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Anna Doll

Fail

The top 5 brands take 100% of clicks, so Anna Doll is a Fail.

Flapen Score
31
31 / 100
Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 44
Market size
£45K/yr47K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
91%top-5 click share · 3 brands · 105 sellers

Flapen Score

Anna Doll against its category

The dotted line is the Toys & Games average. Past it, Anna Doll is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Anna Doll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Anna Doll 47K times last year and spent an estimated £45K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.

01 · Demand

7.0% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
7.0%
Market size, estimated
£45Ka year
Peak month
December6.2× the quietest month
Top search term
anna doll28K searches a year

02 · Price

A sale here is worth £13.50.

Listings sell for £13.50 on average, from £6.71 to £21.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.50 that is £1K to £3K a year per listing.

Average price
£13.50under the $15 to $100 sweet spot
Price range
£6.71–£21.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #345 within Dolls & Accessories. It carries 2,072 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
14.7%
Average rank
#345in Dolls & Accessories
Average rating
4.63 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,072per listing
Listings tracked
8

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Anna Doll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

105

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

91%

Top 20: 100%

Open market

0%

  • Mattel73%
  • Disney Store16%
  • Disney Frozen11%

Demand

Anna Doll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 6.2×

Search terms

Top Anna Doll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • anna doll28K/yr
  • anna frozen doll7K/yr
  • anna doll frozen7K/yr
  • frozen anna doll5K/yr

Reviews and returns

What reviews say buyers love and hate about Anna Doll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%+0.46

Bigger than I expected

Love

Quality-Overall39%−0.12

Good quality item

Lovely quality doll

Great quality toy

Gifting Purpose22%+2.32

Lovely present for my granddaughter

Great gift

Product comes in a nice box idea present for our 4 years old granddaughter

Value For Money10%−0.03

good value and value arrived quickly

Great value

Great item and price

Advertised Vs Actual Product9%+0.86

Looks just like the image

Does what it says on the tin

Heating6%+0.55

it does a good job of keeping hot drinks warm too

Return

0.7% Return rate 8% Fixable by listing

Gifting Purpose42%█▅▅█▁▁
Quality-Overall33%▁▁▅▁█▁
Durability8%▁█▁▁▁▁
Functionality-Overall8%▁▁▁▁▁█
Size-Overall8%

Bigger than I expected

FAQ

Common Anna Doll questions

Answered from the same tracked data.