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Azul Board Game

Fail

The top 5 brands take 100% of clicks, so Azul Board Game is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£234K/yr131K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
90%top-5 click share · 3 brands · 39 sellers

Flapen Score

Azul Board Game against its category

The dotted line is the Toys & Games average. Past it, Azul Board Game is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azul Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Azul Board Game 131K times last year and spent an estimated £234K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

7.1% of searches ended in a purchase last week.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
7.1%
Market size, estimated
£234Ka year
Top search term
azul board game70K searches a year

02 · Price

A sale here is worth £25.10.

Listings sell for £25.10 on average, from £15.14 to £36.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £25.10 that is £19K to £25K a year per listing.

Average price
£25.10inside the $15 to $100 sweet spot
Price range
£15.14–£36.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£19K–£25K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,384 within Games & Accessories. It carries 2,530 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,384in Games & Accessories
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,530per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Azul Board Game products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£105K£141K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Asmodee58%
  • Azul35%
  • Plan B Games7%
  • Open — no brand owns it (0%)

Demand

Azul Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.1× · 7 of 12 months tracked

Search terms

Top Azul Board Game search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • azul board game70K/yr
  • azul57K/yr
  • azul game4K/yr

Reviews and returns

What reviews say buyers love and hate about Azul Board Game

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy33%−0.09

Doesnt have the same weight as the original

Instructions/User Manual/Troubleshooting17%−0.02

The instructions were a little hard to wrap our head around

Strength11%+0.14

The boards are a little flimsy

Love

Fun/Entertainment Experience42%+1.97

very happy with this game

Fun little game

fun to play

Ease Of Use17%+0.95

Easy to learn

easy to understand

Easy to play

Size-Overall10%+0.50

Great fun and convenient size

Great game good size

Small and portable version ready for a trip

Quality-Overall8%+0.43

Tile pieces are nice quality aswell

High quality

The game pieces are great quality

Gifting Purpose7%+0.37

Bought as a gift

Birthday gift for a friend

Gift recipient says it's a great game

Return

1.3% Return rate 30% Fixable by listing

Defective Material/Parts20%▁▅█▁▁▁
Size-Overall20%█▃▁▁▁▁
Value For Money13%
Material Quality7%▁█▁▁▁▁
Gifting Purpose7%

FAQ

Common Azul Board Game questions

Answered from the same tracked data.