Baby Blocks
FailShoppers spend only $46K a year here, so Baby Blocks is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £46K/yr91K searches / yr
- 90-day growth
- -4.4%search demand this quarter
- Competition
- 42%top-5 click share · 25 brands · 123 sellers
Flapen Score
Baby Blocks against its category
The dotted line is the Toys & Games average. Past it, Baby Blocks is stronger. Inside it, weaker.
Market
The Baby Blocks market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Baby Blocks 91K times last year and spent an estimated £46K. The top 5 brands take 49% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
4.0% of searches ended in a purchase last week.
Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved -4.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.
- Searches, last 12 months
- 91K
- Growth, 90 days vs prior 90
- -4.4%
- Conversion, latest week
- 4.0%
- Market size, estimated
- £46Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- baby blocks24K searches a year
02 · Price
A sale here is worth £12.53.
Listings sell for £12.53 on average, from £4.32 to £30.52. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £12.53 that is £0 to £1K a year per listing.
- Average price
- £12.53under the $15 to $100 sweet spot
- Price range
- £4.32–£30.52
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #267 within Baby & Toddler Toys. It carries 10,766 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 97%
- Out of stock, average day
- 8.3%
- Average rank
- #267in Baby & Toddler Toys
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 10,766per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Baby Blocks products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Playgro Soft Stacking Blocks - Sensory Stacking Fun For Babies - Set Of 6 Soft Sensory Blocks For 6+ Months - Promotes Cognitive Development & Bath Time Joy - Ideal Building Blocks For Toddlers
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 7,067
- Age
- 14y ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £6.48
- Rating
- 4.8/5
- Reviews
- 63,880
- Age
- 14y ago

Baby Einstein Alpha Stacks Soft Blocks Multisensory and Lightweight Ages 3 Months and Up
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,997
- Age
- 1y ago

Clementoni Baby Soft Blocks - Clemmy Bag 20 Pieces - Soft Building Blocks Clemmy Blocks for Kids 6 Months Bricks Washable Construction Set Development & Activity Toy Made In Italy 17877
- Price
- £9.36
- Rating
- 4.5/5
- Reviews
- 522
- Age
- 2y ago

Mini Tudou Baby Building Stacking Blocks Soft Silicone Teething Toys 12PCS
- Price
- £14.33
- Rating
- 4.5/5
- Reviews
- 12,377
- Age
- 7y ago
Trending
90-day click momentum
wotoyd 30PCS Building Blocks 3cm Stacking Blocks Wooden Blocks 1 Year Old
- Price
- £9.18
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 8mo ago

MEGA BLOKS First Builders Big Building Bag Toddler Blocks Toy Blue
- Price
- £11.19
- Rating
- 4.8/5
- Reviews
- 84,025
- Age
- 13y ago

Magnetic Building Blocks 1.65 inch Large Magnetic Stacking Cubes for Toddlers Sensory & Montessori Toys for Boys & Girls 1 2 3 Years Old (Large Blocks for Age 1+ (12 PCS)
- Price
- £11.91
- Rating
- 4.5/5
- Reviews
- 1,947
- Age
- 2y ago

Playgro Soft Stacking Blocks - Sensory Stacking Fun For Babies - Set Of 6 Soft Sensory Blocks For 6+ Months - Promotes Cognitive Development & Bath Time Joy - Ideal Building Blocks For Toddlers
- Price
- £5.28
- Rating
- 4.6/5
- Reviews
- 7,067
- Age
- 14y ago

Baby Einstein Alpha Stacks Soft Blocks Multisensory and Lightweight Ages 3 Months and Up
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,997
- Age
- 1y ago
Newest
by launch date
wotoyd 30PCS Building Blocks 3cm Stacking Blocks Wooden Blocks 1 Year Old
- Price
- £9.18
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 8mo ago

40 PCS Sensory Soft Building Blocks for Toddlers Kids Squishy Stacking Toy
- Price
- £15.83
- Rating
- 4.1/5
- Reviews
- 29
- Age
- 1y ago

Baby Einstein Alpha Stacks Soft Blocks Multisensory and Lightweight Ages 3 Months and Up
- Price
- £6.84
- Rating
- 4.6/5
- Reviews
- 1,997
- Age
- 1y ago

Montessori Educational Toys for 1-2-3-5 Year Olds Boys Girls 30PCS Wooden Number Building Blocks Preschool Learning Toddler Toys Gifts Math Puzzle Games Stacking Toys 12-18 Months with Storage Bag
- Price
- £7.19
- Rating
- 3.8/5
- Reviews
- 143
- Age
- 1y ago

EzyWay 24 Pack 3 in 1 Montessori Toys for Babies 0-3-6-12 Months Soft Baby Teething Toys Stacking Building Blocks for Infants Sensory Developmental Education Toy
- Price
- £15.64
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
123
Top-5 brand share
49%
Top 20: 97%
Top-5 click share
42%
Top 20: 89%
Open market
44%
- Mega Bloks13%
- Clementoni11%
- Playgro11%
- Baby Einstein8%
- B. toys7%
- The Magic Toy Shop7%
Demand
Baby Blocks search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Baby Blocks search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- baby blocks24K/yr
- stacking blocks18K/yr
- baby building blocks10K/yr
- soft blocks9K/yr
- soft blocks for babies8K/yr
- soft building blocks7K/yr
- baby building blocks 12 months5K/yr
- baby stacking blocks3K/yr
- soft building blocks for babies4K/yr
- baby blocks toys 6 to 12 months3K/yr
Reviews and returns
What reviews say buyers love and hate about Baby Blocks
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Tiny blocks
Very small
was quite bigger than I thought
My son nearly choked on this toy
Choking hazard
will be a chocking hazard
Average quality
the overall quality doesnt quite match expectations
I expected much better quality for the price
its not really sturdy
Towers collapse easily
feels flimsy
Deceptive
The image shown also includes 2-unit blocks, but the package only contains 1-unit blocks
Love
Great toy
Hours of entertainment
Great fun
Good value for a good quality set
Good quality cups
Amazing quality
Great value
Great value for money
Good for the price
bold colours
The colours are vibrant
colourful and fun
Good size
the tub is a decent size
Sizeable
Return
0.6% Return rate 57% Fixable by listing
Tiny blocks
Very small
was quite bigger than I thought
Average quality
the overall quality doesnt quite match expectations
I expected much better quality for the price
My son nearly choked on this toy
Choking hazard
will be a chocking hazard
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Baby Blocks questions
Answered from the same tracked data.









