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Aquadoodle

Fail

Shoppers spend only $94K a year here, so Aquadoodle is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£94K/yr145K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
60%top-5 click share · 13 brands · 32 sellers

Flapen Score

Aquadoodle against its category

The dotted line is the Toys & Games average. Past it, Aquadoodle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquadoodle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquadoodle 145K times last year and spent an estimated £94K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
4.7%
Market size, estimated
£94Ka year
Peak month
December4.6× the quietest month
Top search term
water doodle mat34K searches a year

02 · Price

A sale here is worth £13.93.

Listings sell for £13.93 on average, from £6.10 to £17.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.93 that is £7K to £10K a year per listing.

Average price
£13.93under the $15 to $100 sweet spot
Price range
£6.10–£17.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #56 within Arts & Crafts. It carries 1,178 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#56in Arts & Crafts
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,178per listing
Listings tracked
17

04 · Newcomers

Amazon counts 2 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Aquadoodle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

32

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

23%

  • MELAND24%
  • Aquadoodle24%
  • Tesok11%
  • Assark7%
  • LOYO6%
  • Tragik5%

Demand

Aquadoodle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Aquadoodle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • water doodle mat34K/yr
  • water drawing mat21K/yr
  • doodle mat14K/yr
  • aqua mat19K/yr
  • water mat drawing11K/yr
  • drawing mat8K/yr
  • water painting mat6K/yr
  • water doodle mat for 2 year olds8K/yr
  • water colouring mat4K/yr
  • aqua drawing mat5K/yr

Reviews and returns

What reviews say buyers love and hate about Aquadoodle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%−0.04

Smaller

The mat is bigger than I expected it to be

Quite big in size

Moist/Dry11%−0.09

Mine actually went moldy even though it was left overnight to dry

even though we dried it out over night it has gone mouldy

Defective Material/Parts8%−0.07

Must be faulty or something

Amazon should stop selling this item until the defective parts. as mentioned in many reviews

Quality-Overall8%−0.07

the box looks a little cheap

just not absolutely perfect

Very disappointing from a known brand

Drying Time6%+0.27

it can take a little while to dry out before it can be reused

Love

Fun/Entertainment Experience17%+0.91

Perfect fun for the kids

Exciting and fun

will keep them entertained

Value For Money9%+0.69

really good value

well worth it

Excellent value

Ease Of Cleaning9%+0.67

No mess

It keeps the house clean too

Easy to clean

Size-Overall8%−0.04

Great size

The mat is a good size

it is true to the stated size

Quality-Overall7%−0.07

The mat is well built

The quality of the mat feels good for the price

Good quality

Return

0.8% Return rate 27% Fixable by listing

Gifting Purpose24%▁▆▅█▅▆
Size-Overall19%▁▃█▃▅▄

Smaller

The mat is bigger than I expected it to be

Quite big in size

Quality-Overall14%▃▃▇█▄▃

the box looks a little cheap

just not absolutely perfect

Very disappointing from a known brand

Functionality-Overall13%█▆▂▁▂▂
Defective Material/Parts6%▄▁▁▁█▁

Must be faulty or something

Amazon should stop selling this item until the defective parts. as mentioned in many reviews

FAQ

Common Aquadoodle questions

Answered from the same tracked data.