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Barbie Remote Control Car

Fail

The top 5 brands take 100% of clicks, so Barbie Remote Control Car is a Fail.

Flapen Score
30
30 / 100
Ranks 1,617 of 1,773 Toys & Games niches · −14 vs the category median of 44
Market size
£10K/yr27K searches / yr
90-day growth
-25.9%search demand this quarter
Competition
82%top-5 click share · 5 brands · 84 sellers

Flapen Score

Barbie Remote Control Car against its category

The dotted line is the Toys & Games average. Past it, Barbie Remote Control Car is stronger. Inside it, weaker.

30Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Remote Control Car market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbie Remote Control Car 27K times last year and spent an estimated £10K. All 5 brands take every click. Flapen scores it 30 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £10K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-25.9%
Conversion, latest week
1.4%
Market size, estimated
£10Ka year
Top search term
barbie remote control car20K searches a year

02 · Price

A sale here is worth £26.41.

Listings sell for £26.41 on average, from £13.89 to £49.31. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £26.41 that is £0 to £3K a year per listing.

Average price
£26.41inside the $15 to $100 sweet spot
Price range
£13.89–£49.31
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

60% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #172 within Dolls & Accessories. It carries 3,036 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
90%
Out of stock, average day
5.9%
Average rank
#172in Dolls & Accessories
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,036per listing
Listings tracked
10

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
31 months

Products

Top Barbie Remote Control Car products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 82% of clicks. A locked shelf that new listings rarely crack.

£0£966£2K£3K£4K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

84

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

82%

Top 20: 100%

Open market

0%

  • Hot Wheels63%
  • Barbie19%
  • HappyGoLucky12%
  • Kidluna3%
  • DEERC3%
  • Open — no brand owns it (0%)

Demand

Barbie Remote Control Car search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 7.2× · 8 of 12 months tracked

Search terms

Top Barbie Remote Control Car search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie remote control car20K/yr
  • remote control barbie car4K/yr
  • barbie remote control dream car3K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Remote Control Car

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.07

then perhaps it was my fault to assume the wrong size

Its very small

a lot smaller than I imagined

Value For Money22%−0.04

Expensive for what it is

Not worth the price

Durability15%−0.05

first time drop back broke off

Broke within days very disappointed looks fab

yet didnt last

Functionality-Overall11%−0.04

Doesnt work

Quality-Overall9%−0.04

Very poor quality

Rubbish

Love

Fun/Entertainment Experience22%+1.28

Fantastic toy

Fun toy

Great fun

Gifting Purpose17%+1.21

Ideal birthday gift

Brilliant gift

A great gift choice

Remote Control12%+0.52

Great little remote car loved by both my 3

Remote control easy to use as she can do it

My grandaughter absolutely loves this remote control car

Value For Money8%−0.04

Value for money

Good for the price

Worth the buy

Ease Of Use8%+0.37

Easy to use

easy to control

Easy to operate

Return

1.6% Return rate 12% Fixable by listing

Functionality-Overall20%▅▅▃▅█▃

Doesnt work

Defective Material/Parts19%▁██▆▃▂
Size-Overall10%█▃▃▄▄█

then perhaps it was my fault to assume the wrong size

Its very small

a lot smaller than I imagined

Degree Of Motion7%█▄▃▁▆▅
Battery Inclusion5%▁▁▃▄█▅

FAQ

Common Barbie Remote Control Car questions

Answered from the same tracked data.