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Balance Game

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $8K a year here, so Balance Game is a Maybe.

Flapen Score
52
52 / 100
Top 24% of 1,773 Toys & Games niches · +8 vs the category median of 44
Market size
£8K/yr22K searches / yr
90-day growth
-12.3%search demand this quarter
Competition
45%top-5 click share · 15 brands · 50 sellers

Flapen Score

Balance Game against its category

The dotted line is the Toys & Games average. Past it, Balance Game is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Balance Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Balance Game 22K times last year and spent an estimated £8K. The top 5 brands take 57% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-12.3%
Conversion, latest week
2.9%
Market size, estimated
£8Ka year
Peak month
December11.8× the quietest month
Top search term
balance game7K searches a year

02 · Price

A sale here is worth £12.08.

Listings sell for £12.08 on average, from £4.12 to £58.39. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £12.08 that is £0 to £1K a year per listing.

Average price
£12.08under the $15 to $100 sweet spot
Price range
£4.12–£58.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #147 within Baby & Toddler Toys. It carries 931 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#147in Baby & Toddler Toys
Average rating
4.13 starsAmazon United Kingdom average 4.36 stars
Average reviews
931per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Balance Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

£0£308£617£925£1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

50

Top-5 brand share

57%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

35%

  • Anpole16%
  • DUHLnote15%
  • Winnsell9%
  • BOXOB9%
  • GOTHINK8%
  • Gift Republic7%

Demand

Balance Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 11.8×

Search terms

Top Balance Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • balance game7K/yr
  • stacking game8K/yr
  • balancing game4K/yr
  • tower game2K/yr
  • team tower game for kids & adults11/yr

Reviews and returns

What reviews say buyers love and hate about Balance Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.15

Not fit for purpose

Too small

The cards are tiny

Value For Money11%−0.04

Thought this was cheap

Probably a bit expensive for what it is

The price seems a little high for what is in the box

Quality-Overall7%+0.17

Not the best quality

The build quality does have a very cheap

Rubbish

Strength6%−0.04

The plastic is a little flimsy

a bit flimsy

Flimsy and poorly explained

Fun/Entertainment Experience6%+3.62

if fact its really boring

got bored real quick

Dont bother - its not a very good game

Love

Fun/Entertainment Experience45%+3.62

Good fun

Fun Game

Fun for all

Quality-Overall10%+0.17

The challenge cards feel decent quality

well-made

Good quality

Value For Money9%−0.04

reasonable price

Great value

Excellent price

Durability3%+0.11

Nice and durable

Durable box

well made with durable pieces - very colourful too

Ease Of Use3%−0.03

easy to use

The game is simple to learn

easy to handle

Return

0.8% Return rate 56% Fixable by listing

Size-Overall48%▃▅▄█▇█

Not fit for purpose

Too small

The cards are tiny

Defective Material/Parts8%▁██▆▇▃
Functionality-Overall8%█▅▃▂▁▂
Gifting Purpose8%█▁▇▂▁▃
Quality-Overall6%▁▁▅▁█▄

Not the best quality

The build quality does have a very cheap

Rubbish

FAQ

Common Balance Game questions

Answered from the same tracked data.