
The styling head is a bit smaller than expected
Smaller than expected
Not as pictured
not the clear box they use to advertise which looks a lot better
made out of cheap plastic unfortunately
the accessories are a bit rubbish
The accessories are however a bit lame so we tend to use our own
Bad quality
Love
Came as expected
Looks exactly like photo
it looks of it
looks well made
Good quality product
the hair is decent quality
Rly fun comes with all the accessories
Comes with loads of little bits to have lots of fun with
Good product lots of nice accesories
loves all the accessories that came with it
Good for the price
Well worth the money
Id say its value for money
Return
1.2% Return rate 46% Fixable by listing
it is quite small
The styling head is a bit smaller than expected
Smaller than expected
Bad quality
Not as pictured
not the clear box they use to advertise which looks a lot better
I expected better for the price
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Styling Head questions
Answered from the same tracked data.









