Barbie Dream House
FailThe top 5 brands take 100% of clicks, so Barbie Dream House is a Fail.
- Flapen Score
- 39 / 100Ranks 1,153 of 1,773 Toys & Games niches · −5 vs the category median of 4439
- Market size
- £108K/yr629K searches / yr
- 90-day growth
- +15.4%search demand this quarter
- Competition
- 72%top-5 click share · 2 brands · 142 sellers
Flapen Score
Barbie Dream House against its category
The dotted line is the Toys & Games average. Past it, Barbie Dream House is stronger. Inside it, weaker.
Market
The Barbie Dream House market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Dream House 629K times last year and spent an estimated £108K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.
01 · Demand
0.3% of searches ended in a purchase last week.
Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.
- Searches, last 12 months
- 629K
- Growth, 90 days vs prior 90
- +15.4%
- Conversion, latest week
- 0.3%
- Market size, estimated
- £108Ka year
- Peak month
- December5.2× the quietest month
- Top search term
- barbie dream house315K searches a year
02 · Price
A sale here is worth £55.47.
Listings sell for £55.47 on average, from £21.13 to £132.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £55.47 that is £28K to £42K a year per listing.
- Average price
- £55.47inside the $15 to $100 sweet spot
- Price range
- £21.13–£132.53
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £28K–£42K
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #104 within Dolls & Accessories. It carries 11,698 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 92%
- Out of stock, average day
- 16.0%
- Average rank
- #104in Dolls & Accessories
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 11,698per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Barbie Dream House products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Spin & Style Closet and Dressing Room Playset
- Price
- £116.60
- Rating
- 4.6/5
- Reviews
- 25,435
- Age
- 3y ago
Barbie Dreamhouse Dollhouse Playset New for 2026
- Price
- £132.53
- Rating
- 4.6/5
- Reviews
- 25,435
- Age
- 5y ago
Barbie Vacation House Dollhouse Playset and Accessories
- Price
- £58.69
- Rating
- 4.5/5
- Reviews
- 12,983
- Age
- 4y ago
Barbie Malibu House 2-Story 6-Room Dollhouse with Transformation Features Plus 25+ Pieces Including Furniture Patio Fence and Accessories for Kids 3 Years Old and Up FXG57
- Price
- £60.45
- Rating
- 4.7/5
- Reviews
- 10,181
- Age
- 7y ago
Large Dream Doll House for Girls with Dolls Mat LED Light Furnitures Accessories Toddler Dollhouse Toys Gift for 3 4 5 6 7 8 9 10 Year Old Girls Toys
- Price
- £34.81
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago
Trending
90-day click momentumLarge Dream Doll House for Girls with Dolls Mat LED Light Furnitures Accessories Toddler Dollhouse Toys Gift for 3 4 5 6 7 8 9 10 Year Old Girls Toys
- Price
- £34.81
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago
Dream Doll House for Girls with 5 Stories 19 Rooms Dolls Mat LED Light Furnitures Accessories Toddler Dollhouse Gift for 3 4 5 6 7 8 9 10 Year Old Girls Toys
- Price
- £35.00
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 5mo ago
Barbie Dream Pool Playset and Themed Accessories
- Price
- £31.19
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 1y ago
Barbie Dream Camper Playset featuring Camping Accessories
- Price
- £42.42
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 1y ago
Barbie Malibu House 2-Story 6-Room Dollhouse with Transformation Features Plus 25+ Pieces Including Furniture Patio Fence and Accessories for Kids 3 Years Old and Up FXG57
- Price
- £60.45
- Rating
- 4.7/5
- Reviews
- 10,181
- Age
- 7y ago
Newest
by launch dateDream Doll House for Girls with 5 Stories 19 Rooms Dolls Mat LED Light Furnitures Accessories Toddler Dollhouse Gift for 3 4 5 6 7 8 9 10 Year Old Girls Toys
- Price
- £35.00
- Rating
- 1.5/5
- Reviews
- 2
- Age
- 5mo ago
Large Dream Doll House for Girls with Dolls Mat LED Light Furnitures Accessories Toddler Dollhouse Toys Gift for 3 4 5 6 7 8 9 10 Year Old Girls Toys
- Price
- £34.81
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago
Big Dream Doll House for Girls 4 Stories 11 Rooms Dolls Mat LED Light Furnitures Accessories Toddler Dollhouse Gift for 3 4 5 6 7 8 9 10 Year Old Girls Toys
- Price
- £30.85
- Rating
- 3.4/5
- Reviews
- 20
- Age
- 11mo ago
Barbie Dream Pool Playset and Themed Accessories
- Price
- £31.19
- Rating
- 4.7/5
- Reviews
- 1,018
- Age
- 1y ago
Barbie Dream Camper Playset featuring Camping Accessories
- Price
- £42.42
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.
Brands
2 falling
Sellers
142
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
0%
- Barbie88%
- Topchild12%
- Open — no brand owns it (0%)
Demand
Barbie Dream House search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Barbie Dream House search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barbie dream house315K/yr
- barbie house152K/yr
- barbie doll house58K/yr
- barbie dreamhouse32K/yr
- barbie dolls house16K/yr
- barbie houses8K/yr
- barbie malibu house17K/yr
- large barbie dream house7K/yr
- barbie dollhouse6K/yr
- dream house7K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Dream House
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
This is huge
Really big
bigger than the newer house we've already got
Seemed expensive for plastic that could easily break
Instructions contradict their selves
was probably a return
Some parts are missing and not a good quality in this price, not worthy
Not good quality
Love
Good quality
Amazing product
Excellent quality, its so magical for Barbie lovers and children with wonderful imaginations
Worth it
Excellent toy and great value for money
Worth every penny
which keeps kids engaged
Overall, its a big, fun toy that keeps kids entertained for hours
Excellent toy and great value for money
Absolutely exactly what was described
Just what I ordered my granddaughter love it
Great exactly what was wanted
Beautiful gift and good quality
Ultimate Barbie Gift
Lovely gift idea
Return
1.7% Return rate 24% Fixable by listing
This is huge
Really big
bigger than the newer house we've already got
Seemed expensive for plastic that could easily break
But this as a Christmas present was very disappointed very flimsy not sturdy at all
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Dream House questions
Answered from the same tracked data.