azul board game
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£25.10avg listing price — sweet spot $15–$100
Price range
Incredible£15.14–£36.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Market size
Okay£234K£234K/yr · 131K searches
Review moat
Okay2,530.13avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-22.9%90-day search growth — must beat 0% to launch
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, azul board game is a £234K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
azul board game market data
- Units sold / yr
- 6K–8K
- avg 750–1,000/product
- Revenue / yr
- £151K–£201K
- units × avg price
- Conversion rate
- 7.1%
- Avg BSR
- #1,384
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 0.0%
- Avg brand age
- 66 months
- Avg seller age
- 186 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Asmodee58%
- Azul35%
- Plan B Games7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 31 weeks — -22.9% search growth over the last 90 days.Top azul board game search terms
- azul board game70K/yr
- azul57K/yr
- azul game4K/yr
Top azul board game products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes
Asmodee£22.614.8★16,234 rev
Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
Azul£15.144.6★965 rev
Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
Asmodee£17.174.6★251 rev
Asmodee Plan B Games Azul: Stained Glass of Sintra Board Game Ages 8+ 2 to 4 Players 30 to 45 Minutes Playing Time
Azul£32.294.7★1,183 rev
Plan B Games | Azul: Summer Pavilion | Board Game | Ages 8+ | 2 to 4 Players | 30 to 45 Minutes Playing Time
Plan B Games£32.204.7★155 rev
Newest
by launch dateAsmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
Asmodee£17.17251 rev
Azul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games
Asmodee£15.4672 rev
Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
Azul£15.14965 rev
Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time
Plan B Games£29.8418 rev
Asmodee Azul: Family Game of the Year 2018 2-4 Players Ages 8+ 30-45 Min German
Asmodee£36.061,363 rev
Trending
90-day click momentumAzul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games
Asmodee£15.464.5★
Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
Azul£15.144.6★
Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time
Plan B Games£29.844.8★
Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
Asmodee£17.174.6★
Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes
Asmodee£22.614.8★
What buyers say about azul board game
What buyers praise and complain about, mined from review topics.What buyers love
“very happy with this game”
“Easy to learn”
“Great fun and convenient size”
“Tile pieces are nice quality aswell”
“Bought as a gift”
“perfect travel kit”
“A great quality game abd so fun to learn the strategy”
“Well made, pleasant to handle”
“it does still work well”
“Solid game”
What buyers complain about
“Doesnt have the same weight as the original”
“The instructions were a little hard to wrap our head around”
“The boards are a little flimsy”
Top return reasons
Common questions
- Is azul board game profitable to sell on Amazon United Kingdom?
- The niche generates £234K/yr across 8 tracked products. 90-day search growth is -22.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the azul board game niche?
- 3 brands and 39 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in azul board game?
- Top complaints mined from reviews: Weight Heavy, Instructions/User Manual/Troubleshooting, Strength. The return rate is 1.3%.
- What does it cost to enter the azul board game niche?
- Listings span £15.14–£36.06; the average listing price is £25.10 (sweet spot $15–$100). The average incumbent carries 2,530 reviews — the moat a new listing must climb.