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angel costume kids

Skip it

Soft demand (-61.7% this quarter) — this niche doesn't clear our bar today.

Market size 8Growth 0Conversion 16Competition 44Returns 37Price range 49Avg price 46Brand share 35Review moat 70Quality gap 76

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good703.38

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.72–£23.84

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.46

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Brand share

Okay84%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad£32K

£32K/yr · 218K searches

Growth

Bad-61.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, angel costume kids is a £32K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 29, 2026 · scored weekly · How we score niches

angel costume kids market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£34K–£46K
units × avg price
Conversion rate
1.3%
Avg BSR
#1,065
Page quality
0%
Prime
92%
Sponsored
62%
Out of stock
18.8%
Avg brand age
42 months
Avg seller age
209 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 flat

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

  • VEYLIN32%
  • Wicked Costumes18%
  • AYBUY15%
  • REDSTAR12%
  • Kavoc7%
  • Ypser6%
  • Open — no brand owns it (2 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -61.7% search growth over the last 90 days.
100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 364.3×

Top angel costume kids search terms

  • angel costume kids120K/yr
  • angel outfit12K/yr
  • angel dress9K/yr
  • angel outfits9K/yr
  • girls angel costume16K/yr
  • kids angel costume28K/yr
  • angel nativity costume23K/yr
  • kids angel costumes1K/yr
  • angel halloween costume for kids79/yr
All search terms

Top angel costume kids products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£1K8%£3K12%£4K16%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

What buyers say about angel costume kids

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall50%

“Good quality and fit and value for money”

Upholstery/Fabric Quality25%

“Great true to fabric”

Fun/Entertainment Experience8%

“Fun item for fancy dress”

Value For Money8%

“Great for the price”

What buyers complain about

Quality-Overall47%

“Crudely made”

Size-Overall27%

“Smaller than it appears”

Value For Money7%

“Expensive for what it is”

Durability7%

“I dont think it would last after that”

Top return reasons

Size-Overall51%
Quality-Overall29%
Strength4%
Material Quality4%
Advertised Vs Actual Product2%
Durability1%
Color1%
Compatibility-Overall1%
Product Condition1%
Thin1%

Common questions

Is angel costume kids profitable to sell on Amazon United Kingdom?
The niche generates £32K/yr across 13 tracked products. 90-day search growth is -61.7%. Flapen's verdict: Skip it (32/100).
How competitive is the angel costume kids niche?
8 brands and 11 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 84% of demand.
What do buyers complain about in angel costume kids?
Top complaints mined from reviews: Quality-Overall, Size-Overall, Value For Money. The return rate is 4.0%.
When does demand for angel costume kids peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 364.3× the quietest.
What does it cost to enter the angel costume kids niche?
Listings span £5.72–£23.84; the average listing price is £11.46 (sweet spot $15–$100). The average incumbent carries 703 reviews — the moat a new listing must climb.