Skip to content

Baby Tissue Box Toy

Fail

Shoppers spend only $57K a year here, so Baby Tissue Box Toy is a Fail.

Flapen Score
42
42 / 100
Ranks 971 of 1,773 Toys & Games niches · −2 vs the category median of 44
Market size
£57K/yr82K searches / yr
90-day growth
+10.7%search demand this quarter
Competition
73%top-5 click share · 10 brands · 21 sellers

Flapen Score

Baby Tissue Box Toy against its category

The dotted line is the Toys & Games average. Past it, Baby Tissue Box Toy is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Baby Tissue Box Toy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Baby Tissue Box Toy 82K times last year and spent an estimated £57K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+10.7%
Conversion, latest week
5.5%
Market size, estimated
£57Ka year
Peak month
December3.8× the quietest month
Top search term
baby tissue box toy40K searches a year

02 · Price

A sale here is worth £12.39.

Listings sell for £12.39 on average, from £6.51 to £20.29. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £12.39 that is £3K to £6K a year per listing.

Average price
£12.39under the $15 to $100 sweet spot
Price range
£6.51–£20.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #187 within Baby & Toddler Toys. It carries 1,507 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#187in Baby & Toddler Toys
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,507per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
28 months

Products

Top Baby Tissue Box Toy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

8%

  • hahaland47%
  • URMYWO26%
  • Vicloon7%
  • Youuys7%
  • kramow3%
  • Taf Toys2%
  • Open — no brand owns it (4 brands, 8%)

Demand

Baby Tissue Box Toy search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.8×

Search terms

Top Baby Tissue Box Toy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • baby tissue box toy40K/yr
  • tissue box toy16K/yr
  • baby tissue box11K/yr
  • sensory tissue box for babies10K/yr
  • tissue box baby toy3K/yr
  • baby sensory tissue box toy3K/yr

Reviews and returns

What reviews say buyers love and hate about Baby Tissue Box Toy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%−0.07

The quality of this toy is shockingly bad

Poor quality and product was dirty

Not very good quality

Size-Overall19%−0.09

Smaller than expected

My only criticisms are that the tissue box squares are a bit too small

toys are too small

Smell10%−0.09

Cheap rubbish - dirty and smelly

These toys smell so bad. like petrol smell.

There is a great variety of toys, however, they smell of plastic/ rubber even when thoroughly cleaned

Value For Money8%−0.02

There are other similar items. slightly more expensive

not worth the money what so ever

not worth the price

Gifting Purpose5%

Meant to be a gift

Dirty, smelly, and this was bought as a gift which Im too embarrassed to give, even if it is a babys toy

Wouldnt be able to give as a gift

Love

Fun/Entertainment Experience46%+3.88

Keeps him entertained for a while

The perfect toy

Great entertainment

Quality-Overall12%−0.07

It is well made

Really good quality

However the overall quality of the pack is good

Value For Money6%−0.02

Great value for money

Great value

Well made and good price

Gifting Purpose4%

great gift idea

The perfect gift

Fabulous gift for a baby

Color4%−0.03

It's bright colours

Also such gorgeous colours

Colours are vibrant

Return

0.9% Return rate 29% Fixable by listing

Quality-Overall36%▆██▃▆▇

The quality of this toy is shockingly bad

Poor quality and product was dirty

Not very good quality

Size-Overall12%▁▃▇█▄▆

Smaller than expected

My only criticisms are that the tissue box squares are a bit too small

toys are too small

Advertised Vs Actual Product10%█▂▂▃▃▃

Not what I was expecting, very squishy, the octopus tentacles are basically nonexistent, the fish in the shark mouths is different, my son plays with it nonetheless however isnt as advertised

Material Quality7%▁▄▁█▅▃

Material is cut too small

material quality is really poor

Smell6%▁▁▁▆▅█

Cheap rubbish - dirty and smelly

These toys smell so bad. like petrol smell.

There is a great variety of toys, however, they smell of plastic/ rubber even when thoroughly cleaned

FAQ

Common Baby Tissue Box Toy questions

Answered from the same tracked data.