apple squishy
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Review moat
Incredible3.02avg incumbent reviews — the moat a new listing must climb
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great33%top-5 click share — an open shelf
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.59avg listing price — sweet spot $15–$100
Market size
Bad£23K£23K/yr · 66K searches
Price range
Bad£1.80–£12.69cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, apple squishy is a £23K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 30, 2026 · scored weekly · How we score niches
apple squishy market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- £15K–£19K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #1,556
- Page quality
- 0%
- Prime
- 73%
- Sponsored
- 98%
- Out of stock
- 34.4%
- Avg brand age
- -24 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
31
Sellers
41
Top-5 brand share
51%
Top 20: 90%
Top-5 click share
33%
Top 20: 73%
Open market
45%
- Pipihome19%
- Generic15%
- Yizemay7%
- KINGSH5%
- PRVCFZ5%
- ZISHAN4%
Top apple squishy search terms
- apple squishy43K/yr
- squishy apple16K/yr
- slushy apple squishy7K/yr
Top apple squishy products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Squishy Fidget Toys 2Pcs Apple Squishy Apples Stress Balls for Adults Sensory Stress Relief Toys Squeezy Squishies Fruit Fidget for Autism Anxiety Relief
Pipihome£10.763.6★9 rev
KINGSH Apples Toy Soft Slushy Pink Apple Toy Slow Rebound Anxiety Relief Sensory Fidget Stress Toys for Relaxation and Focus Office Travel (Apple Pink)
KINGSH£6.682.0★2 rev
Green Apples Stress Balls for Adults for Office Desk Travel (Green)
Generic£8.173.0★3 rev
Squishy Toys 4 Pcs Apple Squishy Slow Rising Stress Balls for Adults Kids
Pipihome£12.533.6★9 rev
Apples Balls
Yizemay£7.563.7★3 rev
Newest
by launch dateStress Ball
Hlayshing£7.042 rev
Lightyard Cute Apple Squishy Toys Stress Ball Sensory Anxiety Relief Toy for Kids & Adults Fruit Taba Large Fidget Squeeze Stress Relief Gift Office Desk Toy (green)
Lightyard£6.530 rev
Apples balls
Yizemay£11.514 rev
Giant Butter Jumbo Big Butters Stress Balls (Apple-Pink)
LMIX£5.804 rev
PICKSMOCUB 2 Pack Apple Fidget Toys Slow Rising Stress Balls Cute Fruit Fidget Toys Soft Sensory Anxiety Relief Fidget Toy For Adults Kids Office Desk Travel Classroom Green & Pink
PICKSMOCUB£10.024 rev
Trending
90-day click momentumStress Ball
Hlayshing£7.041.5★
PICKSMOCUB 2 Pack Apple Fidget Toys Slow Rising Stress Balls Cute Fruit Fidget Toys Soft Sensory Anxiety Relief Fidget Toy For Adults Kids Office Desk Travel Classroom Green & Pink
PICKSMOCUB£10.023.2★
Apple Squishy Stress Ball Soft and Squishy Apple for Stress Relief Hand Therapy Green Apple Squishy Ball for Desk and Home Use
ZISHAN£7.300.0★
2Pcs Jumbo Squishies and Fruit Squishy Set Two Large Soft Foam Items for Gentle Hand Activity Suitable for Students and Office Workers Banana and Red Apple Design
TUBAWD£11.623.0★
2 PCS Apple Squishy Squishys Appled Slushy Apples Squishyss Maltose Squishys Green Appleds Squishy Soft Sensory Tool Two Colourful Stress Relief Apples Pink and Blue Maltose Design
ZZHLYQ£9.301.0★
What buyers say about apple squishy
What buyers praise and complain about, mined from review topics.What buyers love
“Fun to play with”
“Soft and satisfying”
“Great little gift for friends”
“Great value for two”
“The colour is also nice”
“Seem good quality”
“stays in shape so much better than a needoh I would choose this any day 10/10 recommend also arrived in a relatively short amount of time”
“The slow rising effect is the best part”
“it has held up well”
“and non-sticky”
What buyers complain about
“Broke within a day”
“Extremely strong smell of petrol”
“Does not look like the picture at all”
“Really expensive for what it is”
“Small”
“Arrived very late in damaged packaging and was leaking”
“not the best”
“Nothing like the picture and very sticky”
“can't believe they can charge £12.99 for this”
“Not slow rising doesnt come back to original shape”
Top return reasons
Common questions
- Is apple squishy profitable to sell on Amazon United Kingdom?
- The niche generates £23K/yr across 45 tracked products. 1 of 44 products launched in the last 360 days are still selling. 90-day search growth is >1,000%. Flapen's verdict: Worth a look (68/100).
- How competitive is the apple squishy niche?
- 31 brands and 41 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 51% of demand.
- What do buyers complain about in apple squishy?
- Top complaints mined from reviews: Durability, Smell, Advertised Vs Actual Product. The return rate is 0.0%.
- What does it cost to enter the apple squishy niche?
- Listings span £1.80–£12.69; the average listing price is £7.59 (sweet spot $15–$100). The average incumbent carries 3 reviews — the moat a new listing must climb.