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Barbie Advent Calendar 2022

Fail

Demand is soft, at -53.9% this quarter, so Barbie Advent Calendar 2022 is a Fail.

Flapen Score
26
26 / 100
Ranks 1,725 of 1,773 Toys & Games niches · −18 vs the category median of 44
Market size
£9K/yr58K searches / yr
90-day growth
-53.9%search demand this quarter
Competition
100%top-5 click share · 2 brands · 45 sellers

Flapen Score

Barbie Advent Calendar 2022 against its category

The dotted line is the Toys & Games average. Past it, Barbie Advent Calendar 2022 is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Barbie Advent Calendar 2022 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Barbie Advent Calendar 2022 58K times last year and spent an estimated £9K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -53.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £9K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-53.9%
Conversion, latest week
0.8%
Market size, estimated
£9Ka year
Peak month
November191.2× the quietest month
Top search term
barbie advent calendar27K searches a year

02 · Price

A sale here is worth £20.21.

Listings sell for £20.21 on average, from £10.70 to £32.02. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £20.21 that is £2K to £5K a year per listing.

Average price
£20.21inside the $15 to $100 sweet spot
Price range
£10.70–£32.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

0% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.4% of listings are out of stock. The average listing ranks #467 within Dolls & Accessories. It carries 427 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
0%
Prime listings
80%
Out of stock, average day
9.4%
Average rank
#467in Dolls & Accessories
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
427per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 25 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
25 months

Products

Top Barbie Advent Calendar 2022 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£1K£3K£4K£6K1001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

45

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • Barbie93%
  • Furby7%

Demand

Barbie Advent Calendar 2022 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 191.2×

Search terms

Top Barbie Advent Calendar 2022 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • barbie advent calendar27K/yr
  • advent calendar barbie4K/yr
  • barbie advent calendar 2024153/yr
  • barbie advent calendar 202528K/yr

Reviews and returns

What reviews say buyers love and hate about Barbie Advent Calendar 2022

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Gifting Purpose”
1.0%of orders come back
“Brilliant actually bought it as a birthday presents you get some really usual cute little plastic furbys in”
A buyer, on “Gifting Purpose”44% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Barbie Advent Calendar 2022 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data