Barbie Mermaid

Shoppers searched for this 178K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -13.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £139K a year.

Searches, last 12 months

178K

Growth, 90 days vs prior 90

-13.8%

Conversion, latest week

6.2%

Market size, estimated

£139Ka year

Peak month

December3.9× the quietest month

Top search term

barbie mermaid69K searches a year

Listings sell for £12.50 on average, from £6.74 to £21.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £12.50 that is £6K to £9K a year per listing.

Average price

£12.50under the $15 to $100 sweet spot

Price range

£6.74–£21.67

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

500–750

Revenue per listing a year

£6K–£9K

Returns

0.7%of orders · Amazon United Kingdom median 0.6%

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #175 within Dolls & Accessories. It carries 4,088 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

100%

Out of stock, average day

0.9%

Average rank

#175in Dolls & Accessories

Average rating

4.59 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,088per listing

Listings tracked

18

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

30 months