Barbie Malibu House
FailDemand is soft, at -62.2% this quarter, so Barbie Malibu House is a Fail.
- Flapen Score
- 26 / 100Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 4426
- Market size
- £19K/yr21K searches / yr
- 90-day growth
- -62.2%search demand this quarter
- Competition
- 89%top-5 click share · 3 brands · 112 sellers
Flapen Score
Barbie Malibu House against its category
The dotted line is the Toys & Games average. Past it, Barbie Malibu House is stronger. Inside it, weaker.
Market
The Barbie Malibu House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Malibu House 21K times last year and spent an estimated £19K. All 3 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.
01 · Demand
1.6% of searches ended in a purchase last week.
Shoppers searched for this 21K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -62.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £19K a year.
- Searches, last 12 months
- 21K
- Growth, 90 days vs prior 90
- -62.2%
- Conversion, latest week
- 1.6%
- Market size, estimated
- £19Ka year
- Peak month
- November10.0× the quietest month
- Top search term
- barbie malibu house17K searches a year
02 · Price
A sale here is worth £56.52.
Listings sell for £56.52 on average, from £16.93 to £116.60. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At £56.52 that is £0 to £6K a year per listing.
- Average price
- £56.52inside the $15 to $100 sweet spot
- Price range
- £16.93–£116.60
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100–250
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£6K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #255 within Building & Construction Toys. It carries 11,968 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #255in Building & Construction Toys
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,968per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Barbie Malibu House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Malibu House 2-Story 6-Room Dollhouse with Transformation Features Plus 25+ Pieces Including Furniture Patio Fence and Accessories for Kids 3 Years Old and Up FXG57
- Price
- £60.45
- Rating
- 4.7/5
- Reviews
- 10,181
- Age
- 7y ago

Barbie Vacation House Dollhouse Playset and Accessories
- Price
- £58.69
- Rating
- 4.5/5
- Reviews
- 12,983
- Age
- 4y ago

Barbie Spin & Style Closet and Dressing Room Playset
- Price
- £116.60
- Rating
- 4.6/5
- Reviews
- 25,435
- Age
- 3y ago

Barbie MEGA Barbie Malibu House Building Set with 303 bricks and special pieces accessories and 2 micro-dolls toy gift set for ages 5 and up
- Price
- £16.93
- Rating
- 4.6/5
- Reviews
- 1,732
- Age
- 4y ago

Barbie 3-Story Townhouse Dollhouse
- Price
- £84.46
- Rating
- 4.5/5
- Reviews
- 12,983
- Age
- 10y ago
Trending
90-day click momentum
Liscianigiochi Barbie Dream House Pretend Play Doll House Two - Storey Holiday Villa Arrange Furniture And Decorate - Malibu House With Doll
- Price
- £42.07
- Rating
- 3.9/5
- Reviews
- 704
- Age
- 7y ago

Barbie Spin & Style Closet and Dressing Room Playset
- Price
- £116.60
- Rating
- 4.6/5
- Reviews
- 25,435
- Age
- 3y ago

Barbie Malibu House 2-Story 6-Room Dollhouse with Transformation Features Plus 25+ Pieces Including Furniture Patio Fence and Accessories for Kids 3 Years Old and Up FXG57
- Price
- £60.45
- Rating
- 4.7/5
- Reviews
- 10,181
- Age
- 7y ago

Barbie DreamCamper Playset & Camping Accessories
- Price
- £41.09
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 4y ago

Barbie Vacation House Dollhouse Playset and Accessories
- Price
- £58.69
- Rating
- 4.5/5
- Reviews
- 12,983
- Age
- 4y ago
Newest
by launch date
Barbie Dollhouse Playset Getaway House with Accessories
- Price
- £31.86
- Rating
- 4.7/5
- Reviews
- 785
- Age
- 2y ago

Barbie Spin & Style Closet and Dressing Room Playset
- Price
- £116.60
- Rating
- 4.6/5
- Reviews
- 25,435
- Age
- 3y ago

Barbie Vacation House Dollhouse Playset and Accessories
- Price
- £58.69
- Rating
- 4.5/5
- Reviews
- 12,983
- Age
- 4y ago

Barbie MEGA Barbie Malibu House Building Set with 303 bricks and special pieces accessories and 2 micro-dolls toy gift set for ages 5 and up
- Price
- £16.93
- Rating
- 4.6/5
- Reviews
- 1,732
- Age
- 4y ago

Barbie DreamCamper Playset & Camping Accessories
- Price
- £41.09
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 89% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
112
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
89%
Top 20: 100%
Open market
0%
- Barbie90%
- Mega Bloks6%
- Liscianigiochi4%
- Open — no brand owns it (0%)
Demand
Barbie Malibu House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 10.0×
Reviews and returns
What reviews say buyers love and hate about Barbie Malibu House
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is huge
It is absolutely massive
bigger than the newer house we've already got
Seemed expensive for plastic that could easily break
was probably a return
Assembly does take some time
Love
Good quality
Amazing product
As expected from Barbie products good quality
Very sturdy
Its quite sturdy
its quite sturdy even though its plastic
Absolutely exactly what was described
Just what I ordered my granddaughter love it
its the perfect size - not too big that it takes up too much space
perfect size for my 4 year old
Is a decent size. smaller than the other Barbie house
Brilliant for Lego enthusiasts
Return
1.4% Return rate 32% Fixable by listing
This is huge
It is absolutely massive
bigger than the newer house we've already got
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Malibu House questions
Answered from the same tracked data.









