Barbie Horse
FailThe top 5 brands take 100% of clicks, so Barbie Horse is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £63K/yr96K searches / yr
- 90-day growth
- -35.8%search demand this quarter
- Competition
- 69%top-5 click share · 5 brands · 145 sellers
Flapen Score
Barbie Horse against its category
The dotted line is the Toys & Games average. Past it, Barbie Horse is stronger. Inside it, weaker.
Market
The Barbie Horse market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Horse 96K times last year and spent an estimated £63K. All 5 brands take every click. Flapen scores it 35 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 96K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.
- Searches, last 12 months
- 96K
- Growth, 90 days vs prior 90
- -35.8%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £63Ka year
- Top search term
- barbie horse64K searches a year
02 · Price
A sale here is worth £19.75.
Listings sell for £19.75 on average, from £7.87 to £50.48. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £19.75 that is £5K to £10K a year per listing.
- Average price
- £19.75inside the $15 to $100 sweet spot
- Price range
- £7.87–£50.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £5K–£10K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #760 within Baby & Toddler Toys. It carries 2,805 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #760in Baby & Toddler Toys
- Average rating
- 4.56 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,805per listing
- Listings tracked
- 14
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Barbie Horse products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Horse with Sounds Inspired by Barbie The Great Horse Chase
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 2,341
- Age
- 2y ago

Barbie Playet with Blonde Fashion Doll in Riding Outfit
- Price
- £26.73
- Rating
- 4.7/5
- Reviews
- 13,011
- Age
- 7y ago

Barbie Horse & Accessories Toys from Barbie Mysteries: The Great Horse Chase Extra-long Mane for Brushing & Styling Fun (Styles May Vary) HXJ37
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Barbie Sparkle Lights Toy Unicorn with 20 Interactive Combos of Lights Sounds & Music Press Buttons & Pet Head to Play JCP78
- Price
- £16.55
- Rating
- 4.7/5
- Reviews
- 1,103
- Age
- 1y ago

Barbie Mysteries The Great House Chase Doll Horse and Accessories
- Price
- £37.73
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 2y ago
Trending
90-day click momentum
Magic Light Up Unicorn Princess Doll Set Princess Unicorn Toy Gifts for 3 4 5 6 Year Old Girls Boys Christmas Birthday Gift
- Price
- £23.33
- Rating
- 3.8/5
- Reviews
- 51
- Age
- 4y ago

Glitter Girls Starlight 14-Inch Toy Horse with Saddle and Tiara Horses
- Price
- £16.92
- Rating
- 4.5/5
- Reviews
- 2,823
- Age
- 8y ago

Barbie Hugs n Horses Dolls Horses and Accessories GLL70
- Price
- £50.48
- Rating
- 4.8/5
- Reviews
- 6,383
- Age
- 6y ago

Barbie Horse & Accessories Toys from Barbie Mysteries: The Great Horse Chase Extra-long Mane for Brushing & Styling Fun (Styles May Vary) HXJ37
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Barbie Playet with Blonde Fashion Doll in Riding Outfit
- Price
- £26.73
- Rating
- 4.7/5
- Reviews
- 13,011
- Age
- 7y ago
Newest
by launch date
Barbie Sparkle Lights Toy Unicorn with 20 Interactive Combos of Lights Sounds & Music Press Buttons & Pet Head to Play JCP78
- Price
- £16.55
- Rating
- 4.7/5
- Reviews
- 1,103
- Age
- 1y ago

Barbie Horse & Accessories Toys from Barbie Mysteries: The Great Horse Chase Extra-long Mane for Brushing & Styling Fun (Styles May Vary) HXJ37
- Price
- £8.56
- Rating
- 4.6/5
- Reviews
- 117
- Age
- 2y ago

Unicorn Academy Sophia & Wildstar Set with 2 Riding Accessories and Hair Styling Tool Dolls and Unicorn Toys for Girls Aged 4 and up
- Price
- £7.87
- Rating
- 4.6/5
- Reviews
- 6,647
- Age
- 2y ago

Barbie Mysteries The Great House Chase Doll Horse and Accessories
- Price
- £37.73
- Rating
- 4.6/5
- Reviews
- 430
- Age
- 2y ago

Barbie Horse with Sounds Inspired by Barbie The Great Horse Chase
- Price
- £19.75
- Rating
- 4.7/5
- Reviews
- 2,341
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 rising
Sellers
145
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
69%
Top 20: 100%
Open market
0%
- Barbie89%
- Unicorn Academy4%
- HAPITOIZ4%
- Glitter Girls2%
- Smoby1%
- Open — no brand owns it (0%)
Demand
Barbie Horse search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.8× · 7 of 12 months tracked
Search terms
Top Barbie Horse search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barbie horse64K/yr
- barbie horse set15K/yr
- barbie horse rider5K/yr
- barbie and horse5K/yr
- horse riding barbie3K/yr
- barbie pony4K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Horse
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Much bigger than expected
Small
Smaller than expected
It's also twice the price that it is in HomeBargains
expensive compared to home bargains
Not good value
As it was a gift it was a gift I had to buy a box to present it in
ripped which isnt ideal when you've ordered it as a birthday present
no accessories
Lot of small parts
Love
it feels well-made
Good quality toy
Good quality
Fun for girls
toy itself fine
Lovely little toy
Great gift
Present for 4 year old who loves Barbie's & unicorns
Great present & value for money to see her face light up when she opened it
As expected
All works as should
Nicer than expected
Great value for such a big toy
Good value
Well worth the money
Return
1.0% Return rate 32% Fixable by listing
As it was a gift it was a gift I had to buy a box to present it in
ripped which isnt ideal when you've ordered it as a birthday present
Much bigger than expected
Small
Smaller than expected
Lot of small parts
It's also twice the price that it is in HomeBargains
expensive compared to home bargains
Not good value
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Horse questions
Answered from the same tracked data.









