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Banana Squishy

Maybe

The products selling today average only 2.8★. But shoppers spend only $28K a year here, so Banana Squishy is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 1,773 Toys & Games niches · +16 vs the category median of 44
Market size
£28K/yr98K searches / yr
90-day growth
+144.0%search demand this quarter
Competition
57%top-5 click share · 17 brands · 23 sellers

Flapen Score

Banana Squishy against its category

The dotted line is the Toys & Games average. Past it, Banana Squishy is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Banana Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Banana Squishy 98K times last year and spent an estimated £28K. The top 5 brands take 66% of clicks. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved +144.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £28K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
+144.0%
Conversion, latest week
3.5%
Market size, estimated
£28Ka year
Top search term
banana squishy55K searches a year

02 · Price

A sale here is worth £8.21.

Listings sell for £8.21 on average, from £2.16 to £18.16. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.21 that is £821 to £2K a year per listing.

Average price
£8.21under the $15 to $100 sweet spot
Price range
£2.16–£18.16
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£821–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #1,696 within Learning & Education. It carries 27 reviews at 2.79 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
78%
Out of stock, average day
19.4%
Average rank
#1,696in Learning & Education
Average rating
2.79 starsAmazon United Kingdom average 4.36 stars
Average reviews
27per listing
Listings tracked
23

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 7 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
7 months

Products

Top Banana Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

17 rising

Sellers

23

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

28%

  • LAXHFAUQ27%
  • FRGITYGIFT15%
  • MAUDFEK9%
  • DVDVBOOM8%
  • DNTHYRIN7%
  • SRV Hub6%

Search terms

Top Banana Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • banana squishy55K/yr
  • squishy banana16K/yr
  • giant banana squishy9K/yr
  • jumbo banana squishy6K/yr
  • bannana squishy7K/yr
  • big banana squishy5K/yr

Reviews and returns

What reviews say buyers love and hate about Banana Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability36%−0.73

Broke within a week

It broke in half an hour

It broke within the first day

Quality-Overall16%+0.62

Bad quality

Rubbish

the other one isnt the best quality

Advertised Vs Actual Product9%−0.10

not happy considering its advertised wrong

Not squishy like the description says

not as described

Value For Money9%−0.17

Waste of money

Not worth the price at all

Don't waste your money

Color4%−0.07

Colour is way off

no brown on any of it

Love

Quality-Overall20%+0.62

Good quality squishy my daughter loves it

Very good squish

Quality

Soft Feel18%

This was an amazing squishy

Pretty life like and soft

I guess that shows how soft it is

Fun/Entertainment Experience13%+0.51

So fun

- Fun sensory concept

Good fidget toy

Size-Overall5%+0.72

Son loves its actually the big version

Weight Light5%+0.48

very nice its actual 18in and so satisifying

Return

0.2% Return rate 33% Fixable by listing

Advertised Vs Actual Product18%▁▁▁█▂▄

not happy considering its advertised wrong

Not squishy like the description says

not as described

Quality-Overall15%▁▁█▂▄▃

Bad quality

Rubbish

the other one isnt the best quality

Leak-Proof14%▁▁█▂▂▄
Size-Overall11%▁▁▁█▄▅

Its huge – way bigger than I thought –

Durability9%▁▁▁▁█▆

Broke within a week

It broke in half an hour

It broke within the first day

FAQ

Common Banana Squishy questions

Answered from the same tracked data.