Barbie Dream House

Shoppers searched for this 629K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £108K a year.

Searches, last 12 months

629K

Growth, 90 days vs prior 90

+15.4%

Conversion, latest week

0.3%

Market size, estimated

£108Ka year

Peak month

December5.2× the quietest month

Top search term

barbie dream house315K searches a year

Listings sell for £55.47 on average, from £21.13 to £132.53. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £55.47 that is £28K to £42K a year per listing.

Average price

£55.47inside the $15 to $100 sweet spot

Price range

£21.13–£132.53

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

6K–8K

Units per listing a year

500–750

Revenue per listing a year

£28K–£42K

Returns

1.7%of orders · Amazon United Kingdom median 0.6%

85% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #104 within Dolls & Accessories. It carries 11,698 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

92%

Out of stock, average day

16.0%

Average rank

#104in Dolls & Accessories

Average rating

4.26 starsAmazon United Kingdom average 4.36 stars

Average reviews

11,698per listing

Listings tracked

13

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

32 months