Anna Doll
FailThe top 5 brands take 100% of clicks, so Anna Doll is a Fail.
- Flapen Score
- 31 / 100Ranks 1,575 of 1,773 Toys & Games niches · −13 vs the category median of 4431
- Market size
- £45K/yr47K searches / yr
- 90-day growth
- -40.3%search demand this quarter
- Competition
- 91%top-5 click share · 3 brands · 105 sellers
Flapen Score
Anna Doll against its category
The dotted line is the Toys & Games average. Past it, Anna Doll is stronger. Inside it, weaker.
Market
The Anna Doll market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Anna Doll 47K times last year and spent an estimated £45K. All 3 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 31 out of 100, a Fail.
01 · Demand
7.0% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £45K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- -40.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- £45Ka year
- Peak month
- December6.2× the quietest month
- Top search term
- anna doll28K searches a year
02 · Price
A sale here is worth £13.50.
Listings sell for £13.50 on average, from £6.71 to £21.28. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £13.50 that is £1K to £3K a year per listing.
- Average price
- £13.50under the $15 to $100 sweet spot
- Price range
- £6.71–£21.28
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.7% of listings are out of stock. The average listing ranks #345 within Dolls & Accessories. It carries 2,072 reviews at 4.63 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 88%
- Prime listings
- 100%
- Out of stock, average day
- 14.7%
- Average rank
- #345in Dolls & Accessories
- Average rating
- 4.63 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,072per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Anna Doll products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Mattel Disney Frozen Anna Fashion Doll in Frozen 1 Look
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 5,958
- Age
- 3y ago

Disney Store Official Anna Classic Doll for Kids Frozen 30cm/12 Fully Posable Toy with Iconic Winter Outfit & Surprise Character Friend - Suitable for Ages 3+
- Price
- £16.59
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

Mattel Disney Frozen Singing Anna For the First Time in Forever in 4 Languages
- Price
- £14.42
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 1y ago

Mattel Disney Princess Dolls Anna Posable Fashion Doll with Signature Clothing and Accessories Disneys Frozen 2 Movie Toys HLW50 Black purple Black-purple
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 1,985
- Age
- 3y ago

Disney Frozen 2 Anna Doll 14 / 35cm Tall Articulated Doll Dressed in Iconic Fashion Dress with the Crest of Arendelle Tiara for Extra Play For Girls Aged 3+
- Price
- £13.19
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 7y ago
Trending
90-day click momentum
Disney Store Official Anna Classic Doll for Kids Frozen 30cm/12 Fully Posable Toy with Iconic Winter Outfit & Surprise Character Friend - Suitable for Ages 3+
- Price
- £16.59
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

Disney Frozen 2 Anna Doll 14 / 35cm Tall Articulated Doll Dressed in Iconic Fashion Dress with the Crest of Arendelle Tiara for Extra Play For Girls Aged 3+
- Price
- £13.19
- Rating
- 4.8/5
- Reviews
- 32
- Age
- 7y ago

Mattel Disney Frozen Singing Anna For the First Time in Forever in 4 Languages
- Price
- £14.42
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 1y ago

Disney Frozen JAKKS Pacific 2 Anna Adventure Doll 14 / 35cm Tall with Violet Travel Cape Detailed Boots & Gorgeous Hairstyle - Perfect for Girls Ages 3+
- Price
- £17.34
- Rating
- 4.7/5
- Reviews
- 2,134
- Age
- 5y ago

Disney Store Official Anna Doll Animator Collection Frozen 39cm/15 with Realistic Rooted Hair Outfit & Shoes Collectible Princess Toddler Doll Suitable for Ages 3+
- Price
- £21.28
- Rating
- 4.7/5
- Reviews
- 5,269
- Age
- 5y ago
Newest
by launch date
Disney Store Official Anna Classic Doll for Kids Frozen 30cm/12 Fully Posable Toy with Iconic Winter Outfit & Surprise Character Friend - Suitable for Ages 3+
- Price
- £16.59
- Rating
- 4.4/5
- Reviews
- 40
- Age
- 7mo ago

Mattel Disney Frozen Singing Anna For the First Time in Forever in 4 Languages
- Price
- £14.42
- Rating
- 4.6/5
- Reviews
- 355
- Age
- 1y ago

Disney Frozen Anna Magical Color-Change Skirt Fashion Doll Inspired by Disney Movie Posable HTG24
- Price
- £11.00
- Rating
- 4.5/5
- Reviews
- 804
- Age
- 2y ago

Mattel Disney Frozen Anna Fashion Doll in Frozen 1 Look
- Price
- £7.46
- Rating
- 4.7/5
- Reviews
- 5,958
- Age
- 3y ago

Mattel Disney Princess Dolls Anna Posable Fashion Doll with Signature Clothing and Accessories Disneys Frozen 2 Movie Toys HLW50 Black purple Black-purple
- Price
- £6.71
- Rating
- 4.6/5
- Reviews
- 1,985
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 91% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
105
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
91%
Top 20: 100%
Open market
0%
- Mattel73%
- Disney Store16%
- Disney Frozen11%
Demand
Anna Doll search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 6.2×
Search terms
Top Anna Doll search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- anna doll28K/yr
- anna frozen doll7K/yr
- anna doll frozen7K/yr
- frozen anna doll5K/yr
Reviews and returns
What reviews say buyers love and hate about Anna Doll
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Bigger than I expected
Love
Good quality item
Lovely quality doll
Great quality toy
Lovely present for my granddaughter
Great gift
Product comes in a nice box idea present for our 4 years old granddaughter
good value and value arrived quickly
Great value
Great item and price
Looks just like the image
Does what it says on the tin
it does a good job of keeping hot drinks warm too
Return
0.7% Return rate 8% Fixable by listing
Bigger than I expected
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Anna Doll questions
Answered from the same tracked data.









