Axolotl Squishy

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +103.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+103.0%

Conversion, latest week

5.8%

Market size, estimated

£43Ka year

Top search term

axolotl squishy70K searches a year

Listings sell for £8.19 on average, from £5.72 to £14.37. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £8.19 that is £819 to £2K a year per listing.

Average price

£8.19under the $15 to $100 sweet spot

Price range

£5.72–£14.37

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

100–250

Revenue per listing a year

£819–£2K

Returns

0.3%of orders · Amazon United Kingdom median 0.6%

100% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 10.4% of listings are out of stock. The average listing ranks #1,644 within Novelty & Gag Toys. It carries 33 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

95%

Out of stock, average day

10.4%

Average rank

#1,644in Novelty & Gag Toys

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

33per listing

Listings tracked

21

17 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

17

Successful launches

1Amazon's first-year sales bar

Average brand age

13 months