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Angel Costume Kids

Fail

Demand is soft, at -61.7% this quarter, so Angel Costume Kids is a Fail.

Flapen Score
32
32 / 100
Ranks 1,533 of 1,773 Toys & Games niches · −12 vs the category median of 44
Market size
£32K/yr218K searches / yr
90-day growth
-61.7%search demand this quarter
Competition
59%top-5 click share · 8 brands · 11 sellers

Flapen Score

Angel Costume Kids against its category

The dotted line is the Toys & Games average. Past it, Angel Costume Kids is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Angel Costume Kids market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Angel Costume Kids 218K times last year and spent an estimated £32K. The top 5 brands take 84% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

1.3% of searches ended in a purchase last week.

Shoppers searched for this 218K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -61.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £32K a year.

Searches, last 12 months
218K
Growth, 90 days vs prior 90
-61.7%
Conversion, latest week
1.3%
Market size, estimated
£32Ka year
Peak month
December364.3× the quietest month
Top search term
angel costume kids120K searches a year

02 · Price

A sale here is worth £11.46.

Listings sell for £11.46 on average, from £5.72 to £23.84. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £11.46 that is £0 to £1K a year per listing.

Average price
£11.46under the $15 to $100 sweet spot
Price range
£5.72–£23.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #1,065 within Fancy Dress. It carries 703 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
92%
Out of stock, average day
18.8%
Average rank
#1,065in Fancy Dress
Average rating
4.28 starsAmazon United Kingdom average 4.36 stars
Average reviews
703per listing
Listings tracked
13

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Angel Costume Kids products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

11

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

10%

  • VEYLIN32%
  • Wicked Costumes18%
  • AYBUY15%
  • REDSTAR12%
  • Kavoc7%
  • Ypser6%
  • Open — no brand owns it (2 brands, 10%)

Demand

Angel Costume Kids search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 364.3×

Search terms

Top Angel Costume Kids search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • angel costume kids120K/yr
  • angel outfit12K/yr
  • angel dress9K/yr
  • angel outfits9K/yr
  • girls angel costume16K/yr
  • kids angel costume28K/yr
  • angel nativity costume23K/yr
  • kids angel costumes1K/yr
  • angel halloween costume for kids79/yr

Reviews and returns

What reviews say buyers love and hate about Angel Costume Kids

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall47%−0.51

Crudely made

Quality is so bad

A poor quality item which was used, returned and sold again

Size-Overall27%−0.18

Smaller than it appears

Very small, was returned

Value For Money7%+0.25

Expensive for what it is

Durability7%−0.09

I dont think it would last after that

Love

Quality-Overall50%−0.51

Good quality and fit and value for money

Well made

Upholstery/Fabric Quality25%+3.56

Great true to fabric

Fun/Entertainment Experience8%+1.08

Fun item for fancy dress

Value For Money8%+0.25

Great for the price

Return

4.0% Return rate 56% Fixable by listing

Size-Overall51%▅▇█▇▃▆

Smaller than it appears

Very small, was returned

Quality-Overall29%▆▂▄▄█▅

Crudely made

Quality is so bad

A poor quality item which was used, returned and sold again

Strength4%▁▇▅▁▁█
Material Quality4%▁▁▁▇█▁
Advertised Vs Actual Product2%▁█▁▁▁▁

FAQ

Common Angel Costume Kids questions

Answered from the same tracked data.