Army Costume
soft demand (-57.9% this quarter) — Army Costume doesn't clear our bar today.
Flapen Score
Is Army Costume profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Army Costume is a £52K/yr Amazon United Kingdom market (264K searches/yr). The top 5 brands hold 50% of demand. Demand peaks in Mar–Oct–Nov. Verdict: Skip it — 48/100.
Army Costume: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -57.9% over the last 90 days and 1.0% of searches end in a purchase.
£52K
revenue / yr
Who owns the niche?
The top 5 brands hold 50% of demand, so 50% of the market is open.
50%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 47 products
Top Army Costume products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
G5 APPAREL Kids Coverall Plain & Camo Poly Cotton Workwear All-in-One (11 Years Woodland)
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 5y ago
HENBRANDT Childrens Army Boy Soldier Fancy Dress Costume Military Camouflage Uniform Jungle War Size Small Ages 4-6 Halloween Fancy Dress for Boys Soldier Outfit for Kids
- Price
- £9.37
- Rating
- 4.4/5
- Reviews
- 2,450
- Age
- 4y ago
MERCIYD Outdoor military tactical vest field game wear vest paintball protective gear air gun protective vest suitable for outdoor hunting combat training
- Price
- £30.45
- Rating
- 4.2/5
- Reviews
- 288
- Age
- 4y ago
deAO Military Soldier Camouflage Desert War Costume Set & Storage Backpack
- Price
- £22.79
- Rating
- 4.4/5
- Reviews
- 1,642
- Age
- 6y ago
G5 APPAREL Kids Coverall Plain & Camo Poly Cotton Workwear All-in-One (5 Years Woodland)
- Price
- £14.45
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 5y ago
Trending
90-day click momentum
NOROZE Unisex Graphic T-shirt | Military Style Camo T-shirt Boys Girls Combat 2 Piece Set Top Shorts Shark Graphic Print Cotton Outfit (13 Years)
- Price
- £13.79
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 5y ago
G5 APPAREL Kids Coverall Plain & Camo Poly Cotton Workwear All-in-One (5 Years Woodland)
- Price
- £14.45
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 5y ago
G5 APPAREL Kids Coverall Plain & Camo Poly Cotton Workwear All-in-One (11 Years Woodland)
- Price
- £14.39
- Rating
- 4.6/5
- Reviews
- 265
- Age
- 5y ago
VATINNT Mens Cargo Trousers 8-Pocket Hiking Work Trousers 3355 CP Camo 32
- Price
- £26.04
- Rating
- 4.2/5
- Reviews
- 118
- Age
- 1y ago
MERCIYD Outdoor military tactical vest field game wear vest paintball protective gear air gun protective vest suitable for outdoor hunting combat training
- Price
- £30.45
- Rating
- 4.2/5
- Reviews
- 288
- Age
- 4y ago
Newest
by launch date
KxrTpx Army Costume for Kids Military Fancy Dress Outfit Soldier Costume Set with Camouflage Vest and Army Accessories 7-Piece Childrens Army Dress Up Kit with Jungle Camo and Green Trousers
- Price
- £10.74
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4mo ago
AYZDJ 3 PCS Army Costume Set for Adults Military Soldier Fancy Dress with Camo Hat Aviator Sunglasses & Dog Tag Necklace
- Price
- £5.07
- Rating
- 3.6/5
- Reviews
- 6
- Age
- 9mo ago
MELFZDM Boys Soldier Military Tactical Helmet Costume Childrens Special Forces Role Playing Set Camouflage Clothing (camouflage color 140size)
- Price
- £71.84
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
deAO Kids Army Soldier Costume Military Fancy Dress Set for Boys & Girls
- Price
- £22.29
- Rating
- 3.9/5
- Reviews
- 34
- Age
- 1y ago
KalaDuck Army Costume for Kids 12PCS Army Accessories with Tactical Airsoft Helmet Military Vest Toy Gun Walkie-Talkie Role Play Halloween Toys Soldiers Camouflage Costume for Boys Girls
- Price
- £30.26
- Rating
- 4.4/5
- Reviews
- 68
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
29 rising
Sellers
73
Top-5 brand share
50%
Top 20: 92%
Top-5 click share
34%
Top 20: 73%
Open market
45%
- G5 APPAREL15%
- HENBRANDT15%
- deAO7%
- Smiffys7%
- MERCIYD6%
- OUTBOUND5%
Army Costume demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Oct, Nov · busiest ÷ quietest = 6.9×
Top Army Costume search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- army costume60K/yr
- kids army costume34K/yr
- army costume for kids31K/yr
- army fancy dress9K/yr
- army costume men15K/yr
- army dress up for boys9K/yr
- soldier costume12K/yr
- army outfit9K/yr
- military costume9K/yr
- boys army costume10K/yr
What reviews say buyers love and hate about Army Costume
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Good fit”
“As described”
“The quality feels reasonable for the price”
“Money well spent”
“the material felt durable enough for energetic play”
What buyers complain about
85% of reviews“Cheap and useless”
“on the large side”
“Cheap synthetic material”
“Not worth the price”
“They broke just before going to comic con”
Army Costume return rate & reasons
Why buyers send it back, as a share of all return requests.
3.3%
Return rate
88%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Army Costume questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
