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Baby Yoda Plush

Fail

Shoppers spend only $22K a year here, so Baby Yoda Plush is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£22K/yr43K searches / yr
90-day growth
+72.1%search demand this quarter
Competition
53%top-5 click share · 10 brands · 152 sellers

Flapen Score

Baby Yoda Plush against its category

The dotted line is the Toys & Games average. Past it, Baby Yoda Plush is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Yoda Plush market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Yoda Plush 43K times last year and spent an estimated £22K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.3% of searches ended in a purchase last week.

Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.

Searches, last 12 months
43K
Growth, 90 days vs prior 90
+72.1%
Conversion, latest week
3.3%
Market size, estimated
£22Ka year
Peak month
May3.2× the quietest month
Top search term
grogu plush21K searches a year

02 · Price

A sale here is worth £15.41.

Listings sell for £15.41 on average, from £7.13 to £29.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.41 that is £0 to £2K a year per listing.

Average price
£15.41inside the $15 to $100 sweet spot
Price range
£7.13–£29.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,562 within Soft Toys. It carries 7,525 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
81%
Out of stock, average day
9.9%
Average rank
#1,562in Soft Toys
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,525per listing
Listings tracked
21

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
54 months

Products

Top Baby Yoda Plush products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

152

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

53%

Top 20: 100%

Open market

7%

  • Star Wars35%
  • Disney Store27%
  • Simba14%
  • Mattel10%
  • TY4%
  • Funko3%
  • Open — no brand owns it (4 brands, 7%)

Demand

Baby Yoda Plush search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Baby Yoda Plush search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • grogu plush21K/yr
  • baby yoda plush9K/yr
  • grogu teddy4K/yr
  • baby yoda teddy5K/yr
  • yoda plush2K/yr
  • yoda teddy2K/yr
  • baby yoda soft toy573/yr

Reviews and returns

What reviews say buyers love and hate about Baby Yoda Plush

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall48%−0.07

A lot bigger then I thought my ten year is going to love this thank you so much

Quite small

I know it's probably because it's tiny

Leak-Proof10%

But there was a leak so I had to change batteries

Value For Money10%−0.01

Over priced there are better ones

Gifting Purpose5%−0.01

This was a gift and so not ideal

Functionality-Overall1%

It doesnt have a ton of features

Love

Value For Money15%−0.01

Good value for money

its a good price too

Value of money

Soft Feel13%

Excellent quality soft blanket perfect for snuggling in with on a winter evening

Soft and cute

They are cute and soft

Size-Overall12%−0.07

A really good size

a good size for cuddling - shes very happy with it

Its small and compact, so it fits neatly on her desk without taking over the space, and the soft material feels nicely made for a toy of this size

Quality-Overall10%−0.01

I liked that it is officially licensed, which gives a bit more confidence in the quality and authenticity

feels well made

great product

Fun/Entertainment Experience6%+0.46

So much fun

which makes keeping it ready to play with hassle-free

which helps keep it interesting

Return

0.6% Return rate 43% Fixable by listing

Size-Overall18%▁▁▁█▄▃

A lot bigger then I thought my ten year is going to love this thank you so much

Quite small

I know it's probably because it's tiny

Defective Material/Parts9%▁▁▁▆▂█
Advertised Vs Actual Product9%▁▁▁▅▂█
Quality-Overall7%▁█▁▃▂▁
Functionality-Overall7%▁▁▁█▄▅

It doesnt have a ton of features

FAQ

Common Baby Yoda Plush questions

Answered from the same tracked data.