Avengers Toys
FailShoppers spend an estimated $26K a year here, so Avengers Toys is a Fail.
- Flapen Score
- 47 / 100Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 4447
- Market size
- £26K/yr106K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 31%top-5 click share · 17 brands · 224 sellers
Flapen Score
Avengers Toys against its category
The dotted line is the Toys & Games average. Past it, Avengers Toys is stronger. Inside it, weaker.
Market
The Avengers Toys market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Avengers Toys 106K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £26Ka year
- Peak month
- November4.0× the quietest month
- Top search term
- avengers toys77K searches a year
02 · Price
A sale here is worth £13.88.
Listings sell for £13.88 on average, from £3.56 to £89.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.88 that is £0 to £1K a year per listing.
- Average price
- £13.88under the $15 to $100 sweet spot
- Price range
- £3.56–£89.42
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #150 within Arts & Crafts. It carries 1,367 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 98%
- Out of stock, average day
- 0.2%
- Average rank
- #150in Arts & Crafts
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,367per listing
- Listings tracked
- 49
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Avengers Toys products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Aonuily Heros Figures 5Pcs Pvc Figures Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.97
- Rating
- 4.0/5
- Reviews
- 111
- Age
- 2y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Avengers Heros Figures 6Pcs Pvc Figure Collecting Hulk Iron Man Thanos Captain America Spider Model Cake Toppers Figures Heros Series Toy for Kids Age 3+ Birthday Gift
- Price
- £8.53
- Rating
- 4.0/5
- Reviews
- 31
- Age
- 2y ago

Winning Moves Marvel Guess Who? Board Game The Avengers Guardians of the Galaxy and Wakanda forces including Hulk Iron Man Black Panther gift for ages 6 plus
- Price
- £13.29
- Rating
- 4.6/5
- Reviews
- 2,668
- Age
- 3y ago

Marvel Iron Man and His Awesome Friends Iron Armor Figure Pack Clip-On Armour Pieces Poseable Collectable Toy Superhero Role-Play Fun for Kids Fans
- Price
- £15.00
- Rating
- 4.8/5
- Reviews
- 701
- Age
- 1y ago
Trending
estimated 90-day click momentum
Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 3-4 Years
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 5-6 Years
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Splat Planet Colour-in Superhero Super Hero T-Shirt with 10 Non-Toxic Washable Magic Pens - Colour-in and Wash Out T-Shirt (Age 5-6) White
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 667
- Age
- 7y ago
Newest
by launch date
Marvel Avengers Titan Series Captain America 29.2-cm (11.5 inches) Action Figure Super Hero Figures & Toys for kids Ages 4+ Blue and White With Red Details
- Price
- £7.25
- Rating
- 4.8/5
- Reviews
- 194
- Age
- 7mo ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 7-8 Years
- Price
- £11.49
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 10-11 Years
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 3-4 Years
- Price
- £11.43
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago

Marvel Pyjamas Avengers Boys Pyjamas Thor Captain America Hulk And Iron Man Summer Pjs For Boys Black 5-6 Years
- Price
- £11.25
- Rating
- 4.6/5
- Reviews
- 89
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
17 falling
Sellers
224
Est. top-5 brand share
70%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 70%
Open market
25%
- Marvel36%
- Aonuily17%
- Play-Doh7%
- LEGO5%
- MARVEL THE AVENGERS5%
- Hasbro5%
Demand
Avengers Toys search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×
Search terms
Top Avengers Toys search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- avengers toys77K/yr
- super hero toys11K/yr
- super heroes toys for boys9K/yr
- marvel toys for boys age 66K/yr
- superheroes toys2K/yr
Reviews and returns
What reviews say buyers love and hate about Avengers Toys
We read the reviews and the return reasons for every product selling here.
“Really flimsy broke immediately”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Avengers Toys questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









