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Apple Squishy

Pass

Apple Squishy scores 68 out of 100, a Pass. Shoppers spend $23K a year here, search demand grew >1,000% this quarter, and returns run at 0.0% of orders.

Flapen Score
68
68 / 100
Top 2% of 1,773 Toys & Games niches · +24 vs the category median of 44
Market size
£23K/yr66K searches / yr
90-day growth
>1,000%search demand this quarter
Competition
33%top-5 click share · 31 brands · 41 sellers

Flapen Score

Apple Squishy against its category

The dotted line is the Toys & Games average. Past it, Apple Squishy is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Apple Squishy market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Apple Squishy 66K times last year and spent an estimated £23K. The top 5 brands take 51% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

4.7% of searches ended in a purchase last week.

Shoppers searched for this 66K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.7% of those searches ended in a purchase. Searches in the last 90 days moved >1,000% against the 90 days before. Searches, conversion and average price together put the market at an estimated £23K a year.

Searches, last 12 months
66K
Growth, 90 days vs prior 90
>1,000%
Conversion, latest week
4.7%
Market size, estimated
£23Ka year
Top search term
apple squishy43K searches a year

02 · Price

A sale here is worth £7.59.

Listings sell for £7.59 on average, from £1.80 to £12.69. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £7.59 that is £0 to £759 a year per listing.

Average price
£7.59under the $15 to $100 sweet spot
Price range
£1.80–£12.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£759
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

98% of listings pay for placement with sponsored ads. 73% ship with Prime. On an average day, 34.4% of listings are out of stock. The average listing ranks #1,556 within Novelty & Gag Toys. It carries 3 reviews at 3.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
98%
Prime listings
73%
Out of stock, average day
34.4%
Average rank
#1,556in Novelty & Gag Toys
Average rating
3.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3per listing
Listings tracked
45

04 · Newcomers

Amazon counts 1 of last year's 44 launches as successful.

44 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for -24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
44
Successful launches
1Amazon's first-year sales bar
Average brand age
-24 months

Products

Top Apple Squishy products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£932£2K£3K£4K110 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

31

Sellers

41

Top-5 brand share

51%

Top 20: 90%

Top-5 click share

33%

Top 20: 73%

Open market

45%

  • Pipihome19%
  • Generic15%
  • Yizemay7%
  • KINGSH5%
  • PRVCFZ5%
  • ZISHAN4%

Search terms

Top Apple Squishy search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • apple squishy43K/yr
  • squishy apple16K/yr
  • slushy apple squishy7K/yr

Reviews and returns

What reviews say buyers love and hate about Apple Squishy

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability20%−0.39

Broke within a day

Lasted less than 10 minutes before breaking

very easy to rip

Smell12%−0.31

Extremely strong smell of petrol

Stinks of petrol

Strong chemical smell

Advertised Vs Actual Product11%−0.26

Does not look like the picture at all

Looks nothing like the photo

it isnt exactly the same as the pictures

Value For Money8%+0.01

Really expensive for what it is

Overpriced

they were more expensive would not recommend

Size-Overall8%−0.22

Small

Smaller than it appears

Not jumbo at all they were quite small

Love

Fun/Entertainment Experience20%+1.91

Fun to play with

It adds a bit of fun to my desk

Relaxing

Soft Feel15%

Soft and satisfying

Its a lovely soft

Lovely soft apples that bounce back nicely

Gifting Purpose10%+0.87

Great little gift for friends

Value For Money9%+0.01

Great value for two

Id say worth the price

definitely worth buying

Color8%+0.11

The colour is also nice

Love the pink

creamy pink colour

Return

0.0% Return rate 22% Fixable by listing

Leak-Proof28%▁▁▁▁█▅

Arrived very late in damaged packaging and was leaking

Dont waste your money they leak as soon as you open them

Leaking out and I have try to contact the seller

Advertised Vs Actual Product11%▁▁▁▁▁█

Does not look like the picture at all

Looks nothing like the photo

it isnt exactly the same as the pictures

Quality-Overall11%▁▁▁▁▂█

not the best

The quality was not good

Poor quality, disappointing

Defective Material/Parts9%▁▁▁▁▃█
Smell8%▁▁▁▁▁█

Extremely strong smell of petrol

Stinks of petrol

Strong chemical smell

FAQ

Common Apple Squishy questions

Answered from the same tracked data.