Skip to content

Ball

Fail

Prices span $2.95–$16.30, mostly outside the sweet spot, so Ball is a Fail.

Flapen Score
48
48 / 100
Top 34% of 1,773 Toys & Games niches · +4 vs the category median of 44
Market size
£203K/yr841K searches / yr
90-day growth
+4.0%search demand this quarter
Competition
63%top-5 click share · 14 brands · 58 sellers

Flapen Score

Ball against its category

The dotted line is the Toys & Games average. Past it, Ball is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ball market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ball 841K times last year and spent an estimated £203K. The top 5 brands take 76% of clicks. Demand peaks in Apr–May–Jul. Flapen scores it 48 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 841K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +4.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £203K a year.

Searches, last 12 months
841K
Growth, 90 days vs prior 90
+4.0%
Conversion, latest week
2.9%
Market size, estimated
£203Ka year
Peak month
July2.0× the quietest month
Top search term
ball487K searches a year

02 · Price

A sale here is worth £8.36.

Listings sell for £8.36 on average, from £2.95 to £16.30. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £8.36 that is £6K to £8K a year per listing.

Average price
£8.36under the $15 to $100 sweet spot
Price range
£2.95–£16.30
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #31 within Baby & Toddler Toys. It carries 718 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
90%
Out of stock, average day
4.5%
Average rank
#31in Baby & Toddler Toys
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
718per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Ball products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£41K£61K£81K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

58

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

63%

Top 20: 100%

Open market

20%

  • HENBRANDT37%
  • U&C Planet14%
  • PlayBolt11%
  • Straame8%
  • Tabanzhe6%
  • Mitre4%

Demand

Ball search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jul · busiest ÷ quietest = 2.0×

Search terms

Top Ball search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ball487K/yr
  • balls116K/yr
  • kids ball31K/yr
  • balls for kids33K/yr
  • soft balls for kids31K/yr
  • soft ball23K/yr
  • toddler ball22K/yr
  • small balls for kids14K/yr
  • small ball14K/yr
  • ball for toddlers 1-315K/yr

Reviews and returns

What reviews say buyers love and hate about Ball

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Inflation/Deflation20%−0.20

Ball deflated

Came deflated

Deflated

Size-Overall19%−0.05

The balls were slightly smaller than I expected

Extremely small

Balls are quite small

Quality-Overall14%+0.51

get a better quality ball

Poor quality

Totally misleading in both size and quality

Durability8%−0.04

It actually fell apart on 1st use

Broke in 2 days

Not durable

Advertised Vs Actual Product6%+0.14

Not exactly like picture

Product not like description

Totally misleading in both size and quality

Love

Quality-Overall19%+0.51

Good quality

good quality, hold inflation well

These balls were good quality

Fun/Entertainment Experience14%+1.79

Fun toy

great fun

Great for indoor or garden play for children

Value For Money8%+0.32

Good Value

Great value

Really great ball grandson very happy with it being red means it's also easy to spot really good price value for money

Color7%+0.40

Bright and colourful

Lovely little brightly coloured balls

Colours are vibrant and nice, also very, very lightweight, so it can easily fly away :D

Inflation/Deflation6%−0.20

comes fully inflated ready to go

Easy to inflate

good quality, hold inflation well

Return

0.5% Return rate 69% Fixable by listing

Size-Overall56%██▅▆▆▇

The balls were slightly smaller than I expected

Extremely small

Balls are quite small

Inflation/Deflation11%▁▂▇██▅

Ball deflated

Came deflated

Deflated

Quality-Overall8%▇▄▃█▅▆

get a better quality ball

Poor quality

Totally misleading in both size and quality

Advertised Vs Actual Product4%▁▅▇██▆

Not exactly like picture

Product not like description

Totally misleading in both size and quality

Defective Material/Parts3%▁▆█▃▅▁

FAQ

Common Ball questions

Answered from the same tracked data.