Annabelle Doll
FailShoppers spend an estimated $36K a year here, so Annabelle Doll is a Fail.
- Flapen Score
- 33 / 100Ranks 1,488 of 1,773 Toys & Games niches · −11 vs the category median of 4433
- Market size
- £36K/yr61K searches / yr
- 90-day growth
- +4.7%search demand this quarter
- Competition
- 77%top-5 click share · 7 brands · 45 sellers
Flapen Score
Annabelle Doll against its category
The dotted line is the Toys & Games average. Past it, Annabelle Doll is stronger. Inside it, weaker.
Market
The Annabelle Doll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Annabelle Doll 61K times last year and spent an estimated £36K. The top 5 brands take 94% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 0.8% of those searches ended in a purchase.
Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved +4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £36K a year.
- Searches, last 12 months
- 61K
- Growth, 90 days vs prior 90
- +4.7%
- Conversion, latest week
- 0.8%
- Market size, estimated
- £36Ka year
- Peak month
- October3.6× the quietest month
- Top search term
- annabelle doll51K searches a year
02 · Price
A sale here is worth £71.26.
Listings sell for £71.26 on average, from £9.32 to £444.70. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £71.26 that is £0 to £7K a year per listing.
- Average price
- £71.26inside the $15 to $100 sweet spot
- Price range
- £9.32–£444.70
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 500–750
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£7K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,887 within Collectible Toys. It carries 228 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 82%
- Out of stock, average day
- 7.7%
- Average rank
- #1,887in Collectible Toys
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 228per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Annabelle Doll products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Mezco Star images 90500 Annabelle The Conjuring Prop Replica Doll Silver
- Price
- £71.51
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 10y ago

Baby Annabell Anna soft 36cm baby doll with Sleeping Eyes - Incl. bottle hat & romper - First doll suitable for Children Aged 1+
- Price
- £15.60
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 1y ago

NECA CONJURING UNIVERSE ANNABELLE 3 ANNABELLE ULTIMATE 7IN AF
- Price
- £38.17
- Rating
- 4.4/5
- Reviews
- 699
- Age
- 6y ago

Baby Annabell Interactive Annabell 43cm - Soft bodied baby doll with realistic movements sounds & accessories - Suitable for Children Aged 3+
- Price
- £47.11
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
![The Dragons Den Adults Annabelle Conjuring Haunted Horror Doll Halloween Movie Fancy Dress Costume [S-M Dress & Sash Only]](https://m.media-amazon.com/images/I/31lE6oFKNhL.jpg)
The Dragons Den Adults Annabelle Conjuring Haunted Horror Doll Halloween Movie Fancy Dress Costume [S-M Dress & Sash Only]
- Price
- £18.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago
Trending
estimated 90-day click momentum![The Dragons Den Adults Annabelle Conjuring Haunted Horror Doll Halloween Movie Fancy Dress Costume [S-M Dress & Sash Only]](https://m.media-amazon.com/images/I/31lE6oFKNhL.jpg)
The Dragons Den Adults Annabelle Conjuring Haunted Horror Doll Halloween Movie Fancy Dress Costume [S-M Dress & Sash Only]
- Price
- £18.56
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 4y ago

BABY born Annabell 43 cm Baby Doll with Sound 7 Functions
- Price
- £49.17
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 1y ago

Baby Annabell Anna soft 36cm baby doll with Sleeping Eyes - Incl. bottle hat & romper - First doll suitable for Children Aged 1+
- Price
- £15.60
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 1y ago

Baby Annabell Interactive Alexander 43cm - Soft bodied baby doll with realistic movements sounds & accessories - Suitable for Children Aged 3+
- Price
- £40.63
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago

Baby Annabell for babies 30cm Sweetie Pink soft body doll with rattle- Suitable from birth (updated design)
- Price
- £9.32
- Rating
- 5.0/5
- Reviews
- 79
- Age
- 1y ago
Newest
by launch date
Baby Annabell Anna soft 36cm baby doll with Sleeping Eyes - Incl. bottle hat & romper - First doll suitable for Children Aged 1+
- Price
- £15.60
- Rating
- 4.8/5
- Reviews
- 74
- Age
- 1y ago

Baby Annabell Interactive Annabell 43cm - Soft bodied baby doll with realistic movements sounds & accessories - Suitable for Children Aged 3+
- Price
- £47.11
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago

Baby Annabell for babies 30cm Sweetie Pink soft body doll with rattle- Suitable from birth (updated design)
- Price
- £9.32
- Rating
- 5.0/5
- Reviews
- 79
- Age
- 1y ago

BABY born Annabell 43 cm Baby Doll with Sound 7 Functions
- Price
- £49.17
- Rating
- 4.5/5
- Reviews
- 212
- Age
- 1y ago

Baby Annabell Interactive Alexander 43cm - Soft bodied baby doll with realistic movements sounds & accessories - Suitable for Children Aged 3+
- Price
- £40.63
- Rating
- 4.4/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
7 falling
Sellers
45
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
3%
- Mezco39%
- Baby Annabell32%
- NECA10%
- The Dragons Den7%
- Trick Or Treat Studios6%
- BABY born4%
- Open — no brand owns it (1 brand, 3%)
Demand
Annabelle Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Reviews and returns
What reviews say buyers love and hate about Annabelle Doll
We read the reviews and the return reasons for every product selling here.
“Too expensive for what it does”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Annabelle Doll questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









