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Balloon Car Toy Pump Set

Fail

Shoppers spend an estimated $12K a year here, so Balloon Car Toy Pump Set is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£12K/yr16K searches / yr
90-day growth
-25.5%search demand this quarter
Competition
80%top-5 click share · 11 brands · 15 sellers

Flapen Score

Balloon Car Toy Pump Set against its category

The dotted line is the Toys & Games average. Past it, Balloon Car Toy Pump Set is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balloon Car Toy Pump Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balloon Car Toy Pump Set 16K times last year and spent an estimated £12K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 7.4% of those searches ended in a purchase.

Shoppers searched for this 16K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved -25.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £12K a year.

Searches, last 12 months
16K
Growth, 90 days vs prior 90
-25.5%
Conversion, latest week
7.4%
Market size, estimated
£12Ka year
Peak month
December4.6× the quietest month
Top search term
balloon powered car3K searches a year

02 · Price

A sale here is worth £9.77.

Listings sell for £9.77 on average, from £5.15 to £21.51. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £9.77 that is £0 to £977 a year per listing.

Average price
£9.77under the $15 to $100 sweet spot
Price range
£5.15–£21.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£977
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

83% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 21.1% of listings are out of stock. The average listing ranks #1,169 within Play Vehicles. It carries 80 reviews at 3.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
67%
Out of stock, average day
21.1%
Average rank
#1,169in Play Vehicles
Average rating
3.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
80per listing
Listings tracked
12

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Balloon Car Toy Pump Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£1K£2K£3K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

11 rising

Sellers

15

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

10%

  • HOWADE58%
  • Winnsell9%
  • CHENRI8%
  • JDKJAG5%
  • HENBRANDT5%
  • XUDUOO5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Balloon Car Toy Pump Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Balloon Car Toy Pump Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • balloon powered car3K/yr
  • balloon car toy pump set2K/yr
  • balloon toy3K/yr
  • balloon car3K/yr
  • balloon toys for kids2K/yr
  • balloon car toy1K/yr
  • balloon pump toy1K/yr
  • balloon pump car toy619/yr

Reviews and returns

What reviews say buyers love and hate about Balloon Car Toy Pump Set

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Gifting Purpose”
30%of negative reviews mention “Gifting Purpose”
1.8%of orders come back
“Ive got half of what I expected to give as a present”
A buyer, on “Gifting Purpose”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Balloon Car Toy Pump Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data