Barbie

Shoppers searched for this 5.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.5M a year.

Searches, last 12 months

5.0M

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

2.0%

Market size, estimated

£1.5Ma year

Peak month

December3.4× the quietest month

Top search term

barbie2.9M searches a year

Listings sell for £14.94 on average, from £3.00 to £116.60. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 750 to 1,000 of them. At £14.94 that is £11K to £15K a year per listing.

Average price

£14.94under the $15 to $100 sweet spot

Price range

£3.00–£116.60

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£15K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

76% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #115 within Dolls & Accessories. It carries 4,160 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

76%

Prime listings

99%

Out of stock, average day

2.4%

Average rank

#115in Dolls & Accessories

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

4,160per listing

Listings tracked

68

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

8

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months