How competitive is the Apple Squishy niche on Amazon United Kingdom?

31 brands and 41 sellers compete in Apple Squishy on Amazon United Kingdom. The top 5 Apple Squishy products take 33% of clicks and its top 5 brands hold 51% of demand.

What does it cost to enter the Apple Squishy niche?

Apple Squishy sells for £7.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.80–£12.69. The average incumbent carries 3 reviews — the moat a new listing must climb.

Apple Squishy

Apple Squishy shows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Apple Squishy profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Apple Squishy is a £23K/yr Amazon United Kingdom market (66K searches/yr). The top 5 brands hold 51% of demand. Verdict: Worth a look — 68/100.

Apple Squishy: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 4.7% of searches end in a purchase.

£23K

revenue / yr

Units sold / yr3K

Search volume / yr>1,000%66K

Conversion rate4.7%

Avg price£7.59

Who owns the niche?

The top 5 brands hold 51% of demand, so 49% of the market is open.

49%

open market share

Brands · sellers31 · 41

Top-5 product click share33%

Open market49%

Avg brand age-24 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 3.3★ — the gap to enter on.

0/100

page quality · 45 products

Top Apple Squishy products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Squishy Fidget Toys 2Pcs Apple Squishy Apples Stress Balls for Adults Sensory Stress Relief Toys Squeezy Squishies Fruit Fidget for Autism Anxiety Relief

Price: £10.76
Rating: 3.6/5
Reviews: 9
Age: 3mo ago

KINGSH Apples Toy Soft Slushy Pink Apple Toy Slow Rebound Anxiety Relief Sensory Fidget Stress Toys for Relaxation and Focus Office Travel (Apple Pink)

Price: £6.68
Rating: 2.0/5
Reviews: 2
Age: 2mo ago

Green Apples Stress Balls for Adults for Office Desk Travel (Green)

Price: £8.17
Rating: 3.0/5
Reviews: 3
Age: 3mo ago

Squishy Toys 4 Pcs Apple Squishy Slow Rising Stress Balls for Adults Kids

Price: £12.53
Rating: 3.6/5
Reviews: 9
Age: 3mo ago

Apples Balls

Price: £7.56
Rating: 3.7/5
Reviews: 3
Age: 2mo ago

Newest

by launch date

Stress Ball

Price: £7.04
Rating: 1.5/5
Reviews: 2
Age: today

Lightyard Cute Apple Squishy Toys Stress Ball Sensory Anxiety Relief Toy for Kids & Adults Fruit Taba Large Fidget Squeeze Stress Relief Gift Office Desk Toy (green)

Price: £6.53
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Apples balls

Price: £11.51
Rating: 2.4/5
Reviews: 4
Age: 1mo ago

Giant Butter Jumbo Big Butters Stress Balls (Apple-Pink)

Price: £5.80
Rating: 5.0/5
Reviews: 4
Age: 2mo ago

PICKSMOCUB 2 Pack Apple Fidget Toys Slow Rising Stress Balls Cute Fruit Fidget Toys Soft Sensory Anxiety Relief Fidget Toy For Adults Kids Office Desk Travel Classroom Green & Pink

Price: £10.02
Rating: 3.2/5
Reviews: 4
Age: 2mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

Sellers

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

33%

Top 20: 73%

Open market

45%

Pipihome19%
Generic15%
Yizemay7%
KINGSH5%
PRVCFZ5%
ZISHAN4%

Top Apple Squishy search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

apple squishy43K/yr >1,000%2.7% conv.
squishy apple16K/yr >1,000%2.4% conv.
slushy apple squishy7K/yr >1,000%0.7% conv.

What reviews say buyers love and hate about Apple Squishy

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews

Fun/Entertainment Experience20%

“Fun to play with”

Soft Feel15%

“Soft and satisfying”

Gifting Purpose10%

“Great little gift for friends”

Value For Money9%

“Great value for two”

Color8%

“The colour is also nice”

What buyers complain about

84% of reviews

Durability20%

“Broke within a day”

Smell12%

“Extremely strong smell of petrol”

Advertised Vs Actual Product11%

“Does not look like the picture at all”

Value For Money8%

“Really expensive for what it is”

Size-Overall8%

“Small”

Apple Squishy return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof

28%

2Advertised Vs Actual Product

11%

3Quality-Overall

11%

4Defective Material/Parts

5Smell

Common Apple Squishy questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Apple Squishy 68/100 on Amazon United Kingdom — Worth a look. The niche generates £23K/yr across 45 tracked products. 1 of 44 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.

Apple Squishy buyers on Amazon United Kingdom complain most about Durability, Smell, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.