bakugan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.0%return rate — above 5% kills the launch gate
Review moat
Great404.7avg incumbent reviews — the moat a new listing must climb
Avg price
Great£15.03avg listing price — sweet spot $15–$100
Price range
Great£3.21–£50.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad£29K£29K/yr · 165K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, bakugan is a £29K/yr Amazon United Kingdom market (165K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
bakugan market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £45K–£60K
- units × avg price
- Conversion rate
- 1.2%
- Avg BSR
- #2,000
- Page quality
- 0%
- Prime
- 83%
- Sponsored
- 23%
- Out of stock
- 13.4%
- Avg brand age
- 29 months
- Avg seller age
- 172 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
4 falling
Sellers
90
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
43%
Top 20: 92%
Open market
0%
- BAKUGAN82%
- Yosuny13%
- Spin Master3%
- BananMelonBM1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.9% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.3×
Top bakugan search terms
- bakugan116K/yr
- bakugan balls14K/yr
- bakugan toys21K/yr
- bakugan battle brawlers7K/yr
- bakugan dragonoid4K/yr
- bakugan starter pack3K/yr
Top bakugan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
BAKUGAN Battle 5-Pack Special Attack Bruiser Dragonoids Hammerhead Nillious; Customizable Spinning Action Figures Kids Toys for Boys and Girls 6 and up
BAKUGAN£21.064.6★652 rev
BAKUGAN terPack S1 - StarterPk 1 Styles Vary
BAKUGAN£10.654.5★425 rev
BAKUGAN Special Attack Ventri Spinning Collectible Customisable Action Figure and Trading Cards Kids Toys for Boys and Girls 6 and up
BAKUGAN£5.344.6★176 rev
Yosuny Bakugan Carrying Case PU Hard Shell Toy Organiser with Removable Divider
Yosuny£12.774.4★354 rev
BAKUGAN Special Attack Dragonoid Spinning Collectible Customisable Action Figure and Trading Cards Kids Toys for Boys and Girls 6 and up
BAKUGAN£3.214.4★292 rev
Newest
by launch date
X Battling Top Toy Set 12 Spinning Tops 3 Launchers Metal Fusion Gyro Game with Portable Storage Box Birthday Gift for Kids Children Boys Ages 6+
BananMelonBM£31.9445 rev
BAKUGAN Special Attack Trox Customizable Spinning Figure
BAKUGAN£5.23125 rev
BAKUGAN Battle 5-Pack Special Attack Bruiser Dragonoids Hammerhead Nillious; Customizable Spinning Action Figures Kids Toys for Boys and Girls 6 and up
BAKUGAN£21.06652 rev
BAKUGAN terPack S1 - StarterPk 1 Styles Vary
BAKUGAN£10.65425 rev
BAKUGAN Special Attack Ventri Spinning Collectible Customisable Action Figure and Trading Cards Kids Toys for Boys and Girls 6 and up
BAKUGAN£5.34176 rev
Trending
90-day click momentumBAKUGAN Special Attack Dragonoid Spinning Collectible Customisable Action Figure and Trading Cards Kids Toys for Boys and Girls 6 and up
BAKUGAN£3.214.4★
BAKUGAN Battle Arena with Exclusive Special Attack Dragonoid Customisable Spinning Action Figure and Playset Kids Toys for Boys and Girls 6 and up
BAKUGAN£25.664.4★
Bakugan Starter 3 Pack Action Figure - Ventus Pandoxx
BAKUGAN£21.684.4★
BAKUGAN Ultra Season 2 Armored Alliance Collectible Action Figure and Trading Card (Styles Vary)
BAKUGAN£10.904.3★
Bakugan Baku-Tin Premium Collectors Storage Tin with 2 Mystery Bakugan (Style May Vary) for Kids Aged 6 and up
BAKUGAN£16.534.5★
What buyers say about bakugan
What buyers praise and complain about, mined from review topics.What buyers love
“Lots of fun”
“Gifted toy to nephew - success”
“Good product”
“Lots of tops”
“Good addition with variety to current collection”
“As promised”
“Really good price on sale”
“It fits as much as I need it to fit”
“so its not just repetitive play - it encourages a bit of creativity”
“It fits as much as I need it to fit”
What buyers complain about
“False advertisements”
“Breaks easily”
“Smaller than it looked”
Top return reasons
Common questions
- Is bakugan profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 30 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.9%. Flapen's verdict: Skip it (41/100).
- How competitive is the bakugan niche?
- 4 brands and 90 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in bakugan?
- Top complaints mined from reviews: Advertised Vs Actual Product, Durability, Size-Overall. The return rate is 1.0%.
- When does demand for bakugan peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 2.3× the quietest.
- What does it cost to enter the bakugan niche?
- Listings span £3.21–£50.17; the average listing price is £15.03 (sweet spot $15–$100). The average incumbent carries 405 reviews — the moat a new listing must climb.