Barbie Car
FailThe top 5 brands take 100% of clicks, so Barbie Car is a Fail.
- Flapen Score
- 35 / 100Ranks 1,375 of 1,773 Toys & Games niches · −9 vs the category median of 4435
- Market size
- £113K/yr204K searches / yr
- 90-day growth
- -29.5%search demand this quarter
- Competition
- 65%top-5 click share · 4 brands · 134 sellers
Flapen Score
Barbie Car against its category
The dotted line is the Toys & Games average. Past it, Barbie Car is stronger. Inside it, weaker.
Market
The Barbie Car market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Barbie Car 204K times last year and spent an estimated £113K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 204K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -29.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £113K a year.
- Searches, last 12 months
- 204K
- Growth, 90 days vs prior 90
- -29.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £113Ka year
- Peak month
- December4.4× the quietest month
- Top search term
- barbie car149K searches a year
02 · Price
A sale here is worth £27.10.
Listings sell for £27.10 on average, from £13.85 to £49.31. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £27.10 that is £7K to £14K a year per listing.
- Average price
- £27.10inside the $15 to $100 sweet spot
- Price range
- £13.85–£49.31
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £7K–£14K
- Returns
- 1.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
53% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 1.6% of listings are out of stock. The average listing ranks #272 within Dolls & Accessories. It carries 7,232 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 53%
- Prime listings
- 87%
- Out of stock, average day
- 1.6%
- Average rank
- #272in Dolls & Accessories
- Average rating
- 4.65 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,232per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 40 months
Products
Top Barbie Car products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Barbie Dreamland Convertible Pink Car with Fun Details
- Price
- £16.94
- Rating
- 4.7/5
- Reviews
- 8,419
- Age
- 4y ago

Barbie Dreamland Fashion Doll and Convertible Car
- Price
- £24.59
- Rating
- 4.6/5
- Reviews
- 11,958
- Age
- 10y ago

Barbie DreamCamper Playset & Camping Accessories
- Price
- £41.09
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 4y ago

Barbie Off-Road Vehicle Purple with Pink Seats and Rolling Wheels 2 Seats Gift for 3 to 7 Year Olds
- Price
- £23.40
- Rating
- 4.6/5
- Reviews
- 12,457
- Age
- 6y ago

Hot Wheels Barbie RC SUV Remote-Control Pink Vehicle
- Price
- £23.26
- Rating
- 4.7/5
- Reviews
- 3,087
- Age
- 2y ago
Trending
90-day click momentum
Get Trend Barbie Girls Baseball Cap Sunglasses & Scrunchie Set 8-14 Yrs Adjustable Hat 100% UV Shades Holiday Accessories (Multi Barbie)
- Price
- £13.85
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

HappyGoLucky Remote Control Car for Girls Princess RC SUV Car with Doll & Unicorn Sticker Toys Gifts for 3-10 Year Old Girls
- Price
- £21.95
- Rating
- 4.4/5
- Reviews
- 469
- Age
- 4mo ago

Barbie Mysteries: Beach Detectives Playset and Beach Themed Accessories
- Price
- £19.28
- Rating
- 4.8/5
- Reviews
- 505
- Age
- 1y ago

Barbie DreamCamper Playset & Camping Accessories
- Price
- £41.09
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 4y ago

Barbie Car Kids Toys Electric Vehicle with Charging Station and Plug Transforms into Convertible Purple Car with Sunroof Gifts for Kids HJV36
- Price
- £15.94
- Rating
- 4.7/5
- Reviews
- 1,225
- Age
- 3y ago
Newest
by launch date
HappyGoLucky Remote Control Car for Girls Princess RC SUV Car with Doll & Unicorn Sticker Toys Gifts for 3-10 Year Old Girls
- Price
- £21.95
- Rating
- 4.4/5
- Reviews
- 469
- Age
- 4mo ago

Get Trend Barbie Girls Baseball Cap Sunglasses & Scrunchie Set 8-14 Yrs Adjustable Hat 100% UV Shades Holiday Accessories (Multi Barbie)
- Price
- £13.85
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 9mo ago

Barbie Dream Camper Playset featuring Camping Accessories
- Price
- £42.42
- Rating
- 4.8/5
- Reviews
- 30,944
- Age
- 1y ago

Barbie Mysteries: Beach Detectives Playset and Beach Themed Accessories
- Price
- £19.28
- Rating
- 4.8/5
- Reviews
- 505
- Age
- 1y ago

Hot Wheels Barbie RC Toy Car Remote-Control Pink Convertible
- Price
- £28.11
- Rating
- 4.7/5
- Reviews
- 1,187
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
4 falling
Sellers
134
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Barbie77%
- Hot Wheels16%
- HappyGoLucky4%
- Get Trend3%
- Open — no brand owns it (0%)
Demand
Barbie Car search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×
Search terms
Top Barbie Car search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- barbie car149K/yr
- barbie vehicles17K/yr
- barbie cars12K/yr
- barbie jeep10K/yr
- barbie car 4 seater6K/yr
- doll car5K/yr
- dolls car3K/yr
- doll cars2K/yr
Reviews and returns
What reviews say buyers love and hate about Barbie Car
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Seemed expensive for plastic that could easily break
Expensive for what it is
was probably a return
Not good quality
But this as a Christmas present was very disappointed very flimsy not sturdy at all
Love
Great fun
Fun toy
Fantastic toy
Great gift
lovely gift for grandaughter
Birthday gift
Value for money
well made worth the money
Good value
Good quality
Amazing product
Good quality, fun, perfect for 5 year old
Absolutely exactly what was described
Great exactly what was wanted
as described by the seller
Return
1.4% Return rate 30% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Barbie Car questions
Answered from the same tracked data.









