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Avengers Toys

Fail

Shoppers spend only $26K a year here, so Avengers Toys is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£26K/yr106K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
31%top-5 click share · 17 brands · 224 sellers

Flapen Score

Avengers Toys against its category

The dotted line is the Toys & Games average. Past it, Avengers Toys is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avengers Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Avengers Toys 106K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.8%
Market size, estimated
£26Ka year
Peak month
November4.0× the quietest month
Top search term
avengers toys77K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £3.56 to £89.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.88 that is £0 to £1K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£3.56–£89.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #150 within Arts & Crafts. It carries 1,367 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
0.2%
Average rank
#150in Arts & Crafts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,367per listing
Listings tracked
49

04 · Newcomers

Amazon counts 4 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Avengers Toys products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 31% of clicks. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

224

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

31%

Top 20: 70%

Open market

25%

  • Marvel36%
  • Aonuily17%
  • Play-Doh7%
  • LEGO5%
  • MARVEL THE AVENGERS5%
  • Hasbro5%

Demand

Avengers Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Avengers Toys search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • avengers toys77K/yr
  • super hero toys11K/yr
  • super heroes toys for boys9K/yr
  • marvel toys for boys age 66K/yr
  • superheroes toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Avengers Toys

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.10

Really flimsy broke immediately

Broke after like 5 mins

Broke within a few days

Quality-Overall11%

Cheap quality

Poor quality

Not good quality for a present

Size-Overall10%

The model is quite large

Small

so very tight

Strength9%−0.03

Too flimsy

Not very sturdy

Flimsy

Value For Money4%+0.68

Wasn't expecting it to be amazing for the price

Utter waste of money

Love

Fun/Entertainment Experience22%+1.70

Great fun

Fun toy

Fun set

Quality-Overall14%

Good quality and value arrived quickly

Good quality

Surprise at quality

Value For Money13%+0.68

For the price

Good value for money

Decent value for money

Gifting Purpose11%+0.60

Christmas present

Best gift

Easter Gift

Design-Overall6%+0.59

It's a detailed character design which is superb

The design is really cool

The design is great

Return

0.8% Return rate 21% Fixable by listing

Quality-Overall14%▅▇▄▇██

Cheap quality

Poor quality

Not good quality for a present

Size-Overall13%▄▄█▄▇▆

The model is quite large

Small

so very tight

Functionality-Overall12%▇▅█▇▆▄
Gifting Purpose12%▂█▅▅▇▄
Defective Material/Parts11%▇▆█▆▇█

FAQ

Common Avengers Toys questions

Answered from the same tracked data.