Baby Swimming Float
FailThe top 5 brands take 97% of clicks, so Baby Swimming Float is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £208K/yr855K searches / yr
- 90-day growth
- +97.1%search demand this quarter
- Competition
- 86%top-5 click share · 6 brands · 129 sellers
Flapen Score
Baby Swimming Float against its category
The dotted line is the Toys & Games average. Past it, Baby Swimming Float is stronger. Inside it, weaker.
Market
The Baby Swimming Float market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Swimming Float 855K times last year and spent an estimated £208K. The top 5 brands take 97% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.3% of searches ended in a purchase last week.
Shoppers searched for this 855K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved +97.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £208K a year.
- Searches, last 12 months
- 855K
- Growth, 90 days vs prior 90
- +97.1%
- Conversion, latest week
- 2.3%
- Market size, estimated
- £208Ka year
- Peak month
- July5.7× the quietest month
- Top search term
- baby swimming float191K searches a year
02 · Price
A sale here is worth £10.50.
Listings sell for £10.50 on average, from £5.44 to £20.39. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 3,000 to 4,000 of them. At £10.50 that is £32K to £42K a year per listing.
- Average price
- £10.50under the $15 to $100 sweet spot
- Price range
- £5.44–£20.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 3,000–4,000
- Revenue per listing a year
- £32K–£42K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #31 within Sports Toys & Outdoor. It carries 1,735 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 2.6%
- Average rank
- #31in Sports Toys & Outdoor
- Average rating
- 4.46 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,735per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Baby Swimming Float products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Bestway Kids Swim Vest | Inflatable Swim Vest for Kids Toddlers Ideal Buoyancy Swim Aid Swimsuit Yellow
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 1,124
- Age
- 3y ago
Intex My Baby Float Swimming Aid Swim Seat 6 month - 1 Years
- Price
- £5.71
- Rating
- 4.6/5
- Reviews
- 8,450
- Age
- 15y ago
ACELlFE Baby Swimming Float with Canopy UPF 50+ Inflatable Swim Ring
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Intex Deluxe Baby Float 79cm x 79cm Inflatable Baby Swim Seat with Backrest and Leg Holes Pool School Step 1 Baby Pool Float for Ages 1-2
- Price
- £6.44
- Rating
- 4.5/5
- Reviews
- 2,866
- Age
- 15y ago
Baby Swimming Pool Float Inflatable Baby Swimming Float Swim Ring with Seat Safety PVC Baby Bath Seat for Infant/Toddler 6-36 Months Suitable for Baby Bath and Swim Trainging(Bell)
- Price
- £6.37
- Rating
- 3.9/5
- Reviews
- 364
- Age
- 4y ago
Trending
90-day click momentum
Aquasphere Swim Vest for kids green size L (3-6Y)
- Price
- £16.82
- Rating
- 4.5/5
- Reviews
- 2,155
- Age
- 10y ago
ACELIFE Baby Pool Float with Canopy UPF50+ Inflatable Baby Swimming Floats with Unicorn Toys Infant Unicorn Swimming Ring with Adjustable Safety Seat for Baby Toddler 6-36 Months
- Price
- £20.39
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 6mo ago
Baby Swimming Pool Float Inflatable Baby Swimming Float Swim Ring with Seat Safety PVC Baby Bath Seat for Infant/Toddler 6-36 Months Suitable for Baby Bath and Swim Trainging(Bell)
- Price
- £6.37
- Rating
- 3.9/5
- Reviews
- 364
- Age
- 4y ago
Bestway Kids Swim Vest | Inflatable Swim Vest for Kids Toddlers Ideal Buoyancy Swim Aid Swimsuit Yellow
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 1,124
- Age
- 3y ago
Bestway Swimming Float Inflatable for Toddlers | Square 3-Ring Inflatable Baby Boat Float for Infants 24-36 Months Yellow
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 3y ago
Newest
by launch dateACELIFE Baby Pool Float with Canopy UPF50+ Inflatable Baby Swimming Floats with Unicorn Toys Infant Unicorn Swimming Ring with Adjustable Safety Seat for Baby Toddler 6-36 Months
- Price
- £20.39
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 6mo ago
ACELlFE Baby Swimming Float with Canopy UPF 50+ Inflatable Swim Ring
- Price
- £20.32
- Rating
- 4.4/5
- Reviews
- 32
- Age
- 1y ago
Bestway Kids Swim Vest | Inflatable Swim Vest for Kids Toddlers Ideal Buoyancy Swim Aid Swimsuit Yellow
- Price
- £5.88
- Rating
- 4.6/5
- Reviews
- 1,124
- Age
- 3y ago
Bestway Swimming Float Inflatable for Toddlers | Square 3-Ring Inflatable Baby Boat Float for Infants 24-36 Months Yellow
- Price
- £5.44
- Rating
- 4.6/5
- Reviews
- 348
- Age
- 3y ago
TSHAOUN Safe Seat Inflatable Swimming Float Inflatable Float Swimming Ring Swimming Float Double Layer Round Swimming Ring (Yellow)
- Price
- £7.12
- Rating
- 4.2/5
- Reviews
- 248
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
129
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Bestway59%
- Intex17%
- ACELIFE11%
- flintronic6%
- Aquasphere4%
- TSHAOUN3%
- Open — no brand owns it (0%)
Demand
Baby Swimming Float search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 5.7×
Search terms
Top Baby Swimming Float search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby swimming float191K/yr
- baby float124K/yr
- baby float with canopy89K/yr
- baby pool float with canopy85K/yr
- baby pool float89K/yr
- baby inflatable seat swimming31K/yr
- baby swim float29K/yr
- toddler pool float21K/yr
- toddler swimming float26K/yr
- baby swimming float with canopy17K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Swimming Float
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
too wide
Small
the pump is pretty small
Deflated
Takes time to inflate
Keeps deflating
Not the best
Awful quality
Extremely poor quality
However, it is extremely difficult to inflate through breath only, a pump will be needed
The plastic material feels thick
Love
Fantastic quality
Good quality for a baby under one year old
No complaints
included toys add an engaging
perfect for fun pool days
happily playing with the little unicorn toys
Ideal for our baby granddaughter- felt she was safe
secure and well-supported
Keep baby safe in the pool
stayed inflated well
They found it easy to inflate
This pool inflateable is absolutely fantastic
it fits great
Excellent item, my 9month old loves it true to sizing
She fits well in the seat
Return
0.8% Return rate 63% Fixable by listing
too wide
Small
the pump is pretty small
Deflated
Takes time to inflate
Keeps deflating
Not the best
Awful quality
Extremely poor quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Bug Hunting Kits for Children
£112K/yr+112.3%
Toys for 1 Year Old Boys
£1.9M/yr+8.5%
Travel Games
£499K/yr+76.0%
Remote Control Boat
£245K/yr+82.2%
Sand Pit
£246K/yr+75.0%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Swimming Float questions
Answered from the same tracked data.