Azul Board Game
brand-locked demand (top 5 brands take 100% of clicks) — Azul Board Game doesn't clear our bar today.
Flapen Score
Is Azul Board Game profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Azul Board Game is a £234K/yr Amazon United Kingdom market (131K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 40/100.
Azul Board Game: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.9% over the last 90 days and 7.1% of searches end in a purchase.
£234K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 8 products
Top Azul Board Game products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes
- Price
- £22.61
- Rating
- 4.8/5
- Reviews
- 16,234
- Age
- 6y ago
Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 3y ago
Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Asmodee Plan B Games Azul: Stained Glass of Sintra Board Game Ages 8+ 2 to 4 Players 30 to 45 Minutes Playing Time
- Price
- £32.29
- Rating
- 4.7/5
- Reviews
- 1,183
- Age
- 7y ago
Plan B Games | Azul: Summer Pavilion | Board Game | Ages 8+ | 2 to 4 Players | 30 to 45 Minutes Playing Time
- Price
- £32.20
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 6y ago
Trending
90-day click momentum
Azul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 3y ago
Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time
- Price
- £29.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 4y ago
Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes
- Price
- £22.61
- Rating
- 4.8/5
- Reviews
- 16,234
- Age
- 6y ago
Newest
by launch dateAsmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago
Azul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago
Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 3y ago
Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time
- Price
- £29.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 4y ago
Asmodee Azul: Family Game of the Year 2018 2-4 Players Ages 8+ 30-45 Min German
- Price
- £36.06
- Rating
- 4.8/5
- Reviews
- 1,363
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.
Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Asmodee58%
- Azul35%
- Plan B Games7%
- Open — no brand owns it (0%)
Azul Board Game demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Azul Board Game search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- azul board game70K/yr
- azul57K/yr
- azul game4K/yr
What reviews say buyers love and hate about Azul Board Game
What buyers mention most, as a share of all reviews.
What buyers love
95% of reviews“very happy with this game”
“Easy to learn”
“Great fun and convenient size”
“Tile pieces are nice quality aswell”
“Bought as a gift”
What buyers complain about
61% of reviews“Doesnt have the same weight as the original”
“The instructions were a little hard to wrap our head around”
“The boards are a little flimsy”
Azul Board Game return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
30%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Azul Board Game questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
