Barbie Dreamtopia

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -51.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months

55K

Growth, 90 days vs prior 90

-51.3%

Conversion, latest week

2.4%

Market size, estimated

£17Ka year

Peak month

December3.9× the quietest month

Top search term

barbie princess11K searches a year

Listings sell for £12.91 on average, from £6.64 to £23.33. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £12.91 that is £0 to £1K a year per listing.

Average price

£12.91under the $15 to $100 sweet spot

Price range

£6.64–£23.33

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #262 within Dolls & Accessories. It carries 7,098 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

72%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#262in Dolls & Accessories

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

7,098per listing

Listings tracked

29

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

2

Successful launches

2Amazon's first-year sales bar

Average brand age

35 months