Barbie Costume

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -49.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £15K a year.

Searches, last 12 months

141K

Growth, 90 days vs prior 90

-49.5%

Conversion, latest week

0.6%

Market size, estimated

£15Ka year

Peak month

October9.7× the quietest month

Top search term

barbie costume47K searches a year

Listings sell for £18.69 on average, from £10.53 to £31.00. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £18.69 that is £0 to £2K a year per listing.

Average price

£18.69inside the $15 to $100 sweet spot

Price range

£10.53–£31.00

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

500–750

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

7.8%of orders · Amazon United Kingdom median 0.6%

44% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #1,494 within Fancy Dress. It carries 102 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings

44%

Prime listings

97%

Out of stock, average day

13.1%

Average rank

#1,494in Fancy Dress

Average rating

4.18 starsAmazon United Kingdom average 4.36 stars

Average reviews

102per listing

Listings tracked

32

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

33 months