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Angel Wings

Fail

Demand is soft, at -9.3% this quarter, so Angel Wings is a Fail.

Flapen Score
49
49 / 100
Top 32% of 1,773 Toys & Games niches · +5 vs the category median of 44
Market size
£92K/yr443K searches / yr
90-day growth
-9.3%search demand this quarter
Competition
46%top-5 click share · 26 brands · 57 sellers

Flapen Score

Angel Wings against its category

The dotted line is the Toys & Games average. Past it, Angel Wings is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angel Wings market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Angel Wings 443K times last year and spent an estimated £92K. The top 5 brands take 53% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 443K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -9.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £92K a year.

Searches, last 12 months
443K
Growth, 90 days vs prior 90
-9.3%
Conversion, latest week
2.0%
Market size, estimated
£92Ka year
Peak month
October17.7× the quietest month
Top search term
angel wings225K searches a year

02 · Price

A sale here is worth £10.58.

Listings sell for £10.58 on average, from £1.99 to £23.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At £10.58 that is £5K to £8K a year per listing.

Average price
£10.58under the $15 to $100 sweet spot
Price range
£1.99–£23.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
3.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 31.0% of listings are out of stock. The average listing ranks #630 within Dress-Up Accessories. It carries 374 reviews at 3.82 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
70%
Out of stock, average day
31.0%
Average rank
#630in Dress-Up Accessories
Average rating
3.82 starsAmazon United Kingdom average 4.36 stars
Average reviews
374per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Angel Wings products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

57

Top-5 brand share

53%

Top 20: 95%

Top-5 click share

46%

Top 20: 92%

Open market

41%

  • VEYLIN18%
  • REDSTAR14%
  • Boland8%
  • HENBRANDT7%
  • FeMereina6%
  • Newthinking5%

Demand

Angel Wings search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KSpike '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Search terms

Top Angel Wings search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angel wings225K/yr
  • angel wing9K/yr
  • white wings22K/yr
  • adult angel wings12K/yr
  • feather wings8K/yr
  • angel wings adult29K/yr
  • large angel wings10K/yr
  • white angel wings15K/yr
  • angel wings costume8K/yr
  • angel costume women22K/yr

Reviews and returns

What reviews say buyers love and hate about Angel Wings

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall38%−0.34

Quite small

Brought this for Mothers Day extremely disappointed with the size of it

Plant was go to small

Value For Money10%−0.05

Expensive for what it is

Not good value for money

Waste of money

Quality-Overall10%−0.15

Crudely made

Quality is so bad

Very poor quality

Advertised Vs Actual Product8%−0.10

Didnt come the way it looks on the picture at all

Not as nice as the image

Not like image

Durability7%−0.14

I dont think it would last after that

The feathere fell off

fell apart as soon as I attempted to use it for the first time

Love

Plant Growth37%+2.95

Healthy plants

Very happy with the plant

somehow its growing lovely

Quality-Overall21%−0.15

High standard

good quality as i have said

Well made

Value For Money9%−0.05

Great value for money

Great for the price

Value for money

Size-Overall6%−0.34

perfect fit

True to size and adjustable

Great size small

Advertised Vs Actual Product4%−0.10

exactly as advertised

Just what you need

Return

3.4% Return rate 44% Fixable by listing

Size-Overall38%▁▅█▄▃▅

Quite small

Brought this for Mothers Day extremely disappointed with the size of it

Plant was go to small

Quality-Overall30%▆▆▅█▇█

Crudely made

Quality is so bad

Very poor quality

Strength7%▁█▄▁▂▇
Value For Money4%▁▁▁█▃▁

Expensive for what it is

Not good value for money

Waste of money

Material Quality4%▁▁▁▁█▁

FAQ

Common Angel Wings questions

Answered from the same tracked data.