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Balloon Car Toy Pump Set

Fail

Shoppers spend only $12K a year here, so Balloon Car Toy Pump Set is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£12K/yr16K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
80%top-5 click share · 11 brands · 15 sellers

Flapen Score

Balloon Car Toy Pump Set against its category

The dotted line is the Toys & Games average. Past it, Balloon Car Toy Pump Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Car Toy Pump Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Car Toy Pump Set 16K times last year and spent an estimated £12K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

7.4% of searches ended in a purchase last week.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
7.4%
Market size, estimated
£12Ka year
Peak month
December4.6× the quietest month
Top search term
balloon powered car3K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £5.15 to £21.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £9.77 that is £0 to £977 a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£5.15–£21.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£977
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,169 within Play Vehicles. It carries 80 reviews at 3.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
21.1%
Average rank
#1,169in Play Vehicles
Average rating
3.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Balloon Car Toy Pump Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

11 rising

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

10%

  • HOWADE58%
  • Winnsell9%
  • CHENRI8%
  • JDKJAG5%
  • HENBRANDT5%
  • XUDUOO5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Balloon Car Toy Pump Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Balloon Car Toy Pump Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balloon powered car3K/yr
  • balloon car toy pump set2K/yr
  • balloon toy3K/yr
  • balloon car3K/yr
  • balloon toys for kids2K/yr
  • balloon car toy1K/yr
  • balloon pump toy1K/yr
  • balloon pump car toy619/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Car Toy Pump Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Gifting Purpose30%+1.40

Ive got half of what I expected to give as a present

A 8 year old birthday gift

Inflation/Deflation25%−0.46

Does not blow up the balloons properly

the inflator is so the air doesnt inflate the balloon

Advertised Vs Actual Product25%−0.46

Nothing like advertised

not as described

Quality-Overall15%+2.55

Garbage

Rubbish and a waste of money

Functionality-Overall5%−0.08

Doesn't work as advertised

Love

Gifting Purpose33%+1.40

Ideal present

Collectibles33%+0.94

This was to add to the collection for my asd son whos obsessed with balloons

Quality-Overall33%+2.55

Excellent quality

Return

1.8% Return rate 10% Fixable by listing

Functionality-Overall28%▁▃▃█▁▆

Doesn't work as advertised

Defective Material/Parts24%▁▄█▁▄▃
Durability10%█▁▁█▂▁
Add-Ons/Attachments10%▁█▄▁▁▁
Size-Overall10%▁▆▁▁▁█

FAQ

Common Balloon Car Toy Pump Set questions

Answered from the same tracked data.