Skip to content

Avengers Toys

Fail

Shoppers spend an estimated $26K a year here, so Avengers Toys is a Fail.

Flapen Score
47
47 / 100
Top 38% of 1,773 Toys & Games niches · +3 vs the category median of 44
Market size
£26K/yr106K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
31%top-5 click share · 17 brands · 224 sellers

Flapen Score

Avengers Toys against its category

The dotted line is the Toys & Games average. Past it, Avengers Toys is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avengers Toys market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Avengers Toys 106K times last year and spent an estimated £26K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 1.8% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
1.8%
Market size, estimated
£26Ka year
Peak month
November4.0× the quietest month
Top search term
avengers toys77K searches a year

02 · Price

A sale here is worth £13.88.

Listings sell for £13.88 on average, from £3.56 to £89.42. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £13.88 that is £0 to £1K a year per listing.

Average price
£13.88under the $15 to $100 sweet spot
Price range
£3.56–£89.42
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.2% of listings are out of stock. The average listing ranks #150 within Arts & Crafts. It carries 1,367 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
0.2%
Average rank
#150in Arts & Crafts
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,367per listing
Listings tracked
49

04 · Newcomers

4 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Avengers Toys products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

224

Est. top-5 brand share

70%

Top 20: 100%

Est. top-5 click share

31%

Top 20: 70%

Open market

25%

  • Marvel36%
  • Aonuily17%
  • Play-Doh7%
  • LEGO5%
  • MARVEL THE AVENGERS5%
  • Hasbro5%

Demand

Avengers Toys search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Avengers Toys search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avengers toys77K/yr
  • super hero toys11K/yr
  • super heroes toys for boys9K/yr
  • marvel toys for boys age 66K/yr
  • superheroes toys2K/yr

Reviews and returns

What reviews say buyers love and hate about Avengers Toys

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Fun/Entertainment Experience”
20%of negative reviews mention “Durability”
0.8%of orders come back
“Really flimsy broke immediately”
A buyer, on “Durability”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Avengers Toys questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data