Avengers Toys
FailShoppers spend only $26K a year here, so Avengers Toys is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £26K/yr106K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 31%top-5 click share · 17 brands · 224 sellers
Flapen Score
Avengers Toys against its category
The dotted line is the Toys & Games average. Past it, Avengers Toys is stronger. Inside it, weaker.
Market
The Avengers Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Avengers Toys 106K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £26Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- avengers toys77K searches a year
02 · Price
A sale here is worth £13.88.
Listings sell for £13.88 on average, from £3.56 to £89.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.88 that is £0 to £1K a year per listing.
- Average price
- £13.88under the $15 to $100 sweet spot
- Price range
- £3.56–£89.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #150 within Arts & Crafts. It carries 1,367 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 98%
- Out of stock, average day
- 0.2%
- Average rank
- #150in Arts & Crafts
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,367per listing
- Listings tracked
- 49
04 · Newcomers
Amazon counts 4 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Avengers Toys products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Aonuily Heros Figures 5Pcs Pvc Figures Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.97
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 2y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Avengers Heros Figures 6Pcs Pvc Figure Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.53
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 2y ago

Winning Moves Marvel Guess Who? Board Game The Avengers Guardians of the Galaxy and Wakanda forces including Hulk Iron Man Black Panther gift for ages 6 plus
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 2,668
- Age
- 3y ago

Marvel Iron Man and His Awesome Friends Iron Armor Figure Pack Clip-On Armour Pieces Poseable Collectable Toy Superhero Role-Play Fun for Kids Fans
- Price
- £15.00
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 1y ago
Trending
90-day click momentum
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 3-4 Years
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 5-6 Years
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Splat Planet Colour-in Superhero Super Hero T-Shirt with 10 Non-Toxic Washable Magic Pens - Colour-in and Wash Out T-Shirt (Age 5-6) White
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 667
- Age
- 7y ago
Newest
by launch date
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
- Price
- £7.25
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 3-4 Years
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 5-6 Years
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 31% of clicks. An open shelf where new products get seen.
Brands
17 falling
Sellers
224
Top-5 brand share
70%
Top 20: 100%
Top-5 click share
31%
Top 20: 70%
Open market
25%
- Marvel36%
- Aonuily17%
- Play-Doh7%
- LEGO5%
- MARVEL THE AVENGERS5%
- Hasbro5%
Demand
Avengers Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Avengers Toys search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- avengers toys77K/yr
- super hero toys11K/yr
- super heroes toys for boys9K/yr
- marvel toys for boys age 66K/yr
- superheroes toys2K/yr
Reviews and returns
What reviews say buyers love and hate about Avengers Toys
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Really flimsy broke immediately
Broke after like 5 mins
Broke within a few days
Cheap quality
Poor quality
Not good quality for a present
The model is quite large
Small
so very tight
Too flimsy
Not very sturdy
Flimsy
Wasn't expecting it to be amazing for the price
Utter waste of money
Love
Great fun
Fun toy
Fun set
Good quality and value arrived quickly
Good quality
Surprise at quality
For the price
Good value for money
Decent value for money
Christmas present
Best gift
Easter Gift
It's a detailed character design which is superb
The design is really cool
The design is great
Return
0.8% Return rate 21% Fixable by listing
Cheap quality
Poor quality
Not good quality for a present
The model is quite large
Small
so very tight
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avengers Toys questions
Answered from the same tracked data.









