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Barbie Gymnastics

Fail

The top 5 brands take 100% of clicks, so Barbie Gymnastics is a Fail.

Flapen Score
28
28 / 100
Ranks 1,680 of 1,773 Toys & Games niches · −16 vs the category median of 44
Market size
£45K/yr75K searches / yr
90-day growth
-29.6%search demand this quarter
Competition
92%top-5 click share · 3 brands · 130 sellers

Flapen Score

Barbie Gymnastics against its category

The dotted line is the Toys & Games average. Past it, Barbie Gymnastics is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Gymnastics market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbie Gymnastics 75K times last year and spent an estimated £45K. All 3 brands take every click. Flapen scores it 28 out of 100, a Fail.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-29.6%
Conversion, latest week
4.0%
Market size, estimated
£45Ka year
Top search term
barbie gymnastics26K searches a year

02 · Price

A sale here is worth £14.90.

Listings sell for £14.90 on average, from £6.55 to £19.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £14.90 that is £7K to £11K a year per listing.

Average price
£14.90under the $15 to $100 sweet spot
Price range
£6.55–£19.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£7K–£11K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #222 within Dolls & Accessories. It carries 2,509 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
10.3%
Average rank
#222in Dolls & Accessories
Average rating
4.71 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,509per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Barbie Gymnastics products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£18K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 rising

Sellers

130

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Barbie89%
  • Gogokids8%
  • RYYN3%

Demand

Barbie Gymnastics search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '25Black Friday '25Holiday '25Spike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Nov, Dec · busiest ÷ quietest = 5.0× · 11 of 12 months tracked

Search terms

Top Barbie Gymnastics search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • barbie gymnastics26K/yr
  • gymnastics barbie21K/yr
  • gymnastic barbie8K/yr
  • gymnastics doll4K/yr
  • gymnast barbie5K/yr
  • barbie gymnast5K/yr
  • barbie gymnastics doll and playset7K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Gymnastics

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money33%−0.02

Doll was overpriced

Durability33%−0.14

Very quickly broken

Add-Ons/Attachments17%+0.71

Only issue we had was everytime you attached her to the bar she wouldnt hang on for long which disappointed my granddaughter

Love

Gifting Purpose30%+1.78

Brilliant,makes a good gift

Great gift for little girls

Potential the best received birthday present

Quality-Overall20%−0.05

Really well made

pieces all feel well made

Excellent value and quality

Fun/Entertainment Experience18%+0.70

big fun for my daughter

Great toy

Cute and interactive

Value For Money14%−0.02

Well worth the money

Fantastic little set for the price

Great value for money

Collectibles4%+0.56

Well made and quite flexible, my daughter has a large collection and this is one she plays with often

Return

1.0% Return rate 41% Fixable by listing

Gifting Purpose30%█▆▃▃▆▁
Size-Overall15%█▁▁▁▇█
Advertised Vs Actual Product13%▁█▁▅▁▃
Value For Money7%▁▁█▁▁▁

Doll was overpriced

Material Quality7%▁▁▁▄▁█

FAQ

Common Barbie Gymnastics questions

Answered from the same tracked data.