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Bakugan

Fail

The top 5 brands take 100% of clicks, so Bakugan is a Fail.

Flapen Score
41
41 / 100
Ranks 1,034 of 1,773 Toys & Games niches · −3 vs the category median of 44
Market size
£29K/yr165K searches / yr
90-day growth
-8.9%search demand this quarter
Competition
43%top-5 click share · 4 brands · 90 sellers

Flapen Score

Bakugan against its category

The dotted line is the Toys & Games average. Past it, Bakugan is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Bakugan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Bakugan 165K times last year and spent an estimated £29K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

1.2% of searches ended in a purchase last week.

Shoppers searched for this 165K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
165K
Growth, 90 days vs prior 90
-8.9%
Conversion, latest week
1.2%
Market size, estimated
£29Ka year
Peak month
December2.3× the quietest month
Top search term
bakugan116K searches a year

02 · Price

A sale here is worth £15.03.

Listings sell for £15.03 on average, from £3.21 to £50.17. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £15.03 that is £0 to £2K a year per listing.

Average price
£15.03inside the $15 to $100 sweet spot
Price range
£3.21–£50.17
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

23% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 13.4% of listings are out of stock. The average listing ranks #2,000 within Collectible Toys. It carries 405 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
23%
Prime listings
83%
Out of stock, average day
13.4%
Average rank
#2,000in Collectible Toys
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
405per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Bakugan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£865£2K£3K£3K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

90

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

0%

  • BAKUGAN82%
  • Yosuny13%
  • Spin Master3%
  • BananMelonBM1%
  • Open — no brand owns it (0%)

Demand

Bakugan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Bakugan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bakugan116K/yr
  • bakugan balls14K/yr
  • bakugan toys21K/yr
  • bakugan battle brawlers7K/yr
  • bakugan dragonoid4K/yr
  • bakugan starter pack3K/yr

Reviews and returns

What reviews say buyers love and hate about Bakugan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product33%−0.15

False advertisements

Durability33%−0.18

Breaks easily

This unfortunately did not last broke from the first day

Size-Overall33%+0.99

Smaller than it looked

Bix smaller than expected

Love

Fun/Entertainment Experience23%−0.10

Lots of fun

Very good game my sons loves it

Good toy

Gifting Purpose20%+1.58

Gifted toy to nephew - success

Gift 🎁 Happy kid

Quality-Overall15%−0.02

Good product

Otherwise they seem pretty good

Correct Contents10%+0.72

Lots of tops

Collectibles5%+0.35

Good addition with variety to current collection

Return

1.0% Return rate 11% Fixable by listing

Quality-Overall21%▁▅▄▁▅█
Durability21%▁█▅▆▆▃

Breaks easily

This unfortunately did not last broke from the first day

Defective Material/Parts20%▁█▆▃▆▇
Advertised Vs Actual Product7%▁█▁▁█▁

False advertisements

Functionality-Overall5%▁▁█▁▄▁

FAQ

Common Bakugan questions

Answered from the same tracked data.