Aqua Puffs
FailShoppers spend only $23K a year here, so Aqua Puffs is a Fail.
- Flapen Score
- 45 / 100Top 44% of 1,773 Toys & Games niches · +1 vs the category median of 4445
- Market size
- £23K/yr39K searches / yr
- 90-day growth
- -27.7%search demand this quarter
- Competition
- 52%top-5 click share · 11 brands · 14 sellers
Flapen Score
Aqua Puffs against its category
The dotted line is the Toys & Games average. Past it, Aqua Puffs is stronger. Inside it, weaker.
Market
The Aqua Puffs market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Aqua Puffs 39K times last year and spent an estimated £23K. The top 5 brands take 83% of clicks. Flapen scores it 45 out of 100, a Fail.
01 · Demand
4.7% of searches ended in a purchase last week.
Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 39K
- Growth, 90 days vs prior 90
- -27.7%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £23Ka year
- Top search term
- aqua puffs29K searches a year
02 · Price
A sale here is worth £12.30.
Listings sell for £12.30 on average, from £10.10 to £21.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £12.30 that is £1K to £3K a year per listing.
- Average price
- £12.30under the $15 to $100 sweet spot
- Price range
- £10.10–£21.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 14.6% of listings are out of stock. The average listing ranks #150 within Arts & Crafts. It carries 29 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 94%
- Out of stock, average day
- 14.6%
- Average rank
- #150in Arts & Crafts
- Average rating
- 4.48 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 29per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 2 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -12 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- -12 months
Products
Top Aqua Puffs products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Skillmatics Aqua Puffs - Mess-Free Painting 3D Art & Craft Kit for Kids
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3mo ago

DkevEu 3D Puffy Art Kit - Magic Puffys Texture Painting Kit Puff Paint by Number Craft Kits for Kids Arts and Crafts for Kids Gift for Boys & Girls Ages 4 5 6 7 8 9 10 (Ocean Theme)
- Price
- £12.54
- Rating
- 5.0/5
- Reviews
- 7
- Age
- 7mo ago

ZHFEIIRU 3D Art Kit Aqua Puffs Princesses Mess-Free Painting Craft for Girls & Boys DIY Color Inflate Activity Travel Toys & Creative Gifts for Girls & Boys (Space)
- Price
- £10.80
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 7mo ago

Craft Kits for 4-10 Year Old Kids-Unicorns Princesses Painting Keyring Kits
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 5mo ago

ZHFEIIRU 3D Art Kit Aqua Puffs Princesses Mess-Free Painting Craft for Girls & Boys DIY Color Inflate Activity Travel Toys & Creative Gifts for Girls & Boys (Aqua Puffs Princesses)
- Price
- £11.64
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 10mo ago
Trending
90-day click momentum
Skillmatics Aqua Puffs - Mess-Free Painting 3D Art & Craft Kit for Kids
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3mo ago

ZHFEIIRU 3D Art Kit Aqua Puffs Princesses Mess-Free Painting Craft for Girls & Boys DIY Color Inflate Activity Travel Toys & Creative Gifts for Girls & Boys (32PCS Animal+ Display Stand)
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago

62Pcs Art Crafts Kit for Kids 3D Aqua Puffs Magic Foam Texture Magic Painting Set for 3 Old mess free colouring for Girls Boys DIY Keychains for Childrens Birthday Presents Toy Ages 4-10 (Animal)
- Price
- £10.74
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Skillmatics Aqua Puffs - Mess-Free Painting 3D Art & Craft Kit for Kids
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3mo ago

RuiHawk 75 Pcs Magic Aqua Puffs 3D Painting Kit 3D Puffy Paint Art Kit with 24 Auto-Flow Markers & 38 Texture Sheets - No Mess Water-Activated Art Supplies Non-Toxic Creative Gift for Ages 5-10
- Price
- £21.48
- Rating
- 4.5/5
- Reviews
- 101
- Age
- 10mo ago
Newest
by launch date
Skillmatics Aqua Puffs - Mess-Free Painting 3D Art & Craft Kit for Kids
- Price
- £12.97
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3mo ago

Skillmatics Aqua Puffs - Mess-Free Painting 3D Art & Craft Kit for Kids
- Price
- £13.80
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 3mo ago

ZHFEIIRU 3D Art Kit Aqua Puffs Princesses Mess-Free Painting Craft for Girls & Boys DIY Color Inflate Activity Travel Toys & Creative Gifts for Girls & Boys (32PCS Animal+ Display Stand)
- Price
- £10.26
- Rating
- 4.6/5
- Reviews
- 21
- Age
- 3mo ago

62Pcs Art Crafts Kit for Kids 3D Aqua Puffs Magic Foam Texture Magic Painting Set for 3 Old mess free colouring for Girls Boys DIY Keychains for Childrens Birthday Presents Toy Ages 4-10 (Animal)
- Price
- £10.74
- Rating
- 4.0/5
- Reviews
- 1
- Age
- 3mo ago

Craft Kits for 4-10 Year Old Kids-Unicorns Princesses Painting Keyring Kits
- Price
- £12.65
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 rising
Sellers
14
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
52%
Top 20: 100%
Open market
13%
- ZHFEIIRU25%
- Skillmatics21%
- DkevEu18%
- mtchavno11%
- Kimzom8%
- Easymaidi4%
- Open — no brand owns it (5 brands, 13%)
Demand
Aqua Puffs search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 6.0× · 7 of 12 months tracked
Search terms
Top Aqua Puffs search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- aqua puffs29K/yr
- aqua puffs arts and crafts6K/yr
- aqua puff4K/yr
Reviews and returns
What reviews say buyers love and hate about Aqua Puffs
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
rather expensive at nearly £16
It is a little on the pricey side
At first I thought it was over priced
Colour in the front of the design with the included pens. apparently it won't work with other pens.
it ripped a few of them as they were so hard to pull off
it ripped a few of them as they were so hard to pull off
The sticky peel off pad is quite sticky
Love
They kept the children entertained
Fun time
Great fun
There's a nice range of colours included
a decent set of colours
are a good choice of colours
Nice craft
There's a good variety of designs to choose from
the designs are easy to colour
Very easy to use - the instructions are clear enough
they are easy to follow
It's easy to use
Fun gift
Ideal for a gift as well
It serves as an excellent gift option for individuals of all ages
Return
0.1% Return rate 80% Fixable by listing
rather expensive at nearly £16
It is a little on the pricey side
At first I thought it was over priced
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Aqua Puffs questions
Answered from the same tracked data.









