Army Costume

Shoppers searched for this 264K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -57.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £52K a year.

Searches, last 12 months

264K

Growth, 90 days vs prior 90

-57.9%

Conversion, latest week

1.0%

Market size, estimated

£52Ka year

Peak month

October6.9× the quietest month

Top search term

army costume60K searches a year

Listings sell for £20.25 on average, from £5.07 to £71.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £20.25 that is £0 to £2K a year per listing.

Average price

£20.25inside the $15 to $100 sweet spot

Price range

£5.07–£71.84

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

£0–£2K

Returns

3.3%of orders · Amazon United Kingdom median 0.6%

70% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,020 within Fancy Dress. It carries 616 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

85%

Out of stock, average day

5.1%

Average rank

#1,020in Fancy Dress

Average rating

4.27 starsAmazon United Kingdom average 4.36 stars

Average reviews

616per listing

Listings tracked

47

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

0Amazon's first-year sales bar

Average brand age

54 months