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Azul Board Game

Fail

The top 5 brands take 100% of clicks, so Azul Board Game is a Fail.

Flapen Score
40
40 / 100
Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 44
Market size
£234K/yr131K searches / yr
90-day growth
-22.9%search demand this quarter
Competition
90%top-5 click share · 3 brands · 39 sellers

Flapen Score

Azul Board Game against its category

The dotted line is the Toys & Games average. Past it, Azul Board Game is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Azul Board Game market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Azul Board Game 131K times last year and spent an estimated £234K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 7.1% of those searches ended in a purchase.

Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.

Searches, last 12 months
131K
Growth, 90 days vs prior 90
-22.9%
Conversion, latest week
7.1%
Market size, estimated
£234Ka year
Top search term
azul board game70K searches a year

02 · Price

A sale here is worth £25.10.

Listings sell for £25.10 on average, from £15.14 to £36.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £25.10 that is £19K to £25K a year per listing.

Average price
£25.10inside the $15 to $100 sweet spot
Price range
£15.14–£36.06
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
750–1,000
Revenue per listing a year
£19K–£25K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,384 within Games & Accessories. It carries 2,530 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#1,384in Games & Accessories
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,530per listing
Listings tracked
8

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top Azul Board Game products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 90% of clicks. A locked shelf that new listings rarely crack.

£0£35K£70K£105K£141K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

39

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

90%

Top 20: 100%

Open market

0%

  • Asmodee58%
  • Azul35%
  • Plan B Games7%
  • Open — no brand owns it (0%)

Demand

Azul Board Game search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '26JanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 3.1× · 7 of 12 months tracked

Search terms

Top Azul Board Game search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • azul board game70K/yr
  • azul57K/yr
  • azul game4K/yr

Reviews and returns

What reviews say buyers love and hate about Azul Board Game

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Fun/Entertainment Experience”
33%of negative reviews mention “Weight Heavy”
1.3%of orders come back
“Doesnt have the same weight as the original”
A buyer, on “Weight Heavy”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Azul Board Game questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data