baby yoda plush
Skip itA small market ($22K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+72.1%90-day search growth — must beat 0% to launch
Avg price
Great£15.41avg listing price — sweet spot $15–$100
Price range
Good£7.13–£29.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad7,525avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad£22K£22K/yr · 43K searches
According to Flapen's Amazon United Kingdom niche tracking, baby yoda plush is a £22K/yr Amazon United Kingdom market (43K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in May–Jun–Dec. Verdict: Skip it — 47/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
baby yoda plush market data
- Units sold / yr
- 1K–2K
- avg 0–100/product
- Revenue / yr
- £19K–£23K
- units × avg price
- Conversion rate
- 3.3%
- Avg BSR
- #1,562
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 52%
- Out of stock
- 9.9%
- Avg brand age
- 54 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
152
Top-5 brand share
90%
Top 20: 100%
Top-5 click share
53%
Top 20: 100%
Open market
7%
- Star Wars35%
- Disney Store27%
- Simba14%
- Mattel10%
- TY4%
- Funko3%
- Open — no brand owns it (4 brands, 7%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +72.1% search growth over the last 90 days.Peak months: May, Jun, Dec · busiest ÷ quietest = 3.2×
Top baby yoda plush search terms
- grogu plush21K/yr
- baby yoda plush9K/yr
- grogu teddy4K/yr
- baby yoda teddy5K/yr
- yoda plush2K/yr
- yoda teddy2K/yr
- baby yoda soft toy573/yr
Top baby yoda plush products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Star Wars 12 Inch Mandalorian Soft Toy Baby Yoda Plush Grogu The Child (MANDALORIAN)
Star Wars£11.484.6★131 rev
Disney Store Official Grogu Mini Soft Plush Star Wars: The Mandalorian 20cm Soft Toy Plush Baby Yoda Character
Disney Store£13.614.3★51 rev
Star Wars The Bounty Collection The Child Hideaway Hover-Pram Plush 3-in-1 The Mandalorian Toy Toys for Kids Ages 4 and Up
Star Wars£9.074.8★46,156 rev
THE MANDALORIAN: THE CHILD 25CM SOFT TOY
Simba£14.094.8★5,599 rev
Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
Disney Store£17.835.0★6 rev
Newest
by launch date
Squishmallows Original Star Wars 12-Inch Mandalorian + 3.5-Inch Grogu Plush
Squishmallows£22.764 rev
Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
Disney Store£17.836 rev
Furby Furblets STAR WARS Grogu Collectible Electronic Plush Toy Officially Licensed
Furby£11.54249 rev
Star Wars Grogu 16.5-cm Action Figure The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Star Wars£17.02146 rev
Disney Store Official Grogu Mini Soft Plush Star Wars: The Mandalorian 20cm Soft Toy Plush Baby Yoda Character
Disney Store£13.6151 rev
Trending
90-day click momentumSquishmallows Original Star Wars 12-Inch Mandalorian + 3.5-Inch Grogu Plush
Squishmallows£22.765.0★
Disney Store Official Grogu Magnetic Shoulder Plush 5 Star Wars The Mandalorian Companion Toy with Sounds
Disney Store£17.835.0★
Star Wars The Mandalorian Grogu Plush Toy Baby Yoda Soft Toy Cute Cuddly Gift for Kids Boys Girls & Collectors
Star Wars£15.694.2★
Star Wars Grogu 16.5-cm Action Figure The Mandalorian & Grogu Toys for Boys & Girls Ages 4+
Star Wars£17.024.8★
Disney Stitch Slippers Kids - 3D Fluffy Baby Yoda Children Warm Slippers Size 11-2 Non-Slip House Shoes Gifts for Kids (Green Baby Yoda 12.5/13 UK)
Disney£12.104.4★
What buyers say about baby yoda plush
What buyers praise and complain about, mined from review topics.What buyers love
“Good value for money”
“Excellent quality soft blanket perfect for snuggling in with on a winter evening”
“A really good size”
“I liked that it is officially licensed, which gives a bit more confidence in the quality and authenticity”
“So much fun”
“It also has a few electronic sounds that add a bit of character without being too loud or annoying”
“a great collectors item”
“Sound and cuteness”
“Feels sturdy, well made, and neatly finished”
“Cute and eye-catching design”
What buyers complain about
“A lot bigger then I thought my ten year is going to love this thank you so much”
“But there was a leak so I had to change batteries”
“Over priced there are better ones”
“This was a gift and so not ideal”
“It doesnt have a ton of features”
Top return reasons
Common questions
- Is baby yoda plush profitable to sell on Amazon United Kingdom?
- The niche generates £22K/yr across 21 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is +72.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the baby yoda plush niche?
- 10 brands and 152 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 90% of demand.
- What do buyers complain about in baby yoda plush?
- Top complaints mined from reviews: Size-Overall, Leak-Proof, Value For Money. The return rate is 0.6%.
- When does demand for baby yoda plush peak?
- Demand peaks in May–Jun–Dec; the busiest month runs 3.2× the quietest.
- What does it cost to enter the baby yoda plush niche?
- Listings span £7.13–£29.57; the average listing price is £15.41 (sweet spot $15–$100). The average incumbent carries 7,525 reviews — the moat a new listing must climb.