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Angel Wings

Fail

Demand is soft, at -9.3% this quarter, so Angel Wings is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£92K/yr443K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
46%top-5 click share · 26 brands · 57 sellers

Flapen Score

Angel Wings against its category

The dotted line is the Toys & Games average. Past it, Angel Wings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angel Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Angel Wings 443K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
443K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.0%
Market size, estimated
£92Ka year
Peak month
October17.7× the quietest month
Top search term
angel wings225K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £1.99 to £23.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.58 that is £5K to £8K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£1.99–£23.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #630 within Dress-Up Accessories. It carries 374 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
31.0%
Average rank
#630in Dress-Up Accessories
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
30

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Angel Wings products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 29, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

57

Est. top-5 brand share

53%

Top 20: 95%

Est. top-5 click share

46%

Top 20: 92%

Open market

41%

  • VEYLIN18%
  • REDSTAR14%
  • Boland8%
  • HENBRANDT7%
  • FeMereina6%
  • Newthinking5%

Demand

Angel Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Search terms

Top Angel Wings search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • angel wings225K/yr
  • angel wing9K/yr
  • white wings22K/yr
  • adult angel wings12K/yr
  • feather wings8K/yr
  • angel wings adult29K/yr
  • large angel wings10K/yr
  • white angel wings15K/yr
  • angel wings costume8K/yr
  • angel costume women22K/yr

Reviews and returns

What reviews say buyers love and hate about Angel Wings

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Plant Growth”
38%of negative reviews mention “Size-Overall”
3.4%of orders come back
“Quite small”
A buyer, on “Size-Overall”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Angel Wings questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data