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angel costume women

Skip it

Soft demand (-51.5% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 20Competition 72Returns 36Price range 49Avg price 38Brand share 61Review moat 81Quality gap 88

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Review moat

Great384.64

avg incumbent reviews — the moat a new listing must climb

Competition

Good42%

top-5 click share — leaders hold, buyers still browse

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Price range

Okay£5.72–£23.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£10.56

avg listing price — sweet spot $15–$100

Returns

Okay4.1%

return rate — above 5% kills the launch gate

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£77K

£77K/yr · 450K searches

Growth

Bad-51.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, angel costume women is a £77K/yr Amazon United Kingdom market (450K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 43/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

angel costume women market data

Units sold / yr
8K–10K
avg 100–250/product
Revenue / yr
£84K–£106K
units × avg price
Conversion rate
1.6%
Avg BSR
#1,237
Page quality
0%
Prime
89%
Sponsored
71%
Out of stock
26.3%
Avg brand age
48 months
Avg seller age
203 days

Competition & brand share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 flat

Sellers

28

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

25%

  • VEYLIN23%
  • REDSTAR17%
  • Wicked Costumes13%
  • AYBUY8%
  • MUNSKT7%
  • Ypser7%

Demand & seasonality

Weekly Amazon search volume, last 87 weeks — -51.5% search growth over the last 90 days.
90K70KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 120.0×

Top angel costume women search terms

  • angel costume156K/yr
  • angel costume women22K/yr
  • angel costume kids120K/yr
  • angel outfit12K/yr
  • adult angel costume7K/yr
  • angel dress9K/yr
  • angel costume adult6K/yr
  • angel outfits9K/yr
  • girls angel costume16K/yr
  • angel outfit kids13K/yr
All search terms

Top angel costume women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about angel costume women

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall38%

“Good quality”

Value For Money14%

“value for money”

Advertised Vs Actual Product13%

“Did the job”

Upholstery/Fabric Quality13%

“Great true to fabric”

Fun/Entertainment Experience4%

“Fun item for fancy dress”

Adjustability/Rotatability/Reclining3%

“True to size and adjustable”

Durability3%

“Durable and last through all rehearsals and shows”

Size-Overall3%

“True to size and adjustable”

What buyers complain about

Size-Overall26%

“Smaller than it appears”

Quality-Overall26%

“Crudely made”

Comfort-Overall11%

“Not very comfortable on a childs back”

Durability9%

“I dont think it would last after that”

Strap/String Quality6%

“the strap broke”

Advertised Vs Actual Product6%

“Not like image”

Value For Money4%

“Expensive for what it is”

Top return reasons

Size-Overall47%
Quality-Overall27%
Material Quality6%
Strength4%
Value For Money3%
Advertised Vs Actual Product2%
Durability2%
Color1%
Product Condition1%
Thin1%

Common questions

Is angel costume women profitable to sell on Amazon United Kingdom?
The niche generates £77K/yr across 28 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -51.5%. Flapen's verdict: Skip it (43/100).
How competitive is the angel costume women niche?
17 brands and 28 sellers compete. The top 5 products take 42% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in angel costume women?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 4.1%.
When does demand for angel costume women peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 120.0× the quietest.
What does it cost to enter the angel costume women niche?
Listings span £5.72–£23.84; the average listing price is £10.56 (sweet spot $15–$100). The average incumbent carries 385 reviews — the moat a new listing must climb.