Azul Board Game
FailThe top 5 brands take 100% of clicks, so Azul Board Game is a Fail.
- Flapen Score
- 40 / 100Ranks 1,079 of 1,773 Toys & Games niches · −4 vs the category median of 4440
- Market size
- £234K/yr131K searches / yr
- 90-day growth
- -22.9%search demand this quarter
- Competition
- 90%top-5 click share · 3 brands · 39 sellers
Flapen Score
Azul Board Game against its category
The dotted line is the Toys & Games average. Past it, Azul Board Game is stronger. Inside it, weaker.
Market
The Azul Board Game market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Azul Board Game 131K times last year and spent an estimated £234K. All 3 brands take every click. Flapen scores it 40 out of 100, a Fail.
01 · Demand
7.1% of searches ended in a purchase last week.
Shoppers searched for this 131K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £234K a year.
- Searches, last 12 months
- 131K
- Growth, 90 days vs prior 90
- -22.9%
- Conversion, latest week
- 7.1%
- Market size, estimated
- £234Ka year
- Top search term
- azul board game70K searches a year
02 · Price
A sale here is worth £25.10.
Listings sell for £25.10 on average, from £15.14 to £36.06. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 750 to 1,000 of them. At £25.10 that is £19K to £25K a year per listing.
- Average price
- £25.10inside the $15 to $100 sweet spot
- Price range
- £15.14–£36.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £19K–£25K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #1,384 within Games & Accessories. It carries 2,530 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #1,384in Games & Accessories
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,530per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 66 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 66 months
Products
Top Azul Board Game products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes
- Price
- £22.61
- Rating
- 4.8/5
- Reviews
- 16,234
- Age
- 6y ago

Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 3y ago

Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Asmodee Plan B Games Azul: Stained Glass of Sintra Board Game Ages 8+ 2 to 4 Players 30 to 45 Minutes Playing Time
- Price
- £32.29
- Rating
- 4.7/5
- Reviews
- 1,183
- Age
- 7y ago

Plan B Games | Azul: Summer Pavilion | Board Game | Ages 8+ | 2 to 4 Players | 30 to 45 Minutes Playing Time
- Price
- £32.20
- Rating
- 4.7/5
- Reviews
- 155
- Age
- 6y ago
Trending
90-day click momentum
Azul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 3y ago

Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time
- Price
- £29.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 4y ago

Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Asmodee | Azul |The Beautifully Tactile Tile-Laying Board Game | A Modern Favourite Ideal for Games Nights | Simple to Learn Deep Strategy & Endless Replayability | 24 Players Ages 8+ 30+ Minutes
- Price
- £22.61
- Rating
- 4.8/5
- Reviews
- 16,234
- Age
- 6y ago
Newest
by launch date
Asmodee | Azul Duel | Board Game | Ages 10+ | 2 Players | 45 Minutes Playing Time
- Price
- £17.17
- Rating
- 4.6/5
- Reviews
- 251
- Age
- 1y ago

Azul Summer Pavilion Mini Board Game - Portable Travel Edition! Tile-Placement Strategy Game Fun Family Game for Kids & Adults Ages 8+ 2-4 Players 30-45 Min Playtime Made by Plan B Games
- Price
- £15.46
- Rating
- 4.5/5
- Reviews
- 72
- Age
- 1y ago

Asmodee | Azul Mini The Portable Strategy Classic for 24 Players | With Stunning Built-in Trays & Travel Tiles | Great For Holidays Travel & Games Nights | Ages 8+ | 30-45 Minutes
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 965
- Age
- 3y ago

Plan B Games | Azul Queens Garden | Board Game | Ages 8+ | 2 to 4 Players | 45 to 60 Minutes Playing Time
- Price
- £29.84
- Rating
- 4.8/5
- Reviews
- 18
- Age
- 4y ago

Asmodee Azul: Family Game of the Year 2018 2-4 Players Ages 8+ 30-45 Min German
- Price
- £36.06
- Rating
- 4.8/5
- Reviews
- 1,363
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.
Brands
3 flat
Sellers
39
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Asmodee58%
- Azul35%
- Plan B Games7%
- Open — no brand owns it (0%)
Demand
Azul Board Game search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 3.1× · 7 of 12 months tracked
Search terms
Top Azul Board Game search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- azul board game70K/yr
- azul57K/yr
- azul game4K/yr
Reviews and returns
What reviews say buyers love and hate about Azul Board Game
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Doesnt have the same weight as the original
The instructions were a little hard to wrap our head around
The boards are a little flimsy
Love
very happy with this game
Fun little game
fun to play
Easy to learn
easy to understand
Easy to play
Great fun and convenient size
Great game good size
Small and portable version ready for a trip
Tile pieces are nice quality aswell
High quality
The game pieces are great quality
Bought as a gift
Birthday gift for a friend
Gift recipient says it's a great game
Return
1.3% Return rate 30% Fixable by listing
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Azul Board Game questions
Answered from the same tracked data.









