Baby Swimming Float

Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +97.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.

Searches, last 12 months

855K

Growth, 90 days vs prior 90

+97.1%

Conversion, latest week

2.3%

Market size, estimated

£208Ka year

Peak month

July5.7× the quietest month

Top search term

baby swimming float191K searches a year

Listings sell for £10.50 on average, from £5.44 to £20.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £10.50 that is £32K to £42K a year per listing.

Average price

£10.50under the $15 to $100 sweet spot

Price range

£5.44–£20.39

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

25K–30K

Units per listing a year

3,000–4,000

Revenue per listing a year

£32K–£42K

Returns

0.8%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #31 within Sports Toys & Outdoor. It carries 1,735 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#31in Sports Toys & Outdoor

Average rating

4.46 starsAmazon United Kingdom average 4.36 stars

Average reviews

1,735per listing

Listings tracked

9

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

29 months