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Baby Yoda Plush

Fail

Shoppers spend an estimated $22K a year here, so Baby Yoda Plush is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£22K/yr43K searches / yr
90-day growth
+72.1%search demand this quarter
Competition
53%top-5 click share · 10 brands · 152 sellers

Flapen Score

Baby Yoda Plush against its category

The dotted line is the Toys & Games average. Past it, Baby Yoda Plush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Yoda Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Yoda Plush 43K times last year and spent an estimated £22K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.3% of those searches ended in a purchase.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+72.1%
Conversion, latest week
3.3%
Market size, estimated
£22Ka year
Peak month
May3.2× the quietest month
Top search term
grogu plush21K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £7.13 to £29.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.41 that is £0 to £2K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£7.13–£29.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,562 within Soft Toys. It carries 7,525 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
9.9%
Average rank
#1,562in Soft Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,525per listing
Listings tracked
21

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Baby Yoda Plush products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

152

Est. top-5 brand share

90%

Top 20: 100%

Est. top-5 click share

53%

Top 20: 100%

Open market

7%

  • Star Wars35%
  • Disney Store27%
  • Simba14%
  • Mattel10%
  • TY4%
  • Funko3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Baby Yoda Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Baby Yoda Plush search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • grogu plush21K/yr
  • baby yoda plush9K/yr
  • grogu teddy4K/yr
  • baby yoda teddy5K/yr
  • yoda plush2K/yr
  • yoda teddy2K/yr
  • baby yoda soft toy573/yr

Reviews and returns

What reviews say buyers love and hate about Baby Yoda Plush

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Value For Money”
48%of negative reviews mention “Size-Overall”
0.6%of orders come back
“A lot bigger then I thought my ten year is going to love this thank you so much”
A buyer, on “Size-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Baby Yoda Plush questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data