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Aquadoodle

Fail

Shoppers spend an estimated $94K a year here, so Aquadoodle is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£94K/yr145K searches / yr
90-day growth
+5.6%search demand this quarter
Competition
60%top-5 click share · 13 brands · 32 sellers

Flapen Score

Aquadoodle against its category

The dotted line is the Toys & Games average. Past it, Aquadoodle is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aquadoodle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Aquadoodle 145K times last year and spent an estimated £94K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 4.7% of those searches ended in a purchase.

Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.

Searches, last 12 months
145K
Growth, 90 days vs prior 90
+5.6%
Conversion, latest week
4.7%
Market size, estimated
£94Ka year
Peak month
December4.6× the quietest month
Top search term
water doodle mat34K searches a year

02 · Price

A sale here is worth £13.93.

Listings sell for £13.93 on average, from £6.10 to £17.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.93 that is £7K to £10K a year per listing.

Average price
£13.93under the $15 to $100 sweet spot
Price range
£6.10–£17.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£7K–£10K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #56 within Arts & Crafts. It carries 1,178 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
7.2%
Average rank
#56in Arts & Crafts
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,178per listing
Listings tracked
17

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top Aquadoodle products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£19K£28K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

32

Est. top-5 brand share

72%

Top 20: 100%

Est. top-5 click share

60%

Top 20: 100%

Open market

23%

  • MELAND24%
  • Aquadoodle24%
  • Tesok11%
  • Assark7%
  • LOYO6%
  • Tragik5%

Demand

Aquadoodle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Aquadoodle search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • water doodle mat34K/yr
  • water drawing mat21K/yr
  • doodle mat14K/yr
  • aqua mat19K/yr
  • water mat drawing11K/yr
  • drawing mat8K/yr
  • water painting mat6K/yr
  • water doodle mat for 2 year olds8K/yr
  • water colouring mat4K/yr
  • aqua drawing mat5K/yr

Reviews and returns

What reviews say buyers love and hate about Aquadoodle

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Fun/Entertainment Experience”
14%of negative reviews mention “Size-Overall”
0.8%of orders come back
“Smaller”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Aquadoodle questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data