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Avatar Lego

Fail

Demand is soft, at -50.2% this quarter, so Avatar Lego is a Fail.

Flapen Score
29
29 / 100
Ranks 1,651 of 1,773 Toys & Games niches · −15 vs the category median of 44
Market size
£27K/yr107K searches / yr
90-day growth
-50.2%search demand this quarter
Competition
66%top-5 click share · 4 brands · 98 sellers

Flapen Score

Avatar Lego against its category

The dotted line is the Toys & Games average. Past it, Avatar Lego is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Avatar Lego market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Avatar Lego 107K times last year and spent an estimated £27K. All 4 brands take every click. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 107K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -50.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £27K a year.

Searches, last 12 months
107K
Growth, 90 days vs prior 90
-50.2%
Conversion, latest week
0.4%
Market size, estimated
£27Ka year
Top search term
avatar lego63K searches a year

02 · Price

A sale here is worth £59.32.

Listings sell for £59.32 on average, from £5.81 to £152.41. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £59.32 that is £0 to £6K a year per listing.

Average price
£59.32inside the $15 to $100 sweet spot
Price range
£5.81–£152.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£6K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

12% of listings pay for placement with sponsored ads. 65% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #3,202 within Building & Construction Toys. It carries 539 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
12%
Prime listings
65%
Out of stock, average day
8.4%
Average rank
#3,202in Building & Construction Toys
Average rating
4.65 starsAmazon United Kingdom average 4.36 stars
Average reviews
539per listing
Listings tracked
17

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Avatar Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

98

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

66%

Top 20: 100%

Open market

0%

  • LEGO84%
  • BrickBling7%
  • McFarlane6%
  • Funko3%
  • Open — no brand owns it (0%)

Demand

Avatar Lego search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '26FebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 4.0× · 6 of 12 months tracked

Search terms

Top Avatar Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • avatar lego63K/yr
  • lego avatar38K/yr
  • avatar lego set6K/yr

Reviews and returns

What reviews say buyers love and hate about Avatar Lego

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Fun/Entertainment Experience”
50%of negative reviews mention “Size-Overall”
0.9%of orders come back
“Too small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Avatar Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data