Baby Yoda Plush
FailShoppers spend only $22K a year here, so Baby Yoda Plush is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £22K/yr43K searches / yr
- 90-day growth
- +72.1%search demand this quarter
- Competition
- 53%top-5 click share · 10 brands · 152 sellers
Flapen Score
Baby Yoda Plush against its category
The dotted line is the Toys & Games average. Past it, Baby Yoda Plush is stronger. Inside it, weaker.
Market
The Baby Yoda Plush market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Yoda Plush 43K times last year and spent an estimated £22K. The top 5 brands take 90% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
3.3% of searches ended in a purchase last week.
Shoppers searched for this 43K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.3% of those searches ended in a purchase. Searches in the last 90 days moved +72.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £22K a year.
- Searches, last 12 months
- 43K
- Growth, 90 days vs prior 90
- +72.1%
- Conversion, latest week
- 3.3%
- Market size, estimated
- £22Ka year
- Peak month
- May3.2× the quietest month
- Top search term
- grogu plush21K searches a year
02 · Price
A sale here is worth £15.41.
Listings sell for £15.41 on average, from £7.13 to £29.57. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £15.41 that is £0 to £2K a year per listing.
- Average price
- £15.41inside the $15 to $100 sweet spot
- Price range
- £7.13–£29.57
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
52% of listings pay for placement with sponsored ads. 81% ship with Prime. On an average day, 9.9% of listings are out of stock. The average listing ranks #1,562 within Soft Toys. It carries 7,525 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 81%
- Out of stock, average day
- 9.9%
- Average rank
- #1,562in Soft Toys
- Average rating
- 4.67 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 7,525per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 3 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Baby Yoda Plush products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Star Wars 12 Inch Mandalorian Soft Toy Baby Yoda Plush Grogu The Child (MANDALORIAN)
- Price
- £11.48
- Rating
- 4.6/5
- Reviews
- 131
- Age
- 4y ago

Disney Store Official Grogu Mini Soft Plush Star Wars: The Mandalorian 20cm Soft Toy Plush Baby Yoda Character
- Price
- £13.61
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago

Star Wars The Bounty Collection The Child Hideaway Hover-Pram Plush 3-in-1 The Mandalorian Toy Toys for Kids Ages 4 and Up
- Price
- £9.07
- Rating
- 4.8/5
- Reviews
- 46,156
- Age
- 5y ago

THE MANDALORIAN: THE CHILD 25CM SOFT TOY
- Price
- £14.09
- Rating
- 4.8/5
- Reviews
- 5,599
- Age
- 6y ago

Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
- Price
- £17.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago
Trending
90-day click momentum
Squishmallows Original Star Wars 12-Inch Mandalorian + 3.5-Inch Grogu Plush
- Price
- £22.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
- Price
- £17.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Star Wars The Mandalorian Grogu Plush Toy Baby Yoda Soft Toy Cute Cuddly Gift for Kids Boys Girls & Collectors
- Price
- £15.69
- Rating
- 4.2/5
- Reviews
- 48
- Age
- 3y ago

Star Wars Grogu 16.5-cm Action Figure The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
- Price
- £17.02
- Rating
- 4.8/5
- Reviews
- 146
- Age
- 7mo ago

Disney Stitch Slippers Kids - 3D Fluffy Baby Yoda Children Warm Slippers Size 11-2 Non-Slip House Shoes Gifts for Kids (Green Baby Yoda 12.5/13 UK)
- Price
- £12.10
- Rating
- 4.4/5
- Reviews
- 219
- Age
- 3y ago
Newest
by launch date
Squishmallows Original Star Wars 12-Inch Mandalorian + 3.5-Inch Grogu Plush
- Price
- £22.76
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago

Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
- Price
- £17.83
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 4mo ago

Furby Furblets STAR WARS Grogu Collectible Electronic Plush Toy Officially Licensed
- Price
- £11.54
- Rating
- 4.7/5
- Reviews
- 249
- Age
- 5mo ago

Star Wars Grogu 16.5-cm Action Figure The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
- Price
- £17.02
- Rating
- 4.8/5
- Reviews
- 146
- Age
- 7mo ago

Disney Store Official Grogu Mini Soft Plush Star Wars: The Mandalorian 20cm Soft Toy Plush Baby Yoda Character
- Price
- £13.61
- Rating
- 4.3/5
- Reviews
- 51
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
152
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
7%
- Star Wars35%
- Disney Store27%
- Simba14%
- Mattel10%
- TY4%
- Funko3%
- Open — no brand owns it (4 brands, 7%)
Demand
Baby Yoda Plush search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Dec · busiest ÷ quietest = 3.2×
Search terms
Top Baby Yoda Plush search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- grogu plush21K/yr
- baby yoda plush9K/yr
- grogu teddy4K/yr
- baby yoda teddy5K/yr
- yoda plush2K/yr
- yoda teddy2K/yr
- baby yoda soft toy573/yr
Reviews and returns
What reviews say buyers love and hate about Baby Yoda Plush
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
A lot bigger then I thought my ten year is going to love this thank you so much
Quite small
I know it's probably because it's tiny
But there was a leak so I had to change batteries
Over priced there are better ones
This was a gift and so not ideal
It doesnt have a ton of features
Love
Good value for money
its a good price too
Value of money
Excellent quality soft blanket perfect for snuggling in with on a winter evening
Soft and cute
They are cute and soft
A really good size
a good size for cuddling - shes very happy with it
Its small and compact, so it fits neatly on her desk without taking over the space, and the soft material feels nicely made for a toy of this size
I liked that it is officially licensed, which gives a bit more confidence in the quality and authenticity
feels well made
great product
So much fun
which makes keeping it ready to play with hassle-free
which helps keep it interesting
Return
0.6% Return rate 43% Fixable by listing
A lot bigger then I thought my ten year is going to love this thank you so much
Quite small
I know it's probably because it's tiny
It doesnt have a ton of features
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Yoda Plush questions
Answered from the same tracked data.









