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Angel Costume Women

Fail

Demand is soft, at -51.5% this quarter, so Angel Costume Women is a Fail.

Flapen Score
43
43 / 100
Ranks 908 of 1,773 Toys & Games niches · −1 vs the category median of 44
Market size
£77K/yr450K searches / yr
90-day growth
-51.5%search demand this quarter
Competition
42%top-5 click share · 17 brands · 28 sellers

Flapen Score

Angel Costume Women against its category

The dotted line is the Toys & Games average. Past it, Angel Costume Women is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angel Costume Women market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Angel Costume Women 450K times last year and spent an estimated £77K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 450K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
450K
Growth, 90 days vs prior 90
-51.5%
Conversion, latest week
1.6%
Market size, estimated
£77Ka year
Peak month
November120.0× the quietest month
Top search term
angel costume156K searches a year

02 · Price

A sale here is worth £10.56.

Listings sell for £10.56 on average, from £5.72 to £23.84. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £10.56 that is £1K to £3K a year per listing.

Average price
£10.56under the $15 to $100 sweet spot
Price range
£5.72–£23.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
4.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 26.3% of listings are out of stock. The average listing ranks #1,237 within Dress-Up Accessories. It carries 385 reviews at 4.11 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
89%
Out of stock, average day
26.3%
Average rank
#1,237in Dress-Up Accessories
Average rating
4.11 starsAmazon United Kingdom average 4.36 stars
Average reviews
385per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Angel Costume Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 flat

Sellers

28

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

42%

Top 20: 90%

Open market

25%

  • VEYLIN23%
  • REDSTAR17%
  • Wicked Costumes13%
  • AYBUY8%
  • MUNSKT7%
  • Ypser7%

Demand

Angel Costume Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 120.0×

Search terms

Top Angel Costume Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angel costume156K/yr
  • angel costume women22K/yr
  • angel costume kids120K/yr
  • angel outfit12K/yr
  • adult angel costume7K/yr
  • angel dress9K/yr
  • angel costume adult6K/yr
  • angel outfits9K/yr
  • girls angel costume16K/yr
  • angel outfit kids13K/yr

Reviews and returns

What reviews say buyers love and hate about Angel Costume Women

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall26%−0.14

Smaller than it appears

Way smaller than advertised absolutely tiny

Very small, was returned

Quality-Overall26%−0.12

Crudely made

Quality is so bad

A poor quality item which was used, returned and sold again

Comfort-Overall11%−0.24

Not very comfortable on a childs back

Durability9%−0.11

I dont think it would last after that

The feathere fell off

Strap/String Quality6%−0.12

the strap broke

Love

Quality-Overall38%−0.12

Good quality

Well made

Good quality though

Value For Money14%+1.11

value for money

Great for the price

Very pleased for price

Advertised Vs Actual Product13%−0.06

Did the job

As expected

Upholstery/Fabric Quality13%+2.43

Great true to fabric

Fun/Entertainment Experience4%+0.77

Fun item for fancy dress

Return

4.1% Return rate 54% Fixable by listing

Size-Overall47%▅▆██▃▅

Smaller than it appears

Way smaller than advertised absolutely tiny

Very small, was returned

Quality-Overall27%█▃▅▄█▇

Crudely made

Quality is so bad

A poor quality item which was used, returned and sold again

Material Quality6%▁▃▁▅█▁
Strength4%▁▅▃▁▁█
Value For Money3%▁▅▁█▄▁

Expensive for what it is

FAQ

Common Angel Costume Women questions

Answered from the same tracked data.