Baby Yoda Plush
FailShoppers spend an estimated $22K a year here, so Baby Yoda Plush is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £22K/yr43K searches / yr
- 90-day growth
- +72.1%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 152 sellers
Flapen Score
Baby Yoda Plush against its category
The dotted line is the Toys & Games average. Past it, Baby Yoda Plush is stronger. Inside it, weaker.
Market
The Baby Yoda Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Yoda Plush 43K times last year and spent an estimated £22K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 3.3% of those searches ended in a purchase.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +72.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £22Ka year
- Peak month
- May3.2× the quietest month
- Top search term
- grogu plush21K searches a year
02 · Price
A sale here is worth £15.41.
Listings sell for £15.41 on average, from £7.13 to £29.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.41 that is £0 to £2K a year per listing.
- Average price
- £15.41inside the $15 to $100 sweet spot
- Price range
- £7.13–£29.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,562 within Soft Toys. It carries 7,525 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 81%
- Out of stock, average day
- 9.9%
- Average rank
- #1,562in Soft Toys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,525per listing
- Listings tracked
- 21
04 · Newcomers
3 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Baby Yoda Plush products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Star Wars 12 Inch Mandalorian Soft Toy Baby Yoda Plush Grogu The Child (MANDALORIAN)
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 4y ago

Disney Store Official Grogu Mini Soft Plush Star Wars: The Mandalorian 20cm Soft Toy Plush Baby Yoda Character
- Price
- £13.61
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago

Star Wars The Bounty Collection The Child Hideaway Hover-Pram Plush 3-in-1 The Mandalorian Toy Toys for Kids Ages 4 and Up
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 46,156
- Age
- 5y ago

THE MANDALORIAN: THE CHILD 25CM SOFT TOY
- Price
- £14.09
- Rating
- 4.8/5
- Reviews
- 5,599
- Age
- 6y ago

Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
- Price
- £17.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Squishmallows Original Star Wars 12-Inch Mandalorian + 3.5-Inch Grogu Plush
- Price
- £22.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
- Price
- £17.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Star Wars The Mandalorian Grogu Plush Toy Baby Yoda Soft Toy Cute Cuddly Gift for Kids Boys Girls & Collectors
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 3y ago

Star Wars Grogu 16.5-cm Action Figure The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
- Price
- £17.02
- Rating
- 4.8/5
- Reviews
- 146
- Age
- 7mo ago

Disney Stitch Slippers Kids - 3D Fluffy Baby Yoda Children Warm Slippers Size 11-2 Non-Slip House Shoes Gifts for Kids (Green Baby Yoda 12.5/13 UK)
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 3y ago
Newest
by launch date
Squishmallows Original Star Wars 12-Inch Mandalorian + 3.5-Inch Grogu Plush
- Price
- £22.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
- Price
- £17.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Furby Furblets STAR WARS Grogu Collectible Electronic Plush Toy Officially Licensed
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 5mo ago

Star Wars Grogu 16.5-cm Action Figure The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
- Price
- £17.02
- Rating
- 4.8/5
- Reviews
- 146
- Age
- 7mo ago

Disney Store Official Grogu Mini Soft Plush Star Wars: The Mandalorian 20cm Soft Toy Plush Baby Yoda Character
- Price
- £13.61
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
152
Est. top-5 brand share
90%
Top 20: 100%
Est. top-5 click share
53%
Top 20: 100%
Open market
7%
- Star Wars35%
- Disney Store27%
- Simba14%
- Mattel10%
- TY4%
- Funko3%
- Open — no brand owns it (4 brands, 7%)
Demand
Baby Yoda Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Baby Yoda Plush search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- grogu plush21K/yr
- baby yoda plush9K/yr
- grogu teddy4K/yr
- baby yoda teddy5K/yr
- yoda plush2K/yr
- yoda teddy2K/yr
- baby yoda soft toy573/yr
Reviews and returns
What reviews say buyers love and hate about Baby Yoda Plush
We read the reviews and the return reasons for every product selling here.
“A lot bigger then I thought my ten year is going to love this thank you so much”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Yoda Plush questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









