angel wings
Skip itSoft demand (-9.3% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Brand share
Great53%top-5 brand share — no brand owns this niche
Review moat
Great374.43avg incumbent reviews — the moat a new listing must climb
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.4%return rate — above 5% kills the launch gate
Price range
Okay£1.99–£23.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£10.58avg listing price — sweet spot $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Market size
Bad£92K£92K/yr · 443K searches
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, angel wings is a £92K/yr Amazon United Kingdom market (443K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 49/100.
Data updated Jul 29, 2026 · scored weekly · How we score niches
angel wings market data
- Units sold / yr
- 15K–20K
- avg 500–750/product
- Revenue / yr
- £159K–£212K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #630
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 70%
- Out of stock
- 31.0%
- Avg brand age
- 41 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
26 rising
Sellers
57
Top-5 brand share
53%
Top 20: 95%
Top-5 click share
46%
Top 20: 92%
Open market
41%
- VEYLIN18%
- REDSTAR14%
- Boland8%
- HENBRANDT7%
- FeMereina6%
- Newthinking5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×
Top angel wings search terms
- angel wings225K/yr
- angel wing9K/yr
- white wings22K/yr
- adult angel wings12K/yr
- feather wings8K/yr
- angel wings adult29K/yr
- large angel wings10K/yr
- white angel wings15K/yr
- angel wings costume8K/yr
- angel costume women22K/yr
Top angel wings products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
White Angel Wings and Halo Womens Halloween Costumes - Adult Angel Costume Women Fancy Dress - White Feather Wings and Halo Headband for Kids Christmas Fairy Fancy Dress Accessories
REDSTAR£7.454.0★3,147 rev
VEYLIN Angel Wings and Halo White Fallen Angel Wings Costume for Adult Halloween Christmas Party
VEYLIN£5.723.8★661 rev
VEYLIN Angel Wings and Halo White Fairy Angel Wings Fallen Angel Wings Halloween Fancy Dress Costume for Adult Halloween Christmas Party
VEYLIN£6.684.0★178 rev
Boland White Feather Angels Wings Large 50cm x 50cm Halloween Christmas Fairy Nativty Halo
Boland£9.023.7★2,819 rev
HENBRANDT 1 x White Feather Wings 44cm x 34cm White Angel Wings Cosplay Halloween and Nativity Costume Accessory Fairy Wings with White Feathers Fancy Dress Costume Accessories for Adults
HENBRANDT£4.873.6★40 rev
Newest
by launch date
1 Pc White Mini Black and White Angel Feather Wings Doll Feather Wings Photography Props with Elastic Straps for DIY Crafts Clothes Sewing Decoration Supplies (White)
Elzhan£5.613 rev
MUNSKT 4 PCS Ladies Angel Costume Angel Wings Tutu Skirt And Halo Headband Set Womens White Angel Wings and Halo Headband with Tutu Skirt Halloween Costumes for Women Christmas Carnival Fairy Fancy Dr
MUNSKT£6.818 rev
SSKHE 3PCS Angel Wings and Halo Angel Costume Fairy Wings White Angel Wings Fallen Costume Fairy Fallen for Adult Halloween Christmas Party
SSKHE£8.475 rev
AYNKH 3PCS Angel Wings and Halo Magic Wand Adult Angel Costume for Women and Girls Carnival Party Costumes and Decorations White
AYNKH£9.271 rev
FeMereina Feather Angel Wings for Adult Large Costume Wings Feather Fairy Angel Wings Cosplay Accessory for Women and Girls (White 65 * 35cm)
FeMereina£3.542 rev
Trending
90-day click momentumAYNKH 3PCS Angel Wings and Halo Magic Wand Adult Angel Costume for Women and Girls Carnival Party Costumes and Decorations White
AYNKH£9.274.0★
Lightning Deals Of Today Prime Angel Wings Necklace Guardian Angel Necklace Silver Jewelry Pendant Charm Neck Chain Necklace Jewelry for Women Friends Cubic Zirconia Jewellery For Women
Jmwedia£1.994.2★
MUNSKT 4 PCS Ladies Angel Costume Angel Wings Tutu Skirt And Halo Headband Set Womens White Angel Wings and Halo Headband with Tutu Skirt Halloween Costumes for Women Christmas Carnival Fairy Fancy Dr
MUNSKT£6.814.0★
The Fancy Dress Women Angel Fairy Wings And Halo - Dark Angel Halloween Party Costume Outfit (Small White Feather Wings & Halo Set)
The Fancy Dress£6.773.0★
HugeDE 2 Pcs Halloween Angel Wings Feather Wings with Elastic Straps Costume Wings for Cosplay
HugeDE£7.292.1★
What buyers say about angel wings
What buyers praise and complain about, mined from review topics.What buyers love
“Healthy plants”
“High standard”
“Great value for money”
“perfect fit”
“exactly as advertised”
“Attractive in colour”
“Easy care plant for garden”
“It's a very strong plant”
“Great true to fabric”
“is always moist”
What buyers complain about
“Quite small”
“Expensive for what it is”
“Crudely made”
“Didnt come the way it looks on the picture at all”
“I dont think it would last after that”
“the plant ended up out of the pot”
“Not very comfortable on a childs back”
“Its has cardboard sticking out a little bit”
“the strap broke”
Top return reasons
Common questions
- Is angel wings profitable to sell on Amazon United Kingdom?
- The niche generates £92K/yr across 30 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (49/100).
- How competitive is the angel wings niche?
- 26 brands and 57 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in angel wings?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 3.4%.
- When does demand for angel wings peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 17.7× the quietest.
- What does it cost to enter the angel wings niche?
- Listings span £1.99–£23.84; the average listing price is £10.58 (sweet spot $15–$100). The average incumbent carries 374 reviews — the moat a new listing must climb.