Aquadoodle
FailShoppers spend an estimated $94K a year here, so Aquadoodle is a Fail.
- Flapen Score
- 49 / 100Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 4449
- Market size
- £94K/yr145K searches / yr
- 90-day growth
- +5.6%search demand this quarter
- Competition
- 60%top-5 click share · 13 brands · 32 sellers
Flapen Score
Aquadoodle against its category
The dotted line is the Toys & Games average. Past it, Aquadoodle is stronger. Inside it, weaker.
Market
The Aquadoodle market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aquadoodle 145K times last year and spent an estimated £94K. The top 5 brands take 72% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 145K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +5.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £94K a year.
- Searches, last 12 months
- 145K
- Growth, 90 days vs prior 90
- +5.6%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £94Ka year
- Peak month
- December4.6× the quietest month
- Top search term
- water doodle mat34K searches a year
02 · Price
A sale here is worth £13.93.
Listings sell for £13.93 on average, from £6.10 to £17.92. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £13.93 that is £7K to £10K a year per listing.
- Average price
- £13.93under the $15 to $100 sweet spot
- Price range
- £6.10–£17.92
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £7K–£10K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.2% of listings are out of stock. The average listing ranks #56 within Arts & Crafts. It carries 1,178 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 100%
- Out of stock, average day
- 7.2%
- Average rank
- #56in Arts & Crafts
- Average rating
- 4.39 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,178per listing
- Listings tracked
- 17
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Aquadoodle products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
MELAND Water Doodle Mat Mess-Free Toy for Kids & Toddlers Ages 3-6
- Price
- £17.48
- Rating
- 4.3/5
- Reviews
- 415
- Age
- 5y ago

Aquadoodle Classic Large Water Doodle Mat Official Tomy No Mess Colouring and Drawing Game Suitable for Toddlers and Children from 18 Months+
- Price
- £12.48
- Rating
- 4.6/5
- Reviews
- 6,545
- Age
- 11y ago

Aquadoodle Super Rainbow Deluxe Large Water Doodle Mat Official Tomy No Mess Colouring & Drawing Game Suitable Toddlers and Children 18 Months+
- Price
- £16.31
- Rating
- 4.6/5
- Reviews
- 7,737
- Age
- 8y ago

Water Doodle Mat -Aqua Magic Drawing Mat No Mess Painting Coloring Board with 4 Suction Cups & 1 Storage Bag & 6 Magic Pens Toddler Toys Educational Birthday Gifts for 2 3 4 5 6 Year Old Boys Girls
- Price
- £13.60
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago

Ocean Theme Water Doodle Mat with 6 Magic Pen Painting Mess Free Painting Game Sensory Educational Toy for 2 3 4 5 6+Years Old Boys and Girls Kids Birthday Easter Christmas Gifts Kid Toy
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 7mo ago
Trending
estimated 90-day click momentum
44×32cm Reusable Water Drawing Fabric Mat Mess-Free Water Sketch Pad Portable Creative Graffiti Cloth Mat for Adult Indoor Leisure Outdoor Relaxation & Personal Art Creation
- Price
- £6.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Funsland Water Doodle Mat for Kids - Toys Reusable 110X70cm Aqua Drawing Mat with 6 Magic Pens Girls Boys Gifts Age 3-7 Year Old Kids
- Price
- £10.11
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago

Ocean Theme Water Doodle Mat with 6 Magic Pen Painting Mess Free Painting Game Sensory Educational Toy for 2 3 4 5 6+Years Old Boys and Girls Kids Birthday Easter Christmas Gifts Kid Toy
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 7mo ago

Water Doodle Mat Sea Life 100 x 80cm Mess-Free Water Drawing Mat for Kids Ages 3-8 with Roller Stamp Markers Water Pens Foam Shapes & Stencils
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 10mo ago

Water Doodle Mat Kids Painting Writing Color Doodle Drawing Mat
- Price
- £16.92
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 7mo ago
Newest
by launch date
44×32cm Reusable Water Drawing Fabric Mat Mess-Free Water Sketch Pad Portable Creative Graffiti Cloth Mat for Adult Indoor Leisure Outdoor Relaxation & Personal Art Creation
- Price
- £6.10
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago

Ocean Theme Water Doodle Mat with 6 Magic Pen Painting Mess Free Painting Game Sensory Educational Toy for 2 3 4 5 6+Years Old Boys and Girls Kids Birthday Easter Christmas Gifts Kid Toy
- Price
- £16.96
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 7mo ago

Water Doodle Mat Kids Painting Writing Color Doodle Drawing Mat
- Price
- £16.92
- Rating
- 4.3/5
- Reviews
- 46
- Age
- 7mo ago

Water Doodle Mat Sea Life 100 x 80cm Mess-Free Water Drawing Mat for Kids Ages 3-8 with Roller Stamp Markers Water Pens Foam Shapes & Stencils
- Price
- £17.92
- Rating
- 4.2/5
- Reviews
- 81
- Age
- 10mo ago

Doodle Mats Reusable Town and Vehicle Colouring Mat for Kids | City Play Mat with 10 Washable Pens & Carry Case | Mess Free Travel Toy with Police Car Fire Truck Bus & Helicopter | Eco Friendly A3
- Price
- £16.76
- Rating
- 4.9/5
- Reviews
- 46
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 60% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
32
Est. top-5 brand share
72%
Top 20: 100%
Est. top-5 click share
60%
Top 20: 100%
Open market
23%
- MELAND24%
- Aquadoodle24%
- Tesok11%
- Assark7%
- LOYO6%
- Tragik5%
Demand
Aquadoodle search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.6×
Search terms
Top Aquadoodle search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- water doodle mat34K/yr
- water drawing mat21K/yr
- doodle mat14K/yr
- aqua mat19K/yr
- water mat drawing11K/yr
- drawing mat8K/yr
- water painting mat6K/yr
- water doodle mat for 2 year olds8K/yr
- water colouring mat4K/yr
- aqua drawing mat5K/yr
Reviews and returns
What reviews say buyers love and hate about Aquadoodle
We read the reviews and the return reasons for every product selling here.
“Smaller”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aquadoodle questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









