Barbie Baby

Shoppers searched for this 185K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -45.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

185K

Growth, 90 days vs prior 90

-45.3%

Conversion, latest week

2.4%

Market size, estimated

£76Ka year

Peak month

November3.2× the quietest month

Top search term

barbie baby38K searches a year

Listings sell for £17.51 on average, from £9.93 to £41.41. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £17.51 that is £2K to £4K a year per listing.

Average price

£17.51inside the $15 to $100 sweet spot

Price range

£9.93–£41.41

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

100–250

Revenue per listing a year

£2K–£4K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

32% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #735 within Dolls & Accessories. It carries 3,030 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

32%

Prime listings

88%

Out of stock, average day

3.1%

Average rank

#735in Dolls & Accessories

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,030per listing

Listings tracked

34

9 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

9

Successful launches

4Amazon's first-year sales bar

Average brand age

30 months