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Arts and Crafts for Kids Age 3

Fail

Demand is soft, at -30.3% this quarter, so Arts and Crafts for Kids Age 3 is a Fail.

Flapen Score
45
45 / 100
Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 44
Market size
£50K/yr186K searches / yr
90-day growth
-30.3%search demand this quarter
Competition
37%top-5 click share · 32 brands · 122 sellers

Flapen Score

Arts and Crafts for Kids Age 3 against its category

The dotted line is the Toys & Games average. Past it, Arts and Crafts for Kids Age 3 is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Arts and Crafts for Kids Age 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Arts and Crafts for Kids Age 3 186K times last year and spent an estimated £50K. The top 5 brands take 55% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 186K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -30.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
186K
Growth, 90 days vs prior 90
-30.3%
Conversion, latest week
3.1%
Market size, estimated
£50Ka year
Peak month
November3.9× the quietest month
Top search term
toddler crafts37K searches a year

02 · Price

A sale here is worth £8.65.

Listings sell for £8.65 on average, from £2.14 to £24.12. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £8.65 that is £0 to £865 a year per listing.

Average price
£8.65under the $15 to $100 sweet spot
Price range
£2.14–£24.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£865
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.0% of listings are out of stock. The average listing ranks #69 within Arts & Crafts. It carries 4,723 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
6.0%
Average rank
#69in Arts & Crafts
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,723per listing
Listings tracked
48

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Arts and Crafts for Kids Age 3 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

32 falling

Sellers

122

Top-5 brand share

55%

Top 20: 93%

Top-5 click share

37%

Top 20: 80%

Open market

37%

  • CRAYOLA15%
  • Galt14%
  • Skillmatics9%
  • FunzBo9%
  • Paint Pop8%
  • Melissa & Doug7%

Demand

Arts and Crafts for Kids Age 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.9×

Search terms

Top Arts and Crafts for Kids Age 3 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • toddler crafts37K/yr
  • toddler crafts for 2 year olds34K/yr
  • toddler arts and crafts age 222K/yr
  • crafts for 3 year olds21K/yr
  • toddler craft17K/yr
  • toddler crafts for 3 year olds15K/yr
  • crafts for 2 year olds15K/yr
  • toddler arts and crafts8K/yr
  • crafts for toddlers7K/yr
  • arts and crafts for 2 year olds6K/yr

Reviews and returns

What reviews say buyers love and hate about Arts and Crafts for Kids Age 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall12%−0.07

To long

Quite big in size

Smaller than I thought

Quality-Overall12%−0.02

Rubbish quality

Very low quality Crayola

Bad quality

Adhesion/Stickiness11%−0.05

There is practically no adhesion

Glue not good

Glue doesn't stick items well

Color7%−0.02

The colours are really dull

One of them though doesn't colour for some reason

Missing colour

Value For Money6%+1.03

Not worth the price

should be cheaper

not the cheapest

Love

Fun/Entertainment Experience20%+1.40

Fun for kids

Fun Game

Good fun

Value For Money11%+1.03

Good value

Worth it

Good value for money

Quality-Overall11%−0.02

Excellent product

Good variety

Good quality, safe beads

Color11%−0.02

Great colours

Colours are good

Vibrant colours

Gifting Purpose10%+0.72

Birthday present

Purchased as a gift

Great gift

Return

0.3% Return rate 39% Fixable by listing

Size-Overall31%▆▆█▅▇▇

To long

Quite big in size

Smaller than I thought

Gifting Purpose15%▁▅█▅▇▆
Quality-Overall14%█▄▅▆▇█

Rubbish quality

Very low quality Crayola

Bad quality

Value For Money7%▁█▇▇▇█

Not worth the price

should be cheaper

not the cheapest

Adhesion/Stickiness5%▆█▂▃▃▂

There is practically no adhesion

Glue not good

Glue doesn't stick items well

FAQ

Common Arts and Crafts for Kids Age 3 questions

Answered from the same tracked data.