Apple Squishy
PassApple Squishy scores 68 out of 100, a Pass. Shoppers spend an estimated $23K a year here, search demand grew >1,000% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 68 / 100Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 4468
- Market size
- £23K/yr66K searches / yr
- 90-day growth
- >1,000%search demand this quarter
- Competition
- 33%top-5 click share · 31 brands · 41 sellers
Flapen Score
Apple Squishy against its category
The dotted line is the Toys & Games average. Past it, Apple Squishy is stronger. Inside it, weaker.
Market
The Apple Squishy market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Apple Squishy 66K times last year and spent an estimated £23K. The top 5 brands take 51% of clicks. Flapen scores it 68 out of 100, a Pass.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.
- Searches, last 12 months
- 66K
- Growth, 90 days vs prior 90
- >1,000%
- Conversion, latest week
- 4.7%
- Market size, estimated
- £23Ka year
- Top search term
- apple squishy43K searches a year
02 · Price
A sale here is worth £7.59.
Listings sell for £7.59 on average, from £1.80 to £12.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.59 that is £0 to £759 a year per listing.
- Average price
- £7.59under the $15 to $100 sweet spot
- Price range
- £1.80–£12.69
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£759
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
98% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #1,556 within Novelty & Gag Toys. It carries 3 reviews at 3.25 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 98%
- Prime listings
- 73%
- Out of stock, average day
- 34.4%
- Average rank
- #1,556in Novelty & Gag Toys
- Average rating
- 3.25 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3per listing
- Listings tracked
- 45
04 · Newcomers
1 of last year's 44 launches cleared the first-year sales bar.
44 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for -24 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 44
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- -24 months
Products
Top Apple Squishy products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 30, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Squishy Fidget Toys 2Pcs Apple Squishy Apples Stress Balls for Adults Sensory Stress Relief Toys Squeezy Squishies Fruit Fidget for Autism Anxiety Relief
- Price
- £10.76
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 3mo ago

KINGSH Apples Toy Soft Slushy Pink Apple Toy Slow Rebound Anxiety Relief Sensory Fidget Stress Toys for Relaxation and Focus Office Travel (Apple Pink)
- Price
- £6.68
- Rating
- 2.0/5
- Reviews
- 2
- Age
- 2mo ago

Green Apples Stress Balls for Adults for Office Desk Travel (Green)
- Price
- £8.17
- Rating
- 3.0/5
- Reviews
- 3
- Age
- 3mo ago

Squishy Toys 4 Pcs Apple Squishy Slow Rising Stress Balls for Adults Kids
- Price
- £12.53
- Rating
- 3.6/5
- Reviews
- 9
- Age
- 3mo ago

Apples Balls
- Price
- £7.56
- Rating
- 3.7/5
- Reviews
- 3
- Age
- 2mo ago
Trending
estimated 90-day click momentum
Stress Ball
- Price
- £7.04
- Rating
- 1.5/5
- Reviews
- 2
- Age
- today

PICKSMOCUB 2 Pack Apple Fidget Toys Slow Rising Stress Balls Cute Fruit Fidget Toys Soft Sensory Anxiety Relief Fidget Toy For Adults Kids Office Desk Travel Classroom Green & Pink
- Price
- £10.02
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2mo ago

Apple Squishy Stress Ball Soft and Squishy Apple for Stress Relief Hand Therapy Green Apple Squishy Ball for Desk and Home Use
- Price
- £7.30
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 2mo ago

2Pcs Jumbo Squishies and Fruit Squishy Set Two Large Soft Foam Items for Gentle Hand Activity Suitable for Students and Office Workers Banana and Red Apple Design
- Price
- £11.62
- Rating
- 3.0/5
- Reviews
- 4
- Age
- 3mo ago

2 PCS Apple Squishy Squishys Appled Slushy Apples Squishyss Maltose Squishys Green Appleds Squishy Soft Sensory Tool Two Colourful Stress Relief Apples Pink and Blue Maltose Design
- Price
- £9.30
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 2mo ago
Newest
by launch date
Stress Ball
- Price
- £7.04
- Rating
- 1.5/5
- Reviews
- 2
- Age
- today

Lightyard Cute Apple Squishy Toys Stress Ball Sensory Anxiety Relief Toy for Kids & Adults Fruit Taba Large Fidget Squeeze Stress Relief Gift Office Desk Toy (green)
- Price
- £6.53
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Apples balls
- Price
- £11.51
- Rating
- 2.4/5
- Reviews
- 4
- Age
- 1mo ago

Giant Butter Jumbo Big Butters Stress Balls (Apple-Pink)
- Price
- £5.80
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 2mo ago

PICKSMOCUB 2 Pack Apple Fidget Toys Slow Rising Stress Balls Cute Fruit Fidget Toys Soft Sensory Anxiety Relief Fidget Toy For Adults Kids Office Desk Travel Classroom Green & Pink
- Price
- £10.02
- Rating
- 3.2/5
- Reviews
- 4
- Age
- 2mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
31
Sellers
41
Est. top-5 brand share
51%
Top 20: 90%
Est. top-5 click share
33%
Top 20: 73%
Open market
45%
- Pipihome19%
- Generic15%
- Yizemay7%
- KINGSH5%
- PRVCFZ5%
- ZISHAN4%
Search terms
Top Apple Squishy search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- apple squishy43K/yr
- squishy apple16K/yr
- slushy apple squishy7K/yr
Reviews and returns
What reviews say buyers love and hate about Apple Squishy
We read the reviews and the return reasons for every product selling here.
“Broke within a day”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Apple Squishy questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









